Senior Marketing & Brand Strategist (Remote)

Popcorn Potential; Toronto; Remote; CAD 80,000 - 120,000; Full time

Job summary

Popcorn Potential, a leadership and coaching consultancy, seeks accomplished Marketing and Brand Strategists to elevate their brand presence. You'll refine brand strategies, execute digital marketing campaigns, and lead the content narrative while enjoying a remote-first flexibility in this senior-level role. Ideal candidates will have over five years of experience in marketing management and a passion for transformative leadership.

Benefits

Remote-First Flexibility

Performance-Based Income

Autonomy & Influence

Continuous Growth Opportunities

Qualifications

• 5+ years in marketing management, brand strategy, or digital growth.
• Proven success in scaling social-first campaigns.
• Hands-on expertise with MarTech stacks.

Responsibilities

• Refine brand strategy and craft integrated brand stories.
• Plan and execute multi-channel marketing campaigns.
• Own the editorial calendar for thought-leadership content.

Skills

Marketing Management

Brand Strategy

Digital Growth

Social Media Marketing

Data-Driven Decision Making

Tools

HubSpot

Google Analytics

LinkedIn Campaign Manager

Adobe

Canva

Job description

Popcorn Potential is a modern, purpose-led leadership and coaching consultancy that empowers professionals to build careers they truly love. We celebrate global citizens, expats, and forward-thinking individuals who bring bold ideas and diverse experiences to the table. As we grow our digital footprint across North America, we're seeking accomplished Marketing and Brand Strategists to help amplify our message, expand our reach, and transform insight into meaningful impact.

What You’ll Do

• Brand Strategy & Positioning – Refine value propositions and craft an integrated brand story that resonates across web, social, and events.
• Digital & Social Media Marketing – Plan, execute, and optimise multi-channel campaigns (LinkedIn, Instagram, YouTube, paid social, SEO / SEM) to grow qualified leads and community engagement.
• Content Leadership – Own the editorial calendar, oversee thought-leadership assets (articles, video, podcasts), and interact with a network of writers, designers, and freelancers.
• Growth & Performance Analytics – Track KPIs, leverage marketing-automation and CRM data, and translate insights into actionable recommendations.
• Launch & Campaign Management – Orchestrate recruitment launches, participate in webinars, and virtual in person global events that convert audience interest into purpose led leverage.
• Stakeholder Collaboration – Partner with our global community to ensure brand consistency and a seamless client journey.

What You Bring

• 5+ years in marketing management, brand strategy, or digital growth roles, preferably supporting success education and personal growth brands and or products.
• Proven success scaling social-first campaigns, building funnels, and optimising paid / organic channels.
• Hands-on expertise with MarTech stacks (e.g., HubSpot, Google Analytics, Meta Ads, LinkedIn Campaign Manager, Canva / Adobe, AI-powered content tools).
• Data-driven mindset and the ability to translate analytics into persuasive storytelling.
• Confident communicator who can coach executives on brand voice and thought leadership.
• Passion for continuous learning and human-centred growth (leadership, and growth mindset)

Why Join Us

• Remote-First Flexibility – Work anywhere.
• Purpose-Driven Mission – Market programs that genuinely transform careers and lives.
• Performance-Based Income – Uncapped earning potential based on leadership, results and impact.
• Autonomy & Influence – Own the marketing roadmap and see your strategies come to life quickly.
• Continuous Growth – Access executive coaching, leadership retreats, and a peer community invested in your success.

Ready to Elevate a Purpose-Led Brand? Click “Apply”

Note : Applicants must be legally entitled to work in North America. This is for senior-level professionals and is not suitable for students or recent graduates.

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