Senior Marketing Manager

Westland Insurance Group Ltd.; Surrey; Hybrid; CAD 94,000 - 118,000; Full time

Job summary

Westland Insurance Group Ltd. seeks a dynamic Senior Manager, Marketing for their Head Office in Surrey, BC. This role offers a hybrid work model and requires strong experience in B2B marketing, focusing on driving brand visibility and generating demand through innovative strategies. The successful candidate will lead a specialized team and collaborate closely with sales to optimize marketing efforts and ensure impactful results.

Benefits

Flexible paid Values Days

Paid Volunteer Days

Financial assistance for training courses

Qualifications

• 8+ years of B2B or commercial marketing experience.
• Experience in brand management, SEO, CRO, and paid media.
• Strong project management and writing skills.

Responsibilities

• Lead marketing strategy and execution for commercial brands.
• Develop go-to-market strategies and demand generation initiatives.
• Oversee sales enablement tools and marketing team.

Skills

Brand management

SEO

CRO

Paid media

Project management

Education

Degree in Marketing or related field

Tools

GA4

WordPress

Looker Studio

Optimizely

Job description

Surrey (Head Office), BC, Surrey, British Columbia, Canada

Job Description

Posted Friday, June 20, 2025 at 7:00 AM

We’re searching for adynamic and influential Senior Manager, Marketing. Are you searching for new possibilities?

Westland Insurance Group Ltd has an exciting opportunity for a Senior Manager, Marketing in Surrey, BCat our Head Office. This exciting opportunity offers a hybrid work model for candidates based in British Columbia’s Lower Mainland. Those located elsewhere in Canada will work fully remote, with occasional travel to branches and offices as needed. Are you a strategic marketing leader passionate about driving brand visibility, generating demand, and building high-impact B2B campaigns? If so, you will love working for Westland!

Expected Compensation: The expected hiring range for this role is $94,400 to $118,000 based on a 35-hour work week. Actual offered salary will depend on the successful candidate’s qualifications and experience, as well as market conditions for the role, and internal equity.

Westland also offers a competitive annual short-term incentive program that enables employees to share in the rewards of the business and emphasizes the measures that are key to our success.

Westland is committed to continuous learning where employees can grow their potential and write the stories of their careers. Financial assistance is available for approved work-related training/development courses leading to certification, and programs that offer professional development, including seminars and conferences.

Discover what’s possible, with Westland.

The Westland story is all about growth, and that means plenty of possibility for everyone on our team. Every day, Westland proves that building a great business means taking care of communities, clients, and each other with equal commitment. As we continue to open new doors, we're inviting amazing people like you to join us.

As a Senior Manager, Marketing, you will lead the marketing strategy and execution for Westland’s commercial insurance and group benefits brands and products.

Interested in learning more?

Why you'll love Westland:

• An open, flexible and welcoming workplace
• Plenty of opportunities to grow and learn
• Autonomy to drive your own success
• Be part of our inclusive culture, alongside an extraordinarily talented community of people with a wide variety of backgrounds
• A total rewards program that takes care of your financial, physical, and mental health
• Flexible paid Values Days to celebrate days important to you
• Paid Volunteer Days for employees as part of Amplifying Communities, a program to support causes that matter most to our employees and clients

Why we’ll love You:

• You bring 8+ years of B2B or commercial marketing experience and a degree in Marketing or a related field
• Collaborate deeply with sales teams and aren’t afraid to challenge ideas to drive results
• Both strategic and hands-on, with a strong execution mindset
• Have deep expertise in brand management, SEO, CRO, and paid media (Google, LinkedIn, Meta)
• Comfortable with GA4, WordPress, Looker Studio, and have bonus points for knowing Optimizely
• Sharp writer and detailed project manager who delivers with pride
• Proactive self-starter who leads with ownership and delivers impact

Once here, you'll:

• Develop go-to-market strategies for multiple commercial brands with distinct audiences and offerings
• Lead demand generation initiatives in partnership with our digital team—across paid media, ABM, email, SEO, CRO, and social
• Build out sales enablement tools—brochures, white papers, case studies, and more—to support account teams in driving growth
• Act as a brand steward, ensuring consistent tone, identity, and presence across all commercial channels
• Optimize digital performance by analyzing web metrics and using tools like GA4, Looker Studio, and Optimizely to improve UX and conversion rates
• Lead sponsorship and event marketing strategies to grow brand visibility and generate leads
• Oversee internal referral strategies and ensure marketing tools and messaging enable effective cross-selling
• Lead and mentor a small, specialized marketing team—driving execution, innovation, and growth

#LI-DC1

Want to get to know each other better? Send your resume our way.

You belong here We strive to be much more than a great place to work. Here, you join a collective of incredibly vibrant, purpose driven, and open-minded people. Every day, Westland proves that building a great business means taking care of communities, clients, and each other with equal commitment. You will be supported and respected for who you are and for the voice you add to the conversation. At Westland, you will feel the power of community. Westland Insurance Ltd. is an inclusive organization that values diversity in its workforce. We listen, champion equity and diversity, and create safe welcoming spaces where everyone has a voice and is free to be themselves. Westland Insurance Ltd. encourages applications from all qualified individuals and will accommodate applicants' disability-related needs, up to the point of undue hardship, throughout all stages of the recruitment and selection process. If you require a disability -related accommodation in order to participate in the recruitment process, please contact the recruitment team by email at [e-mail]

Surrey (Head Office), BC, Surrey, British Columbia, Canada