Senior Analyst

RAPP; Toronto; Hybrid; CAD 75,000 - 100,000; Full time

Benefits offered by this job

Generous PTO

Comprehensive health and dental plans

Hybrid work model

Tuition reimbursement

LinkedIn Learning access

RRSP match

Referral bonus

Job summary

TRACK, part of the RAPP family and a member of Omnicom’s Precision Marketing Group, seeks a Senior Analyst to drive CRM analytics and dashboarding for client campaigns. You will transform data into actionable insights, build client-ready dashboards, and collaborate with cross-functional teams to optimize marketing ROI.

We value detailed, data-driven professionals who can automate processes, apply AI tools, and communicate findings to both technical and non-technical audiences.

Qualifications

• Bachelor's level quantitative degree is required.
• 3+ years analytics experience, preferably in Advertising/Marketing/Digital.
• Strong CRM analytics and marketing measurement knowledge.
• Advanced Excel and SQL; Python familiarity is a plus.

Responsibilities

• Contribute and/or lead client reporting and analysis projects.
• Create campaign labeling and tracking.
• Deliver timely and accurate reporting.
• Provide insights to inform strategy and ROI optimization.
• Translate business challenges into analytical solutions for clients.

Skills

Analytics

CRM analytics

Data visualization

SQL

Python

Excel

Data storytelling

Communication

Forecasting

Multi-project management

Education

Undergraduate degree in analytics or related quantitative discipline

Tools

Google Analytics

Adobe Analytics

Tableau

Power BI

Job description

Build client-ready dashboards.

Agency

RAPP

Job Function

Data and Analytics

Job Subfunction

Data Science and Analytics

Job Description

WHO WE ARE: We are TRACK – a member of the RAPP family– world leaders in activating growth with precision and empathy at scale. As a global, next-generation precision marketing agency we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors, and aspirations. We foster an inclusive workplace that emphasizes personal well-being.

How We Do It

At TRACK, our fearless super connectors help to create value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning. Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it – ensuring we’re able to activate authentic customer connections for our clients. Part of Omnicom’s Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets. The TRACK team makes up 100 of those.

Your Role

As a Senior Analyst, you will be responsible for contributing to campaign reporting and dashboarding projects that help our clients understand how their CRM marketing is performing and help them answer strategic questions about their customers using data. The Analyst leverages data visualization, data manipulation and statistics knowledge to inform our CRM experience and testing strategy and evaluate impact of our marketing programs. We seek an individual who is detailed and data driven – and who will continuously seek out new ways of working focusing on opportunities for automation and the use of AI. We’re looking for a true teammate – someone willing to lend a hand, no matter the ask, so that we can all succeed together. We love crafting exciting, conceptual campaigns, but we are also passionate about bringing excellence to the day-to-day brand communications that our clients rely on. That’s how we make ourselves invaluable and earn their trust. This role requires navigating fast-paced, client-focused environments with multiple deadlines and conflicting priorities.

Your Responsibilities

• Contribute and/or lead client reporting and analysis projects
• Create campaign labeling and tracking
• Create timely and accurate reporting
• Deliver insights that inform strategy and drive measurable outcomes.
• Work closely with internal teams, clients, and partners to translate business challenges into analytical solutions and actionable insights.
• Analyze marketing and customer data to measure campaign performance, identify trends, and provide data-driven insights to optimize marketing strategies and improve ROI.
• Build client-ready dashboards.
• Manage your workload and identify risks.
• Present complex analytical findings in a clear, engaging manner to both technical and non-technical audiences.
• Ensure high standards for data quality, integrity, and privacy across all client work.
• Stay current on analytics tools, technologies (including AI) and industry trends; champion innovation and continuous improvement.

Required Skills

• Undergraduate degree in analytics, statistics, economics, computer science, or related quantitative discipline
• At least 3 years of analytics experience, preferably 1+ years with an Advertising, Marketing, Analytics, or Digital Media firm
• Demonstrated experience with customer data, media & marketing measurement and CRM analytics. An understanding of core marketing analytics concepts including email, SMS and Web metrics.
• Advanced Excel skills
• Proficiency with analytics and data visualization tools (e.g., Google Analytics, Adobe Analytics, Tableau, Power BI).
• Advanced level SQL programming skills. Familiarity with Python.
• Hands-on skills in statistical analysis and/or modeling (regression, segmentation, forecasting, etc.)
• Extensive knowledge of database marketing principles and database structure
• Presentation skills, data storytelling and the ability to simplify and package complex ideas for presentation and into client-ready documents.
• Strong verbal and written communication skills
• Natural curiosity and an aptitude for continuous learning.
• Demonstrated ability to effectively maintain focus while working on multiple complex projects and to work with minimal supervision.

Our Perks

• Generous PTO policy
• Comprehensive health and dental plans
• Paid personal and sick days
• Birthday day off
• Hybrid work model
• Tuition reimbursement program
• Unlimited access to LinkedIn Learning
• Telecoms monthly allowance
• RRSP company match
• Referral bonus

Our Hybrid Work Model

TRACK's current hybrid model is designed to enable in-person connections and collaboration that is core to our culture, while also supporting flexibility for all employees. As such, we have the option to work from home two days per week, with in-office attendance the rest of the week from our Toronto office.

This job posting is for an existing vacancy. The salary range for this role is $75,000-$85,000. Salary range 75,000-100,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

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Salary range 75,000-100,000