Sr. Campaign Manager, Search

Omnicom Media; Toronto; On-site; CAD 55,000 - 65,000; Full time

Job summary

Omnicom Media is seeking a Senior Campaign Manager, Search to lead overall account performance and execution. You will mentor junior staff and deliver best-in-class recommendations to drive results.

Key responsibilities include campaign setup, budgeting, reporting, and optimization across multiple platforms. The role requires strong client service, data-driven storytelling, and cross-team collaboration.

Qualifications

• Professional or educational background in Marketing and/or Advertising would give leverage to this application.
• Mid / Intermediate level of experience in paid search media campaigns.
• Proven in-depth knowledge of the digital media industry.
• Previous experience working within an advertising agency or with a media partner.
• Understanding trafficking and website tagging processes an asset.
• Demonstrated ability to effectively apply knowledge and insights gained from research resources.
• Passion for data, emerging media and technology.
• Professional learning agility, with a passion for continuous development.
• Client service oriented. Proactive approach to problem solving, assisting the team, self-development, etc.
• Excellent communication skills (both written and verbal).
• Highly developed organizational skills with professional attention to detail and accuracy.
• Ability to work collaboratively as well as independently.
• Ability to develop and foster relationships with media partners.
• Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).
• Tools to discuss with Leader during intake session to evaluate need: Search Ads 360, Microsoft Advertising/Bing Ads, Amazon Advertising, Google Data Studio/Looker Studio, Google Analytics, Google Keyword Planner, etc).

Responsibilities

• Partner with the Account Managers to inform proposals, decks and planning recommendations.
• Develop best in class deliverables/reporting to clients from available platforms.
• Be an expert in paid media capabilities and up-to-date with tools that fit the media strategy.
• Manage and oversee campaign setup and execution.
• Monitor creative calendars and campaign budgeting.
• Ensure consistency of ad specs and campaign objectives.
• Direct site tagging strategy and manage cost per acquisition campaigns.
• Pull reports, derive insights, and present recommendations.
• Educate agency teams and clients on best practices and objectives.
• Monitor KPI performance for a portfolio of clients and ensure on-time delivery.
• Create strong collaborative relationships with planning teams and SBUs.
• Mentor and train Campaign Managers and Associates on tools and processes.
• Source proposals from media partners and liaise with SBUs as needed.
• Ensure invoice clearing and budget management.
• Oversee plan execution and optimize campaigns with post reports.

Skills

Marketing background

Paid search

Digital media

Agency experience

Tagging/Measurement

Data analytics

Communication skills

Organizational skills

Collaboration

Education

Marketing/Advertising background

Tools

Search Ads 360

Microsoft Advertising/Bing Ads

Amazon Advertising

Looker Studio/Google Data Studio

Google Analytics

Google Keyword Planner

Job description

Position Summary

The role of the Senior Campaign Manager, Search is responsible for the overall account performance and execution, as well as mentoring and training junior employees. Their goal is to provide best in class expertise and recommendations that drive performance.

Agency

Omnicom Media

Job Function

Media

Job Subfunction

Performance Media

Job Description

Position Summary

The role of the Senior Campaign Manager, Search is responsible for the overall account performance and execution, as well as mentoring and training junior employees. Their goal is to provide best in class expertise and recommendations that drive performance.

Key Responsibilities

• Partner with the Account Managers to provide insights that inform request for proposals (RFPs), decks, proposals and planning recommendations.
• Develop best in class deliverables/reporting to clients, from available technology platforms and services.
• Be an expert in paid media capabilities, ability to find best in class solutions for the clients and being up-to-date with the upcoming tools/tech solutions that would work for their overall media strategy.
• Manage and oversee campaign set up and execution.
• Monitor creative calendars and campaign budgeting.
• Ensure consistency of ad specs/campaign objectives.
• Ability to direct site tagging strategy, and successfully manage cost per acquisition campaigns.
• Pull reports, prepare meaningful insights and recommendations and communicate these effectively in presentations.
• Educate agency teams and clients on best practices and campaign objective requirements.
• Monitor the goals and key performance indicators (KPI’s) for a portfolio of clients to ensure on-time and complete delivery of campaigns.
• Create strong collaborative relationships with the planning teams and specialty business units (SBUs).
• Mentor and train Campaign Managers and Associates on tools and processes.
• Partner with Account Managers to source proposals from media partners and liaise with Specialty Business Units (SBUs) as required.
• Ensure invoice clearing and budget management.
• Oversee the execution of the plan - regularly evaluate campaign performance, proactively optimize campaigns, provide campaign post reports and ensure flawless campaign setup and digital activation.

Desired Skills & Experience

• Professional or educational background in Marketing and/or Advertising would give leverage to this application).
• Mid / Intermediate level of experience in paid search media campaigns.
• Proven in-depth knowledge of the digital media industry.
• Previous experience working within an advertising agency or with a media partner. Full understanding of the roles of various digital channels.
• Understanding trafficking and website tagging processes an asset.
• Demonstrated ability to effectively apply knowledge and insights gained from research resources.
• Passion for data, emerging media and technology.
• Professional learning agility, with a passion for continuous development.
• Client service oriented. Proactive approach to problem solving, assisting the team, self-development, etc.
• Excellent communication skills (both written and verbal).
• Highly developed organizational skills with professional attention to detail and accuracy.
• Ability to work collaboratively as well as independently.
• Ability to develop and foster relationships with media partners.
• Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).
• Tools to discuss with Leader during intake session to evaluate need: Search Ads 360, Microsoft Advertising/Bing Ads, Amazon Advertising, Google Data Studio/Looker Studio, Google Analytics, Google Keyword Planner, etc).

Salary Range $55,000 - $65,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

Salary Range $55,000 - $65,000