Sr. Product Strategist

RedThreadInnovations; Toronto; On-site; CAD 100,000 - 160,000; Full time

Job summary

RedThreadInnovations is seeking a Senior Product Strategist to look beyond immediate requirements and uncover underlying problems, customer needs, market opportunities, and future directions.

You will bridge product and business strategy, customer insight, market intelligence, and technology to shape visions and actionable roadmaps for the next 1–2 years. Strong storytelling and critical thinking are essential for stakeholder alignment and decision-making.

Qualifications

• Proven experience shaping product visions and translating them into strategic roadmaps.
• 5+ years in product management, strategy, or tech-focused roles.
• Excellent communication, presentation, and storytelling skills.
• Ability to connect customer needs with market dynamics and business objectives.
• Strong critical thinking and judgement.

Responsibilities

• Shape compelling product visions that articulate the customer and business problem and target customer.
• Identify opportunities within the broader market and product landscape.
• Develop strategies linking customer needs, market dynamics, and business objectives.
• Lead strategic discovery including ICP definition and value proposition development.
• Conduct market, competitive, industry, and foresight research to identify opportunities and risks.
• Assess emerging technologies and their potential to enable new products or capabilities.
• Synthesize research into evidence-based strategic directions and recommendations.
• Develop 1–2 year roadmaps aligning themes to prioritized initiatives.

Skills

Product strategy

Market research

Stakeholder communication

Strategic storytelling

Digital transformation

Job description

About the role

We’re seeking a Senior Product Strategist who can look beyond immediate requirements to understand the underlying problem, customer needs, market opportunity, and future direction of a product, business, or industry.

You’ll work at the intersection of product strategy, business strategy, customer insight, market intelligence, and technology to shape compelling product visions and actionable strategies. You’ll lead strategic discovery, customer and value proposition definition, market research, and foresight activities, translating insights into clear strategic points of view, product opportunities, and 1-2 year product roadmaps.

This role is ideal for someone who is genuinely passionate about digital products and the role they can play in solving meaningful customer and business problems. You bring energy, clarity, and conviction to discussions, communicate ideas persuasively, and apply exceptional critical thinking and sound judgement to challenge assumptions, weigh evidence, and form well-reasoned points of view.

What you’ll do:

• Shape compelling product visions that articulate the customer and business problem, target customer, market opportunity, value proposition, and desired future state
• Understand higher-level customer and business challenges, identifying opportunities within the broader market and product landscape
• Develop product strategies that connect customer needs, market dynamics, business objectives, technology possibilities, and competitive differentiation
• Lead strategic discovery, including customer research, ideal customer profile (ICP) definition, and value proposition development and validation
• Conduct market, competitive, industry, and strategic foresight research to identify emerging opportunities, risks, and threats
• Assess emerging technologies, including AI, and identify how they could enable new products, capabilities, or market opportunities
• Synthesize research and insights into cohesive, evidence-based strategic directions and recommendations
• Develop 1-2 year product roadmaps that connect strategic themes and long-term objectives to prioritized initiatives and releases
• Facilitate product strategy workshops and align clients, executives, customers, design, engineering, and other stakeholders around strategic priorities

What you’ll bring:

• Proven experience shaping compelling product visions, strategies, and value propositions, and translating them into strategic roadmaps that connect long-term direction to near-term priorities
• 5+ years of relevant experience in product management, product strategy, innovation consulting, digital transformation, business strategy, or another technology-focused role
• Exceptional communication, presentation, facilitation, and storytelling skills, with the ability to communicate complex ideas clearly, persuasively, and with energy
• Strong business acumen and the ability to connect product decisions to customer needs, market dynamics, commercial opportunities, and broader business objectives
• Strong critical thinking, structured reasoning, and sound judgement, with the ability to challenge assumptions, assess evidence, and form well-reasoned strategic points of view
• Strong understanding of customer discovery, ideal customer profile (ICP) definition, value-proposition development, positioning, and product-market fit
• Experience conducting market, competitive, industry, and strategic foresight research to inform product and business decisions
• Ability to synthesize complex qualitative and quantitative information into clear, evidence-based recommendations
• Comfort working through ambiguity and bringing clarity, focus, and strategic direction to complex problems

Traits we value

• Intentionality: We obsess over solving the right problems the right way. We strive to be partners, not vendors. We elevate humanity through the relationships and products we build.
• Passion: We’re passionate about many things - delivering great digital products powered by exceptional engineering, delighting our partners and users, and nurturing teams that are fired up about unlocking the positive potential of technology.
• Innovation: We don’t just see things as they are, we see them as they can be. We approach the challenges with curiosity, creativity, and courage. We have the audacity to envision possibilities beyond perceived constraints.
• Ownership : We make magic happen when we’re self-motivated to show up for our teams and partners, stand behind our commitments, learn from our mistakes, and strive for excellence.
• Collaboration: We’re a team of innovators, designers and engineers bound by our desire to take on meaningful challenges, foster enduring partnerships, deliver value to our stakeholders, and bring out the best in one another.
• Empathy: We approach people and problems with utmost compassion. We listen more than we talk. We understand the why before the how. We walk in your shoes.