Sr. Buyer Digital Investment & Activation

Horizon Media Inc.; Toronto; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

Horizon Media Inc. is seeking a Senior Buyer, Digital Investment & Activation in Toronto. This role involves managing digital campaigns, optimizing performance, and building strong relationships with clients. The ideal candidate will have experience in SEM, social media, and programmatic advertising, along with leadership and analytical skills.

Qualifications

• 2-4 years of digital experience, focusing on SEM.
• Experience with social media campaigns across platforms like Facebook and Twitter.
• Strong understanding of programmatic advertising.

Responsibilities

• Manage execution of clients’ paid search program and digital campaigns.
• Analyze performance data and provide insights for optimization.
• Collaborate with clients to understand their objectives for digital campaigns.

Skills

Digital Advertising

Communication Skills

Analytical Skills

Leadership

Organizational Skills

Education

Google Certification

Facebook and Twitter Certifications (an asset)

Job description

Sr. Buyer Digital Investment & Activation page is loaded

Sr. Buyer Digital Investment & Activation

Apply locations Toronto time type Full time posted on Posted 6 Days Ago job requisition id R0015739

Job Description

Job Summary

We are currently seeking a highly motivated Senior Buyer, Digital Investment & Activation, to join our growing team. This person will be fluent in paid Search marketing (SEM) and have a broad understanding of display, online video, programmatic and social.

This individual will primarily be responsible for executing campaign activity across SEM, programmatic, and social.

Ultimately, this role should drive performance and innovation at the planning & campaign level to deliver the best digital media opportunities for the clients.

Additionally, the Senior Buyer, Digital Investment & Activation, will assist in managing the workflow of the Digital Investment team while streamlining the process and approach.

Main Duties and Responsibilities

Execution / Optimization

Manage the execution of clients’ paid search program, inclusive of managing the efforts of any junior-level resources assigned to clients’ accounts

Implement / supervise the timely execution of other digital campaigns, including social, display, online video and programmatic.

Monitor campaign performance, analyze data, and provide strategic recommendations to optimize media spends and improve campaign effectiveness.

Work with the Ad Ops department as required

Reporting & Analytics

Analyze performance data and provide intelligent insights, interpretations and appropriate action plans based on conclusions

Distill outputs down into a compelling document inclusive of actionable insights

Manage Team / Training

Assist Supervisor with Digital Investment team training and supervision.

Contribute to team members’ developmental plan and be able to provide ongoing team feedback, etc.

Contribute to larger team training and learning agenda.

Stay current with industry trends, emerging technologies, and digital media and advertising best practices.

Relationships

Client – liaise with clients when required to provide strategic recommendations and analyses.

Internal teams – build and maintain strong relationships with the Horizon Media team acting as a valued digital resource.

Conduct presentations to key stakeholders, including senior management, to communicate campaign strategies, performance, and results.

Foster strong relationships with internal teams and external stakeholders to ensure effective collaboration and alignment of objectives.

Planning

Collaborate with clients to understand their objectives, target audience, and key performance indicators (KPIs) for digital campaigns.

Analyze client briefs and market research data to develop detailed and strategic digital investment plans that align with client goals.

Identify the most effective digital media channels, platforms, and tactics to reach the target audience and maximize campaign performance.

Develop media budgets and allocate resources effectively across different digital channels and campaigns.

Knowledge and Skills Required

2-4 years of digital experience with demonstrated strategic and executional involvement in SEM

Experience planning and running social media campaigns resulting in a comprehensive understanding of each partners’ platform (Facebook, Twitter, Snap etc.)

Experience running display and online video-based activity (or a strong familiarization of display and online video, in lieu of direct experience)

Experience with, or strong understanding of, programmatic capabilities and targeting

Leadership and supervisory experience in terms of overseeing and developing media professionals

Ability to manage a team of 2+ people at multiple levels

Strong communication and presentation skills. Able to articulate clearly in person and in writing

Exceptional analytical skills to measure the success of the digital programs, make any recommended optimizations, and to expand upon that success

Excellent organizational skills and the ability to juggle multiple responsibilities

Passion for technology, with a strong understanding of the inner-workings of digital platforms

Supervisory Responsibilities

In this position, you will co-train and co-manage the Buyer, Assistant and Analyst alongside the Associate Director

Contribute to team member’s developmental plan, be able to provide ongoing team feedback, identify areas of improvement, etc.

Certificates, licenses and registrations

Google certification

Facebook, and Twitter certifications an asset

LI-TH1

LI-HYBRID

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