Content Design Specialist

Jobtailor; Mississauga; On-site; CAD 65,000 - 90,000; Full time

Job summary

Jobtailor is seeking a Content Designer to plan, develop, and deliver clear, accessible, audience-centered digital content across channels. You will translate complex information into intuitive experiences supporting audience needs and organizational goals.

The role requires 3+ years in content creation, expert copywriting, and strong video skills. You will optimize content for SEO, participate in reviews, and help build a scalable content ecosystem using CMS, DAM, and cloud design tools.

Qualifications

• 3+ years of relevant experience in content creation or media.
• Expert copywriting skills.
• Strong video creation and editing skills.
• Experience with enterprise CMS, DAM, and intranet systems.
• Ability to optimize content for SEO and accessibility.
• Experience with Lean Agile Scrum is an asset.

Responsibilities

• Apply content design principles to plan, develop, and deliver clear, accessible, engaging, audience-centered digital content.
• Translate complex information into intuitive content experiences supporting audience needs and organizational goals.
• Identify content opportunities and create content across digital channels and experiences.
• Collaborate with cross-functional partners to translate ideas and requirements into content solutions aligned with the product backlog.
• Use audience insights, user needs, behaviors, feedback, and research to inform content decisions.
• Develop, organize, and optimize content within the organization’s content ecosystem and systems.
• Reuse, adapt, and connect content across channels, platforms, and audiences while maintaining consistency.
• Collaborate with Product Owners, designers, developers, marketers, subject-matter experts, and stakeholders throughout the content lifecycle.
• Support content planning and execution in alignment with product roadmaps and prioritized backlogs.
• Coordinate content activities, manage dependencies, identify risks, and ensure deliverables meet timelines and quality standards.
• Apply content standards, accessibility principles, and organizational values; conduct content reviews and testing.
• Define and monitor content metrics and KPIs; analyze data, feedback, and trends to improve content effectiveness.
• Support planning, coordination, and execution of content releases and launches.
• Identify opportunities to improve content processes, tools, and ways of working.
• Create mission-aligned digital experiences that build understanding, inspire engagement, and support vulnerable communities

Skills

Content Creation

Copywriting

Video Creation and Editing

CMS (Content Management Systems)

Google Analytics

Education

Degree/Diploma in Marketing or Media

Tools

Adobe Analytics

DAM (Digital Asset Management)

Cloud-Based Design Tools

Intranets

Generative Tools

Job description

• Apply content design principles to plan, develop, and deliver clear, accessible, engaging, audience-centered digital content
• Translate complex information into intuitive content experiences supporting audience needs and organizational goals
• Identify content opportunities and create content across digital channels and experiences
• Collaborate with cross-functional partners to translate ideas and requirements into content solutions aligned with the product backlog
• Use audience insights, user needs, behaviors, feedback, and research to inform content decisions
• Develop, organize, and optimize content within the organization’s content ecosystem and systems
• Reuse, adapt, and connect content across channels, platforms, and audiences while maintaining consistency
• Collaborate with Product Owners, designers, developers, marketers, subject-matter experts, and stakeholders throughout the content lifecycle
• Support content planning and execution in alignment with product roadmaps and prioritized backlogs
• Coordinate content activities, manage dependencies, identify risks, and ensure deliverables meet timelines and quality standards
• Apply content standards, accessibility principles, and organizational values; conduct content reviews and testing
• Define and monitor content metrics and KPIs; analyze data, feedback, and trends to improve content effectiveness
• Support planning, coordination, and execution of content releases and launches
• Identify opportunities to improve content processes, tools, and ways of working
• Create mission-aligned digital experiences that build understanding, inspire engagement, and support vulnerable communities

Requirements

• Degree/Diploma in Marketing, Media or similar discipline
• 3 years+ of relevant experience in Content creation/Media
• Expert copywriting skills
• Strong video creation and editing skills
• Intermediate graphic design skills
• Experience with enterprise-level Content Management Systems (CMS), Digital Asset Management (DAM) systems, and Intranets
• Hands-on experience with Google Analytics and Adobe Analytics
• Ability to optimize content for SEO
• Understanding of the content lifecycle
• Experience creating content across multiple mediums and platforms, including rich media
• Experience with cloud-based design and editing tools
• Experience with generative tools and applications
• Experience working directly with internal/external clients in a face-to-face environment
• Experience working with and managing agencies and external vendors
• Demonstrated organizational, interpersonal, communication, and analytical skills
• Agile mindset with ability to manage priorities
• Working knowledge of development process and project management is an asset
• Understanding and experience working with/in Lean Agile Scrum methodology is an asset

Core Competencies

Demonstrates expertise in content design and creation, utilizing audience insights and analytics to develop engaging digital content across multiple platforms. Proficient in managing content lifecycles, optimizing for SEO, and collaborating with cross-functional teams to align content with organizational goals.

Highest-signal resume keywords

• Content Creation
• Copywriting
• Video Creation and Editing
• Content Management Systems (CMS)
• Google Analytics

Hard Skills

• Content Design Principles
• SEO Optimization
• Graphic Design
• Content Lifecycle Management
• Digital Asset Management (DAM)
• Rich Media Content Creation
• Agile Methodology
• Project Management
• Data Analysis
• Content Metrics and KPIs

Soft Skills

• Organizational Skills
• Interpersonal Skills
• Communication Skills
• Analytical Skills
• Collaboration

Industry Keywords

• Digital Content
• Audience-Centered Content
• Content Ecosystem
• Content Standards
• Lean Agile Scrum

Tools & Technologies

• Adobe Analytics
• Cloud-Based Design Tools
• Generative Tools
• Intranets