Sr. Analyst, Marketing Insights - Ford

VML South Africa; Toronto; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

A leading company is seeking a Senior Analyst for Marketing Insights in Toronto. This role involves transforming data into actionable insights, collaborating with teams to drive strategic decisions, and supporting innovative marketing initiatives. The ideal candidate will have strong analytical skills and a passion for storytelling through data.

Benefits

Ability to make an immediate impact

Work on innovative projects

Positive team culture

Collaborative, energized culture

Qualifications

• 4+ years experience in analytics, strategic planning, or related field.
• Familiarity with industry tools is a plus.
• Deep curiosity and drive to understand data.

Responsibilities

• Support various Marketing Effectiveness initiatives.
• Mine and analyze large data sets for insights.
• Deliver insights that inform marketing strategies.

Skills

Analytical rigor

Creative storytelling

Data analysis

Collaboration

Education

Bachelor's degree or equivalent experience

Tools

Excel

PowerPoint

mTAB

JD Power PIN+

S&P Catalyst

ZeroSum Inventory

Kantar

Job description

Location: Toronto , Canada

Last Updated: 5/24/2025

Requisition ID: 10448

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

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Senior Analyst, Marketing Insights - Ford

VML is looking for a smart, curious, and business-savvy individual to join our Marketing Effectiveness and Innovation Group. As a core member of the Marketing Insights Team, the Senior Analyst will collaborate closely with internal teams and client counterparts to transform data into compelling, actionable insights. Reporting to the Associate Director of Marketing Insights, this role combines analytical rigor with creative storytelling to help drive strategic decisions and support business growth. They will also partner with Account, Strategy, and Media teams to help integrate analytics across the agency’s work.

What is in it for you?

• Ability to make an immediate impact:VML is committed to redefining how behavioral and social sciences shape modern marketing.
• Build the Future: Work on innovative projects that challenge the status quo.
• Fun:Growth is fun! Positive team culture!
• Collaborative, energized culture: Join a supportive team that values curiosity, experimentation, and continuous learning.

What you will do…

• Support a variety of Marketing Effectiveness and Innovation initiatives, including (but not limited to) the following:
• Collaborate with core analytics team members and others at VML to develop deep consumer insights
• Mine and analyze large, complex data sets to extract key trends and performance drivers.
• Craft compelling stories using information such as: source of sales, conquest/defection, customer demographics/psychographics, trend analysis, advertising spend, incentives, etc.
• Deliver insights that inform marketing strategies and support high-priority business questions
• Operate effectively in a fast-paced environment
• Maintain and support all company standards as specified within the Quality Management System
• Perform other duties and projects as needed

What it takes…

• Deep curiosity and drive to understand “why.”
• Familiarity with multiple tools such as: mTAB, JD Power PIN+, S&P Catalyst, ZeroSum Inventory, Kantar and other industry tools a plus
• Strong Excel and PowerPoint skills
• Creative thinking that can connect the dots to craft insightful narratives.
• Ability to operate cross-functionally as a member of an integrated VML team while delivering on client needs
• Bachelor’s degree or equivalent experience preferred
• 4+ year experience in analytics, strategic planning, or a related field

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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