Senior Associate of Product Strategy

Appnovation; Vancouver; On-site; CAD 75,000 - 110,000; Full time

Job summary

Appnovation is seeking a Senior Associate to lead meaningful portions of product and strategy engagements. You will own requirements, backlogs, process maps, journeys, and prioritisation, ensuring alignment with client needs and strategic context.

You will translate stakeholders' direction into backlog-ready artifacts, write detailed tickets, and apply product frameworks to diverse client problems. Emphasis on ownership, quality, and growth.

Qualifications

• 3–5 years of experience in product management, business analysis, strategy consulting, customer experience, service design, or closely related field.
• Ability to translate stakeholder needs into actionable artifacts and maintain backlog quality.
• Strong written and verbal communication, with client-facing capabilities.

Responsibilities

• Own detailed ticket writing and backlog translation for defined workstreams.
• Translate stakeholder needs and strategic direction into requirements and user stories.
• Apply and adapt product and strategy frameworks to client engagements.
• Contribute to strategy engagements across product strategy, customer experience, and service design.
• Support continuity from strategy through to design, development and QA.

Skills

Product management

Business analysis

Strategy consulting

Customer experience

Service design

Job description

• Product & Strategy is a consulting practice for practitioners who want to do the full job — defining what gets built, why it matters, and how it comes to life
• We bring product thinking and strategic thinking together, integrated by practitioners who can do both
• Our work spans product definition, customer experience, service design, transformation, and the delivery continuity that holds it all together
• As a Senior Associate, you are an independent practitioner who leads meaningful portions of the work
• You own requirements, backlogs, process maps, journeys, and prioritisation — the product-facing artifacts that keep delivery on track
• You also connect that work to the strategic context it lives within, helping ensure what the team is building stays true to what the client actually needs
• This is a role for someone who takes ownership, pushes quality higher every time, and uses every engagement as an opportunity to grow as both a product and strategic thinker
• Own detailed ticket writing and backlog translation for defined workstreams — you produce requirements and stories that teams can act on
• Translate stakeholder needs and strategic direction into requirements, user stories, process maps, and backlog-ready artifacts
• Apply and adapt product and strategy frameworks — customer journeys, service blueprints, prioritisation models, ecosystem maps — to the specific context of your engagement
• Contribute to strategy engagements across product strategy, customer experience, service design, transformation planning, and research-led initiatives
• Contribute analysis, synthesis, and structured thinking to the development of strategic recommendations
• Identify risks, gaps, and dependencies within your workstreams and surface them proactively
• Support continuity from strategic direction through to design, development, and QA
• Facilitate smaller working sessions and stakeholder clarifications with growing confidence
• Contribute to proposal or pitch support where relevant
• Use AI and visual tools both to accelerate your work and to expand your creative range — exploring how AI can help you ideate, prototype, and challenge your own thinking
• Push the quality of your own work higher with every engagement, and actively coach junior team members on how to do the same

Curiosity that leads you to dig deeper and ask better questionsExperience applying frameworks to real product or client problems — you adapt rather than copyA track record of delivering consistently and raising quality around youGrowing confidence in client-facing communication and facilitationA developing ability to connect product work to strategic context and vice versaPractical fluency with digital tools and AI-assisted ways of workingStrong ownership of product documentation — requirements, user stories, acceptance criteria, and process flows that teams can act on without heavy rework3–5 years of experience in product management, business analysis, strategy consulting, customer experience, service design, or a closely related fieldA clear drive to keep learning and to raise the quality of your work consistently