Sr. Marketing Manager

The Knowledge Society; Calgary, Vancouver, Old Toronto; On-site; CAD 60,000 - 100,000; Full time

Job summary

An innovative organization is seeking a Senior Marketing Manager to elevate student recruitment and brand awareness. This role offers the chance to lead a dynamic team and implement impactful marketing strategies that resonate with students and parents alike. You will leverage digital marketing, analytics, and creative content to enhance the brand's reach and effectiveness. Join a forward-thinking team dedicated to inspiring the next generation of innovators and make a significant impact on the growth of an exciting educational program. If you are results-driven and ready to take on new challenges, this opportunity is perfect for you.

Qualifications

• 4+ years of marketing experience with proven results.
• Hands-on experience with CRM and analytics tools.

Responsibilities

• Lead marketing campaigns to attract ambitious students.
• Develop and optimize content strategies for engagement.

Skills

Digital Marketing

CRM Tools (HubSpot)

Marketing Analytics

Budget Management

Team Leadership

Content Strategy

Email Marketing

Tools

Google Analytics

Excel

Job description

TKS is a global innovation program for the next generation of activators, scientists, and inventors. Our mission is to train unicorn people to impact billions. We’re not just an education company; we’re an accelerator to inspire young, ambitious minds to change the world. With students and alumni from over 500 cities, TKS is poised for impactful growth. We’re expanding our in-person programs (New York, Toronto, Dubai, Vancouver, Calgary), launching in new cities (San Francisco, Seattle, Miami, Doha, Riyadh), and recruiting top talent worldwide for our virtual programs.

Our alumni have started venture-backed companies, performed cutting-edge research, presented at the world's largest conferences, and are creating solutions to tackle important problems like maternal mortality, cancer, and energy access.

We’re looking for a driven Senior Marketing Manager to take our student recruitment, brand development, and awareness efforts to the next level. This is an exciting opportunity for someone ready to lead a small, high-impact team and play a critical role in TKS’s growth journey.

Responsibilities:

1. Student Recruitment & Outreach: Lead marketing campaigns to attract the world’s most ambitious students, maximizing engagement through digital marketing, partnerships with schools and youth organizations, and referral strategies.
2. Data-Driven Insights: Utilize marketing analytics, CRM tools (e.g., HubSpot), and platforms like Google Analytics to measure the effectiveness of campaigns and refine strategies accordingly.
3. Team Leadership: Lead and develop a growing team of 3-5 marketers, overseeing their growth and supporting recruitment for additional talent.
4. Brand Development & Awareness: Enhance TKS’s already strong brand by crafting compelling narratives, leveraging user-generated content, and expanding our reach.
5. Content Strategy: Develop, oversee, and optimize content strategies that resonate with students, parents, and partners, maintaining a consistent and inspiring voice.
6. Email Marketing: Plan and execute effective email marketing campaigns that engage current and potential students and drive conversion.
7. Budget Management: Efficiently manage and allocate the marketing budget, optimizing spend for maximum ROI.
8. Stakeholder Engagement: Engage with parents, partners, and key stakeholders to advocate for TKS programs.

Qualifications:

1. A minimum of 4 years of experience in marketing with proven results.
2. Hands-on experience with CRM tools like HubSpot, analytics tools like Google Analytics, budget management, and Excel modeling.
3. Leadership capabilities with experience working in high-performance teams.
4. A proactive and innovative mindset, with the ability to adapt and thrive in a fast-paced environment.
5. Results-driven and gets things done.