Marketing Manager

Othership; Toronto; Remote; CAD 60,000 - 90,000; Full time

Job summary

Othership, a leading emotional wellness brand, is seeking a Marketing Manager to enhance their digital customer journey. This role involves executing email marketing campaigns, managing internal communications, and utilizing data to optimize marketing strategies. Ideal candidates will have a passion for wellness and a strong background in digital marketing, particularly in email and internal communications.

Benefits

Career development opportunities

Friends and family discounts

Access to partner services

Exciting team events

Qualifications

• 3+ years of experience in digital marketing with emphasis on email marketing.
• Expert-level proficiency with Canva and email marketing platforms.
• Strong understanding of marketing automation and workflow tools.

Responsibilities

• Own the email marketing calendar, writing and designing newsletters.
• Serve as the central communication hub between headquarters and teams.
• Utilize Canva to produce on-brand marketing materials.

Skills

Organizational skills

Communication

Data analysis

Digital marketing

Email marketing

Attention to detail

Collaboration

Tools

Canva

Brandbot

Zapier

Job description

With your exceptional design talents and deep understanding of digital marketing tools, you craft compelling narratives that resonate with our community. Your meticulous attention to detail and organizational prowess allow you to seamlessly coordinate internal communications while leveraging AI to amplify Othership's message.

As Othership's Marketing Manager, you'll support our digital customer journey, from email campaigns to event follow-ups, ensuring our emotional wellness mission reaches those who need it most. Your keen eye for design and data-driven approach help transform Othership's vision into tangible experiences that inspire connection in an increasingly disconnected world.

Who we are

Othership is creating space for emotional wellness through immersive sauna and ice bath experiences.

With two locations in Toronto, two more launching in New York City, and a world-renowned breathwork app, Othership is the world’s premier emotional wellness brand. We’re building experiences that help create meaningful relationships and reduce modern stress to help all human beings feel better.

We believe that learning to regulate yourself and your emotions in a world that can’t be regulated can and should be a memorable voyage – maybe even an adventure.

Overheard at Othership

Location : Toronto

Reports to : Head of Brand & Head of Partnerships

Who you Are

People say you are exceptionally organized, meticulously detail-oriented, efficient, reliable, tech-savvy, results-driven, adaptable, communicative, collaborative, analytical, autonomous, and passionate about getting things done right the first time.

You're a digital native who understands how to craft compelling narratives across various marketing channels, especially email and internal communications.

You're obsessively organized - you thrive on creating systems, maintaining calendars, and ensuring no detail falls through the cracks, from email deployment schedules to event follow-up sequences. You are a Notion expert.

You're design-oriented with exceptional Canva skills and an eye for aesthetics that align with brand guidelines.

You're systems-focused - you can master marketing platforms like Brandbot, set up automation workflows, and leverage AI tools to optimize marketing efforts.

You're data-driven - you're comfortable collecting, analyzing, and translating customer insights into actionable marketing strategies.

You’re personable and have a passion for wellness and authentic community building, with a keen interest in how digital communications can foster real-world connections. You’re not afraid to jump on calls, meet partners in the space at events or do cold outbound reach outs.

You're detail-obsessed - from spotting typos to ensuring brand consistency across all touchpoints, your attention to the smallest elements ensures flawless execution.

Role Overview

What you'll do

• Email Marketing Execution: Own the email marketing calendar, writing and designing bi-weekly newsletters and event communications that drive engagement and conversions. Master Brandbot to create, edit, and optimize email templates and campaigns.
• Marketing Initiatives: support with rollout of rewards program initiatives, member perks program and copilot (influencer) perks programs.
• Internal Communications: Serve as the central communication hub between headquarters and In-ship teams, ensuring consistent messaging, timely updates, and alignment across all locations.
• Event Support: Create and manage pre and post-event email sequences for both free and paid events. Design data collection systems, implement Zapier workflows, and synthesize feedback using AI tools to provide actionable insights to the team.
• Design Production: Utilize Canva to produce on-brand marketing materials across various channels that maintain visual consistency and adhere to Othership's established brand guidelines. Support with photoshoots and asset creation via social playgrounds.
• Data Management: Collect, organize, and maintain marketing data, ensuring accurate reporting and accessible information for decision-making across teams.

Why you may like us

Have direct impact and responsibility over big areas of growth and revenue. You get work done and move fast. You drive your own results.

We're solving a meaningful problem in society: loneliness, lack of connection, and modern stress. You care about helping others both locally and at scale.

Close mentorship and learning opportunities from the CO-Founders and face time with CEO

Involvement in a wide range of functions (PR, team building, sales, community, events).

Access to a world-class network in startups, branding, and wellness.

Working with tools common to the tech industry - Notion, Streak, Loom, Clay, Brandbot, Zapier.

Freedom to work remotely most of the time.

Why you might not be excited about us

We have an intense work culture. This is our life’s mission and we are serious about it. We are always on. If this sentence is scary, this will not be the job for you.

Our mission is to offer customers a stress-free world-class experience. To make this possible requires resilience, dedication, and stress tolerance from our team.

Projects will not be defined perfectly initially. You'll be expected to bring your own experience and perspective to help us do the right things, and raise flags if you think we should do things differently.

We have less structured training than you would get at a more established firm.

We don't have an office. Work is done remotely or collaboratively at team homes.

Qualifications: Need-to-Haves

• 3+ years of experience in digital marketing with emphasis on email marketing and internal communications
• Exceptional organizational skills with proven ability to manage multiple deadlines and priorities simultaneously
• Expert-level proficiency with Canva and email marketing platforms (Brandbot experience a plus)
• Strong understanding of marketing automation and workflow tools (e.g., Zapier)
• Excellent writing and communication skills with ability to maintain brand voice
• Demonstrated experience with data collection, analysis, and reporting
• Familiarity with AI marketing tools and applications
• Basic HTML and design skills for email template customization
• Meticulous attention to detail in all aspects of work, from content creation to campaign execution
• Ability to create and maintain organizational systems that ensure flawless execution
• Ability to work autonomously while maintaining alignment with broader team goals
• Understanding of sauna, ice bath, breathwork, or mindfulness practices

Nice-to-Haves

• Experience in wellness or experience-based industry marketing
• Previous startup experience
• Proficiency with additional design software (Adobe Creative Suite, etc.)
• Experience with CRM systems and customer journey mapping
• Background in community building or event marketing
• Already an Othership community member
• Unlimited Othership membership
• Unlimited Guest passes on standby

Benefits

Career development working alongside founders at a successful and growing company as well as Marketing Manager

Engaging in charitable and community causes that make a positive impact

Personal development opportunities and training with world-class facilitators

Friends and family discounts to share the Othership experience

Retail and product discounts

Access to partner services that complement your wellness journey

Exciting team events and activities that foster connections and camaraderie

How to Apply

We love people that are excited about our mission. Please fill out the short survey below so we can get to know you more. You will then be prompted to complete a short 4 question video survey so we can dig in a little deeper.

Complete the application form below to get started. Don’t forget to fill out the VideoResponse link at the end

Application deadline: Friday, April 25th at 11:59 pm Eastern.