Sr. Associate Partnerships

Adelphi Group; Toronto; On-site; CAD 60,000 - 75,000; Full time

Job summary

Momentum Worldwide is seeking a Senior Associate, Partnerships to guide clients' sponsorship investments across sport, entertainment and lifestyle. You’ll provide strategic counsel, develop evaluations, and communicate insights that shape brand decisions.

The role emphasizes analytics, client storytelling, and collaboration with interdisciplinary teams in a fast-paced environment.

Qualifications

• Bachelors degree preferred; advanced degree and curriculum focus in math or data a plus.
• 2–4+ years experience at an agency, sports/entertainment property, media company or brand in sponsorship analytics.
• Familiarity with sponsorship agreements and KPI measurement is a plus.
• Proven ability to develop proposals and deliver client-ready presentations.

Responsibilities

• Supports sponsorship analytics deliverables and KPI development.
• Develops sponsorship evaluations and strategic POVs for clients.
• Audits investments and provides optimization recommendations and roadmaps.
• Analyzes datasets to ensure sponsorship investments are aligned with strategy.
• Collaborates with cross‑functional teams and external stakeholders.

Skills

Sponsorship analytics

Strategic thinking

Presentation skills

Project management

Communication skills

Education

Bachelor's degree

Tools

Excel

PowerPoint

MRI Simmons

Scarborough

Job description

Agency:

Momentum

Job Function:

Consulting

Job Subfunction:

Sponsorship and Talent Consulting

Job Description:

WHAT ARE WE LOOKING FOR
Momentum Worldwide is looking for an ambitious, critical thinker with sponsorship marketing experience and passion for pursuing meaningful insights to impact brand communications. Our Senior Associate, Partnerships will be responsible for providing strategic counsel to guide clients’ sponsorship investments within the world of sport, entertainment & lifestyle. This is an exciting opportunity for innately curious individuals looking to hone subject-matter expertise as part of the fast-growing strategy discipline in an award-winning creative brand experience agency.

HERE’S WHAT YOU’ll DO (RESPONSIBILITIES)

• Supports, and in some cases manage, sponsorship analytics deliverables
• Defining success and benchmark goals for new programs including sponsorship evaluation methodology, measurement reporting and KPI development
• Scorecard development
• Drives development of agency documents including sponsorship analysis playbook
• Support agency sponsorship tool development
• Manages client deliverables related to sponsorship strategy
• Develops and delivers strategic POVs/sponsorship evaluations and presentations through effective use of creative storytelling and qualitative and quantitative analyses
• Audits current investments and provides optimization recommendations and roadmaps
• Analyzes complex datasets to ensure clients sponsorship investments are strategically-aligned
• Segmentation Analysis, looking at ways to segment audiences and identifying connections across various marketing channels
• Strategic prioritizing of strategies and recommendations based on ROI calculations
• Supports client-servicing on all elements of the sponsorship lifecycle
• Drives day-to-day client communication as needed
• Develops and cultivates junior- to mid-level client relationships, using both initiative and judgment to adapt communication to the appropriate levels of the organization.
• Liaison with Business Leadership team
• Responsible for partner relationship and rights management
• Develops sponsorship agreements in collaboration with client’s legal departments
• Coordination of standardized processes for vehicle and financial logistics
• Maintains pulse on industry trends and category developments
• Research lead to help craft thought leadership pieces including industry POVs and case studies
• Knowledge mapping and insights creation through third party and client data
• Collaborates with inter-disciplinary agency teams and external stakeholders
• Contribute SME and insights to drive ideation for creative brand activations alongside teams of business leaders, strategists, creatives, and integrated producers.
• Leverage creative problem-solving ability to aid in the agency’s development of solutions to solve client’s brand and business challenges.
• Conduit to working relationship among disciplines within Strategy & Insights Collective such as Research, Strategy, Measurement & Analytics
• Contribute to various internal and external projects related to both existing clients as well as new business efforts (RFP responses/pitches/etc.)
• Supports Momentum’s values

HERE’S WHAT WE’RE LOOKING FOR (QUALIFICATIONS & REQUIREMENTS)

• Bachelors degree preferred; advanced degree and curriculum focus in math, data sciences or statistics a plus
• Knowledge and passion to work in the sports & entertainment industry with 2-4+ years relevant experience at an agency, sports/entertainment property, media company and/or brand with background in sponsorship marketing, evaluation, KPI measurement, and/or data analytics; proven ability to work with and understand large datasets, considered to be an asset
• Familiarity with the structure of sponsorship agreement, considered to be an asset
• Knowledge/ experience within the automotive industry, considered an asset
• Proven ability to develop and deliver Powerpoint presentations, reports, and other deliverables to clients and other internal/external stakeholders
• Experience in developing proposal/contract evaluations, measurement plans, and/or frameworks, considered to be an asset
• Excellent understanding of advance web searching techniques
• Strong Proficiency within Microsoft Excel (i.e. Crosstabbing, Graphing, etc.)
• Strong Proficiency within Microsoft Powerpoint/Keynote (Graphing, Formatting, etc.)
• Working knowledge of syndicated (MRI Simmons/Scarborough) and custom survey research and analysis a plus
• Strong project management, organizational and strategic thinking skills
• Detail-oriented and articulate with strong communications skills
• Ability to be comfortable and efficient working in a fast-paced environment often requiring flexibility to deal with changing priorities and deadlines
• Highly motivated and capable of both working independently and with a team
• Supports training and development of other staff members where appropriate.

ABOUT US – MOMENTUM WORLDWIDE

Momentum is an agency of doers.We make the industry’s most disruptive, entertaining, shareable, unforgettable experiences for our clients and their fans.We do it by bringing people closer to what they love, in original and unexpected ways.Whether it’s a physical activation, a virtual experience, or a piece of unique branded content, it’s all part of what we call the Total Brand Experience — ideas that solve business challenges, through best-in-class Consulting, Strategy, Analytics, Experience Design, and Production.

We want you to help brands do amazing, unprecedented, wild things, creating experiences that people never forget.$60,000 - $75,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/