Sr Analyst, Base Mgmt

Rogers Communications, Inc.; Toronto; On-site; CAD 90,000 - 130,000; Full time

Benefits offered by this job

Health & well-being benefits

Donation matching

Paid time off for volunteering

Wealth Accumulation including Pension&

Employee stock options

Generous employee discounts

Leadership development, Mentorship, &

Job summary

Rogers Communications, Inc. in Toronto seeks a Sr Analyst, Base Mgmt to lead Revenue Growth & Program Analytics initiatives and shape customer lifecycle strategies. You will analyze revenue performance, develop business cases, and monitor KPIs to drive growth and optimize offers.

You will partner with Marketing, Product, Finance, and Technology to align data-driven insights with strategic decisions. The role emphasizes translating complex data into executive-level recommendations, forecasting,

Qualifications

• Bachelor's degree in a related discipline.
• 5+ years of experience in business analytics, revenue management, marketing analytics, commercial strategy, or related fields.
• Advanced proficiency in SQL and data analysis tools.
• Strong experience using Excel, Power BI, Tableau, or similar BI platforms.
• Demonstrated ability to interpret large datasets and generate actionable business insights.
• Excellent communication and presentation skills.
• Strong project management and stakeholder management capabilities.

Responsibilities

• Analyze customer, product, and revenue performance to identify growth opportunities within the existing subscriber base.
• Develop business cases and recommendations for revenue-generating initiatives, including pricing changes, upsell and cross-sell programs, and customer segmentation strategies.
• Monitor and report on KPIs related to revenue, subscriber growth, customer value, and program effectiveness.
• Conduct post-launch analysis to measure initiative performance and identify optimization opportunities.
• Support the design and execution of base management strategies focused on customer acquisition, migration, retention, and loyalty.
• Partner with marketing teams to develop targeted campaigns that increase customer engagement and revenue.
• Analyze customer behavior and usage patterns to uncover actionable insights and improve offer effectiveness.
• Develop segmentation frameworks to better target offers and improve customer outcomes.
• Translate complex data into meaningful insights and executive-level recommendations.
• Prepare presentations, dashboards, and reports for leadership stakeholders.
• Conduct forecasting, scenario modeling, and revenue impact analyses to support strategic planning.
• Evaluate competitive market trends and customer needs to identify growth opportunities.
• Work closely with Marketing, Product, Finance, Commercial, Technology, and Customer Experience teams.
• Support initiative prioritization and roadmap development through data-driven recommendations.
• Influence decision-making through strong analytical rigor and storytelling.

Skills

SQL

Data analysis

Excel

Power BI

Tableau

Analytical thinking

Communication skills

Project management

Education

Bachelor's degree in Business, Finance, Economics, Statistics, Mathematics, Data Analytics, Engineering, or related field

Tools

Python

R

Snowflake

Databricks

Cloud analytics platforms

Job description

Sr Analyst, Base Mgmt

Our company was built on the dream of a pioneering entrepreneur, and that spirit continues to empower our work with businesses across Canada today. The Rogers Business team helps organizations of all sizes adapt, scale, and win with network services and other innovative technology solutions that are reliable, secure, and scalable. These solutions are built to allow businesses to operate more efficiently, reduce costs and improve productivity and collaboration. We are looking for team members who have a passion for delivering industry-leading value to customers and businesses in the communities where we live and work, so come build a rewarding career at Rogers and be a driving force behind our success story!

Revenue Growth & Program Analytics

• Analyze customer, product, and revenue performance to identify growth opportunities within the existing subscriber base.
• Develop business cases and recommendations for revenue-generating initiatives, including pricing changes, upsell and cross-sell programs, and customer segmentation strategies.
• Monitor and report on key performance indicators (KPIs) related to revenue, subscriber growth, customer value, and program effectiveness.
• Conduct post-launch analysis to measure initiative performance and identify optimization opportunities.

Customer Lifecycle Management

• Support the design and execution of base management strategies focused on customer acquisition, migration, retention, and loyalty.
• Partner with marketing teams to develop targeted campaigns that increase customer engagement and revenue.
• Analyze customer behavior and usage patterns to uncover actionable insights and improve offer effectiveness.
• Develop segmentation frameworks to better target offers and improve customer outcomes.

Strategic Insights & Decision Support

• Translate complex data into meaningful insights and executive-level recommendations.
• Prepare presentations, dashboards, and reports for leadership stakeholders.
• Conduct forecasting, scenario modeling, and revenue impact analyses to support strategic planning.
• Evaluate competitive market trends and customer needs to identify growth opportunities.

Cross-Functional Collaboration

• Work closely with Marketing, Product, Finance, Commercial, Technology, and Customer Experience teams.
• Support initiative prioritization and roadmap development through data-driven recommendations.
• Influence decision-making through strong analytical rigor and storytelling.

Qualifications

Required

• Bachelor's degree in Business, Finance, Economics, Statistics, Mathematics, Data Analytics, Engineering, or a related discipline.
• 5+ years of experience in business analytics, revenue management, marketing analytics, commercial strategy, or related fields.
• Advanced proficiency in SQL and data analysis tools.
• Strong experience using Excel, Power BI, Tableau, or similar business intelligence platforms.
• Demonstrated ability to interpret large datasets and generate actionable business insights.
• Excellent communication and presentation skills.
• Strong project management and stakeholder management capabilities.

Preferred

• Experience within telecommunications, wireless, wireline, subscription, SaaS, or customer-based businesses.
• Knowledge of customer lifecycle management, CRM, retention, pricing, or revenue optimization strategies.
• Experience with statistical analysis, forecasting, and predictive modeling.
• Familiarity with Python, R, Snowflake, Databricks, or cloud-based analytics platforms.

To protect our people, brand and assets, a pre-employment background check will be conducted. As part of our selection process, all candidates must clear a criminal background check. Additionally, a credit check and drivers abstract may be required depending on the role.

Schedule: Full time
Shift: No Selection
Length of Contract: Not Applicable (Regular Position)
Work Location: 333 Bloor Street East (200), Toronto, ON
Travel Requirements: No Selection
Background Check(s) Required: Canadian Criminal Record Check and Driver's Abstract

To support career growth, collaboration, and high-performing teams, all Corporate Employees are expected to work onsite. We believe that in-person connection strengthens our culture and drives industry-leading performance.

At Rogers, we believe the key to a strong business, is a diverse workforce where equity and inclusion are core to making everyone feel like they belong. We do this by embracing our diversity, celebrating our different perspectives, and working towards creating environments that empower our people to bring their whole selves to work. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential by removing any barriers for equal participation. We work with our candidates who are experiencing a disability throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Recruitment Process FAQ .

Location: Toronto, ON, CA

Being a Rogers team member comes with some great perks & benefits including:

• Health & well-being benefits
• Donation matching
• Paid time off for volunteering
• Wealth Accumulation including: Pension plan & Employee stock options
• Generous employee discounts
• Leadership development, Mentorship, and Coaching programs

*available for full-time and part-time permanent employees, some restrictions apply