Sr. Content Designer

Insight Global; Toronto; On-site; CAD 70,000 - 100,000; Full time

Job summary

Insight Global is seeking a dedicated Content Designer to join a Big 5 banking client. You will create engaging, intuitive content for web and platform, collaborating with product partners, designers, researchers and other content designers to ensure accessible, clear experiences.

You will apply content design principles, support WCAG standards, work with UX researchers to validate content, and contribute to design sprints while maintaining governance across design systems and documentation

Qualifications

• 5+ years of experience in Content Design/UX Writing.
• Proficiency in Figma.
• Agile experience, specifically working with technical stakeholders.
• Strong collaboration skills across diverse stakeholder groups.
• Excellent communication skills; dependable and proactive in driving clarity about user needs and business objectives.
• Strong ability to reduce ambiguity and risk through precise language, especially in complex or regulated domains.
• Demonstrated experience framing information to support user comprehension and confident action, not just content clarity.
• Wealth product experience (big plus).
• Familiarity with defining quality thresholds for content or responses, beyond basic editorial review.

Responsibilities

• Collaborate with product managers, designers, researchers, and developers to craft clear, concise, and user-centered content for an investment platform.
• Write and structure content for digital experiences, including UI copy, error messages, onboarding flows, and help content, ensuring clarity and accessibility.
• Apply content design principles and plain language standards to create intuitive experiences that meet WCAG accessibility guidelines.
• Partner with UX Researchers to validate content through usability testing and incorporate insights into iterative improvements.
• Participate in design and content sprints, contributing to ideation sessions and ensuring content aligns with design system standards.
• Maintain and update content within design systems and documentation tools (e.g., Figma, Zeroheight), ensuring consistency across multiple portfolios.
• Manage content governance processes, including version control, backlog prioritization, and stakeholder approvals.
• Advocate for content best practices and user-centered design across teams, providing guidance and training where needed.
• Collaborate on localization and tone-of-voice guidelines to ensure content resonates with diverse audiences.
• Track and measure content performance using analytics and feedback loops to inform continuous improvement.

Skills

Content Design

UX Writing

Figma

Agile

Stakeholder Management

Clear Communication

Regulated Domains

Content Governance

Localization

Job description

Job Description

We are seeking a dedicated and innovative Content Designer to join a Big 5 banking client. In this role, you will be instrumental in creating engaging and intuitive customer experiences for web and platform. You will collaborate closely with various product partners, designers, researchers and other content designers to ensure the delivery of clear and accessible content. The ideal candidate is expected to have excellent organizational and stakeholder management skills.

Responsibilities:

Collaborate with product managers, designers, researchers, and developers to craft clear, concise, and user-centered content for an investment platform.

Write and structure content for digital experiences, including UI copy, error messages, onboarding flows, and help content, ensuring clarity and accessibility.

Apply content design principles and plain language standards to create intuitive experiences that meet WCAG accessibility guidelines.

Partner with UX Researchers to validate content through usability testing and incorporate insights into iterative improvements.

Participate in design and content sprints, contributing to ideation sessions and ensuring content aligns with design system standards.

Maintain and update content within design systems and documentation tools (e.g., Figma, Zeroheight), ensuring consistency across multiple portfolios.

Manage content governance processes, including version control, backlog prioritization, and stakeholder approvals.

Advocate for content best practices and user-centered design across teams, providing guidance and training where needed.

Collaborate on localization and tone-of-voice guidelines to ensure content resonates with diverse audiences.

Track and measure content performance using analytics and feedback loops to inform continuous improvement.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to [e-mail] learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

Skills and Requirements

5+ years of experience in Content Design/UX Writing

Proficiency in Figma

Agile experience, specifically working with technical stakeholders

Strong collaboration skills across diverse stakeholder groups

Excellent communication skills; dependable and proactive in driving clarity about user needs and business objectives

Strong ability to reduce ambiguity and risk through precise language, especially in complex or regulated domains

Demonstrated experience framing information to support user comprehension and confident action, not just content clarity

Proven skill in nuanced language decisions where tone, intent, and interpretation materially impact user outcome Wealth product experience (big plus)

Familiarity with defining quality thresholds for content or responses, beyond basic editorial review

Educational content experience