Sr Campaign Manager, Programmatic

Adelphi Group; Toronto; Hybrid; CAD 55,000 - 65,000; Full time

Job summary

Omnicom Media is seeking a Senior Campaign Manager, Programmatic to lead end-to-end programmatic campaigns. You will set up advertisers and line items across DSPs like DV360, TURN, The Trade Desk and Adobe, ensure creatives and tags are in place, and enforce QA standards.

You will implement brand safety measures, generate and review DSP pixels and performance reports, and collaborate with teams to optimize placements and insights that meet KPIs.

Qualifications

• Marketing or advertising background is preferred.
• Experience in programmatic, digital display, and trafficking or ad operations.
• Experience optimizing campaigns across display, SEM, and trafficking.
• Familiarity with ad serving and campaign management tools (DoubleClick, GA, AdSense).
• Basic tagging understanding for analytics and data interpretation.
• Strong communication, organization, and time-management skills.
• Proactive problem-solving and ability to work with media partners.

Responsibilities

• Set up campaigns and campaigns line items in DSPs (DV360, TURN, The Trade Desk, Adobe, etc.).
• Ensure creatives are uploaded and tagged for display, video, mobile, and rich media.
• Adhere to campaign setup QA checklists and obtain final approvals.
• Implement brand safety measures and pixels for DSPs.
• Generate DSP conversions, remarketing pixels, and performance reports.
• Review reports to flag issues or opportunities and adjust site lists accordingly.
• Troubleshoot tagging issues and coordinate with clients on data accuracy.
• Build campaign reports and derive insights aligned with benchmarks and KPIs.
• Support data management platforms and audience segmentation strategies.
• Train new team members on platforms and processes.

Skills

Programmatic

Digital display

Campaign optimization

Tagging

DSP platforms

Analytics basics

Client communication

Microsoft Excel

Education

Marketing/Advertising background

Tools

DoubleClick

The Trade Desk

Adobe DSP

Google Analytics

Job description

Agency:

Omnicom Media

Job Function:

Media

Job Subfunction:

Performance Media

Job Description:

Position Summary

TheSenior Campaign Manager, Programmaticis responsible for responsible for campaign set up, tagging and optimization. Their goal is to improve the quality and performance of our campaigns.

Responsibilities

• Ensure effective set up of advertisers, line items (tactics) in various Demand Side Platforms (DSPs) including DoubleClick Bid Manager, TURN, The Trade Desk, Adobe, etc.

• Ensure creative in display, video, mobile, rich media, etc., is uploaded and assigned.

• Ensure campaign set up checklist for is adhered to and provide final sign-off/approval of campaign set up QA.

• Implement applicable Brand Safety measures to a campaign (e.g.MOAT, IAS,OpenSlate, Nielsen DAR, etc.)

• Generate DSP conversion and remarketing pixels.

• Generate campaign performance,deliveryand site level reports from DSPs.

• Review and flag any potential challenges (e.g.low viewability placements, non-brand safe sites, etc.) or opportunities (e.g. high performing placements with loweCPMs) and create site lists based on reports.

• Implement and troubleshoot DSP pixels within tag manager.

• Resolve errors in a timely manner (e.g.adjust naming conventions/flight dates so they match the data in the DSP).

• Troubleshoot tagging issues for clients (e.g.tracking/conversion pixels, 3rd party verification, creative, etc.).

• Escalate issues to senior operations lead(s) in a timely manner.

• Build/set up campaign reports within reportingdashboard, anddraw meaningful insights that correlate to industry benchmarks and brand KPIs.

• Support the utilization of data management platforms (e.g. Audience Segmentation strategy)

• Recommend testing alternative platforms or media partners for specific campaign KPIs.

• Document product feedback sheets when shifting campaigns to new platforms.

• Train new team members (e.g.Coordinator and Associate) on platforms and processes.

• Proactively present strategic brand solutions to client teams.

• First point of escalation on campaign or platform issues (pacing/performance).

Qualifications

• Professional or Educational background in Marketing or Advertising would give leverage to this application.

• Mid to intermediate experience in programmatic, digital display, search, trafficking, ad operations or site analytics optimization.

• Experience optimizing campaigns (e.g.display campaigns, SEM, trafficking, etc.)

• Familiarity with ad serving and campaign management tools would give leverage to this application. (e.g.DoubleClick, Google Analytics, Google Ad Sense, etc.)

• Basic understanding of tagging for analytics

• Fundamental knowledge of online media metrics and analysis

• Learning agility, with a passion for continuous development.

• Excellent communication skills (both written and verbal).

• Highly developed organizational skills with attention to detail accuracy.

• Excellent ability to manage and prioritize time effectively.

• Ability to work collaboratively as well as independently.

• Proactive approach to problem solving, assisting the team, self-development, etc.

• Ability to develop and foster relationships with media partners.

• Proficient in Microsoft Office Suite (Word,Exceland PowerPoint).

• Demonstrated ability using Excel, with knowledge of pivot tables, basicformulasand visualizations.

Salary Range $55,000 - $65,000

Omnicoms policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicoms corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and We’re focused on developing inclusive teams that can bring the best solutions to everything we do. Join us-we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/