Senior Campaign Manager, Search

Adelphi Group; Toronto; On-site; CAD 55,000 - 65,000; Full time

Benefits offered by this job

Generous paid time off

Hybrid work model

Formal training opportunities

Global network of agencies

Employee groups (community-based)

Job summary

UM in Toronto, part of Omnicom, is seeking a Senior Campaign Manager, Search to drive account performance and mentor junior staff. You will leverage paid search expertise, collaborate with account managers, and develop client reporting across top tech platforms.

The role requires deep knowledge of digital media, strong communication, and the ability to manage campaign setup, tagging, and budgets while delivering insights to clients. Hybrid in-office and field responsibilities apply.

Qualifications

• Background in Marketing/Advertising preferred and relevant study.
• Experience with paid search campaigns and digital media.
• Knowledge of digital channels and ad tech.
• Ability to translate data into insights and recommendations.
• Strong client facing and communication skills.

Responsibilities

• Collaborate with Account Managers on RFPs, decks, and planning.
• Develop client deliverables and reporting from tech platforms.
• Direct campaign setup, tagging strategy, and budget guidance.
• Monitor KPI goals for portfolios and ensure on-time delivery.
• Mentor Campaign Managers and Associates on tools and processes.
• Source proposals from media partners and coordinate with SBUs.
• Ensure invoice clearing and budget management.
• Provide post-campaign analysis and optimization recommendations.

Skills

Paid search

Digital media knowledge

Client service

Communication

Organization

Collaboration

Education

Marketing/Advertising background

Tools

Search Ads 360

Microsoft Advertising/Bing Ads

Amazon Advertising

Looker Studio/Google Data Studio

Google Analytics

Google Keyword Planner

Job description

Agency:

UM

Job Function:

Media

Job Subfunction:

Performance Media

Job Description:

Senior Campaign Manager, Search

Position Summary

The role of the Senior Campaign Manager, Search is responsible for the overall account performance and execution, as well as mentoring and training junior employees. Their goal is to provide best in class expertise and recommendations that drive performance.

Key Responsibilities

• Partner with the Account Managers to provide insights that informrequest for proposals (RFPs), decks,proposalsand planning recommendations.

• Develop best in class deliverables/reporting to clients, from available technology platforms and services.

• Be an expert in paid media capabilities, ability to find best in class solutions for the clients and beingup-to-datewith the upcoming tools/tech solutions that would work for their overall media strategy.

• Manage and oversee campaign set up and execution.

• Monitor creative calendars and campaign budgeting.

• Ensure consistency of ad specs/campaign objectives.

• Ability to direct site tagging strategy, and successfully manage cost per acquisition campaigns.

• Pull reports, prepare meaningful insights andrecommendationsand communicate these effectively in presentations.

• Educate agency teams and clients on best practices and campaign objective requirements.

• Monitor the goals andkey performance indicators (KPI’s)for a portfolio of clients to ensure on-time and complete delivery of campaigns.

• Create strong collaborative relationships with the planning teams and specialty business units (SBUs).

• Mentor and train Campaign Managers and Associates on tools and processes.

• Partner with Account Managers to source proposals from media partners and liaise with Specialty Business Units (SBUs) as required.

• Ensure invoice clearing and budget management.

• Oversee the execution of the plan - regularly evaluate campaign performance, proactively optimize campaigns, provide campaign postreportsand ensure flawless campaign setup and digital activation.

Desired Skills & Experience

• Professional or educational background in Marketing and/or Advertising would give leverage to this application).

• Mid / Intermediate level of experience in paid search media campaigns.

• Proven in-depth knowledge of the digital media industry.

• Previous experience working within an advertising agency or with a media partner. Full understanding of the roles of various digital channels.

• Understanding trafficking and website tagging processes an asset.

• Demonstrated ability to effectively apply knowledge and insights gained from research resources.

• Passion for data, emergingmediaand technology.

• Professional learning agility, with a passion for continuous development.

• Client service oriented. Proactive approach to problem solving, assisting the team, self-development, etc.

• Excellent communication skills (both written and verbal).

• Highly developed organizational skills with professional attention to detail and accuracy.

• Ability to work collaboratively as well as independently.

• Ability to develop and foster relationships with media partners.

• Proficient in Microsoft Office Suite (Word,Exceland PowerPoint).

• Tools to discuss with Leader during intake session to evaluate need:Search Ads 360, Microsoft Advertising/Bing Ads, Amazon Advertising, Google Data Studio/Looker Studio, Google Analytics, Google Keyword Planner, etc.).

Reprise is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law.

What’s in it for you?

Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.

A flexible hybrid work model that works for you.

A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.

A chance to be part of and grow within a global network of agencies.

• The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Life on the Spectrum, Pan-Asian Network, and Rainbow Lounge.

Salary range $55,000 -$65,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/