Sr. Associate Partnerships

Momentum Worldwide; Toronto; On-site; CAD 60,000 - 75,000; Full time

Job summary

Momentum Worldwide is seeking an ambitious Senior Associate, Partnerships to provide strategic counsel on sponsorship investments across sport, entertainment and lifestyle. You will analyze data, develop insights, and guide clients through ROI-focused sponsorship decisions within a fast-paced agency setting.

This role partners with creative and strategy teams to craft POVs, evaluates programs, and builds scalable tools and playbooks.

Qualifications

• Bachelor's degree preferred; advanced degree in math, data sciences or statistics is a plus.
• 2–4+ years of sponsorship marketing, evaluation, KPI measurement, or data analytics in agencies or sports/entertainment properties.
• Familiarity with sponsorship agreement structures is an asset.
• Experience delivering client-ready PowerPoint presentations and reports.
• Proven ability to develop evaluation frameworks, measurement plans, and proposals.
• Strong Excel skills and experience with data visualization.
• Excellent communication and ability to work on multiple projects in a fast-paced environment.

Responsibilities

• Supports, and in some cases manages, sponsorship analytics deliverables.
• Defines success metrics, benchmark goals, and KPI development for programs.
• Develops scorecards and analytics playbooks.
• Supports development of agency sponsorship tools.
• Manages client deliverables related to sponsorship strategy.
• Delivers strategic POVs and sponsorship evaluations with storytelling and analyses.
• Audits investments and provides optimization roadmaps.
• Analyzes datasets to ensure sponsorship investments align with goals.
• Segmentation analyses and ROI-based prioritization of strategies.
• Collaborates with cross-disciplinary teams and external stakeholders.

Skills

Sponsorship analytics

KPI measurement

Data analytics

Project management

Client relations

Communication

Storytelling

PowerPoint

Excel

Market research

Education

Bachelor's degree preferred

Advanced degree in math/data sciences/stats a plus

Tools

PowerPoint

Keynote

MRI Simmons

Scarborough

Job description

Agency

Momentum

Job Function

Consulting

Job Subfunction

Sponsorship and Talent Consulting

Job Description

Momentum Worldwide is looking for an ambitious, critical thinker with sponsorship marketing experience and passion for pursuing meaningful insights to impact brand communications. Our Senior Associate, Partnerships will be responsible for providing strategic counsel to guide clients' sponsorship investments within the world of sport, entertainment & lifestyle. This is an exciting opportunity for innately curious individuals looking to hone subject‑matter expertise as part of the fast‑growing strategy discipline in an award‑winning creative brand experience agency.

HERE'S WHAT YOU'LL DO (RESPONSIBILITIES)

• Supports, and in some cases manages, sponsorship analytics deliverables
• Defining success and benchmark goals for new programs including sponsorship evaluation methodology, measurement reporting and KPI development
• Scorecard development
• Drives development of agency documents including sponsorship analysis playbook
• Support agency sponsorship tool development
• Manages client deliverables related to sponsorship strategy
• Develops and delivers strategic POVs/sponsorship evaluations and presentations through effective use of creative storytelling and qualitative and quantitative analyses
• Audits current investments and provides optimization recommendations and roadmaps
• Analyzes complex datasets to ensure clients sponsorship investments are strategically aligned
• Segmentation Analysis, looking at ways to segment audiences and identifying connections across various marketing channels
• Strategic prioritizing of strategies and recommendations based on ROI calculations
• Supports client-servicing on all elements of the sponsorship lifecycle
• Drives day‑to‑day client communication as needed
• Develops and cultivates junior‑to‑mid‑level client relationships, using both initiative and judgment to adapt communication to the appropriate levels of the organization.
• Liaison with Business Leadership team
• Responsible for partner relationship and rights management
• Develops sponsorship agreements in collaboration with client's legal departments
• Coordination of standardized processes for vehicle and financial logistics
• Maintains pulse on industry trends and category developments
• Research lead to help craft thought leadership pieces including industry POVs and case studies
• Knowledge mapping and insights creation through third party and client data
• Collaborates with inter‑disciplinary agency teams and external stakeholders
• Contribute SME and insights to drive ideation for creative brand activations alongside teams of business leaders, strategists, creatives, and integrated producers.
• Leverage creative problem‑solving ability to aid in the agency's development of solutions to solve client's brand and business challenges.
• Conduit to working relationship among disciplines within Strategy & Insights Collective such as Research, Strategy, Measurement & Analytics
• Contribute to various internal and external projects related to both existing clients as well as new business efforts (RFP responses/pitches/etc.)

HERE'S WHAT WE'RE LOOKING FOR (QUALIFICATIONS & REQUIREMENTS)

• Bachelor's degree preferred; advanced degree and curriculum focus in math, data sciences or statistics a plus
• Knowledge and passion to work in the sports & entertainment industry with 2-4+ years relevant experience at an agency, sports/entertainment property, media company and/or brand with background in sponsorship marketing, evaluation, KPI measurement, and/or data analytics; proven ability to work with and understand large datasets, considered to be an asset
• Familiarity with the structure of sponsorship agreement, considered to be an asset
• Knowledge/experience within the automotive industry, considered an asset
• Proven ability to develop and deliver Powerpoint presentations, reports, and other deliverables to clients and other internal/external stakeholders
• Experience in developing proposal/contract evaluations, measurement plans, and/or frameworks, considered to be an asset
• Excellent understanding of advanced web searching techniques
• Strong Proficiency within Microsoft Excel (e.g. Crosstabbing, Graphing, etc.)
• Strong Proficiency within Microsoft Powerpoint/Keynote (Graphing, Formatting, etc.)
• Working knowledge of syndicated (MRI Simmons/Scarborough) and custom survey research and analysis a plus
• Strong project management, organizational and strategic thinking skills
• Detail‑oriented and articulate with strong communications skills
• Ability to be comfortable and efficient working in a fast‑paced environment often requiring flexibility to deal with changing priorities and deadlines
• Highly motivated and capable of both working independently and with a team
• Supports training and development of other staff members where appropriate

About Us – Momentum Worldwide

Momentum is an agency of doers. We make the industry’s most disruptive, entertaining, shareable, unforgettable experiences for our clients and their fans. We do it by bringing people closer to what they love, in original and unexpected ways. Whether it’s a physical activation, a virtual experience, or a piece of unique branded content, it’s all part of what we call the Total Brand Experience — ideas that solve business challenges, through best‑in‑class Consulting, Strategy, Analytics, Experience Design, and Production. We want you to help brands do amazing, unprecedented, wild things, creating experiences that people never forget.

Salary: $60,000 – $75,000