Sr Analyst, Base Mgmt

Rogers Communications; Toronto; On-site; CAD 90,000 - 150,000; Full time

Job summary

Rogers Communications is seeking a data-driven analytics leader for the Rogers Business unit to drive Revenue Growth & Program Analytics. You will analyze revenue performance, develop business cases, and monitor KPIs to optimize initiatives across subscriber bases.

The role emphasizes cross-functional collaboration with Marketing, Product, Finance, Commercial, Technology, and Customer Experience, with on-site work in Toronto.

Qualifications

• Bachelor's degree required in business, finance, economics, statistics, mathematics, data analytics, engineering, or related field.
• 5+ years of experience in business analytics, revenue management, marketing analytics, commercial strategy, or related areas.
• Advanced proficiency in SQL and data analysis tools.
• Strong experience with Excel, Power BI, Tableau or similar BI platforms.
• Ability to interpret large datasets and generate actionable business insights.
• Excellent communication and presentation skills.
• Strong project and stakeholder management capabilities.

Responsibilities

• Analyze customer, product, and revenue performance to identify growth opportunities within the existing subscriber base.
• Develop business cases and recommendations for revenue-generating initiatives, including pricing changes and upsell/cross-sell programs.
• Monitor KPIs related to revenue, subscriber growth, customer value, and program effectiveness.
• Conduct post-launch analyses to measure initiative performance and identify optimization opportunities.
• Support base management strategies for acquisition, migration, retention, and loyalty.
• Partner with marketing to develop campaigns that increase engagement and revenue.
• Translate data into executive-level insights and recommendations.

Skills

SQL proficiency

Data analysis

Communication

Project management

Stakeholder management

Education

Bachelor's degree in Business, Finance, Economics, Statistics, Mathematics, Data Analytics, Engineering, or related discipline

Tools

Excel

Power BI

Tableau

Python

R

Snowflake

Databricks

Job description

Our company was built on the dream of a pioneering entrepreneur, and that spirit continues to empower our work with businesses across Canada today. The Rogers Business team helps organizations of all sizes adapt, scale, and win with network services and other innovative technology solutions that are reliable, secure, and scalable. These solutions are built to allow businesses to operate more efficiently, reduce costs and improve productivity and collaboration. We are looking for team members who have a passion for delivering industry-leading value to customers and businesses in the communities where we live and work, so come build a rewarding career at Rogers and be a driving force behind our success story!

Revenue Growth & Program Analytics

• Analyze customer, product, and revenue performance to identify growth opportunities within the existing subscriber base.
• Develop business cases and recommendations for revenue-generating initiatives, including pricing changes, upsell and cross-sell programs, and customer segmentation strategies.
• Monitor and report on key performance indicators (KPIs) related to revenue, subscriber growth, customer value, and program effectiveness.
• Conduct post-launch analysis to measure initiative performance and identify optimization opportunities.

Customer Lifecycle Management

• Support the design and execution of base management strategies focused on customer acquisition, migration, retention, and loyalty.
• Partner with marketing teams to develop targeted campaigns that increase customer engagement and revenue.
• Analyze customer behavior and usage patterns to uncover actionable insights and improve offer effectiveness.
• Develop segmentation frameworks to better target offers and improve customer outcomes.

Strategic Insights & Decision Support

• Translate complex data into meaningful insights and executive-level recommendations.
• Prepare presentations, dashboards, and reports for leadership stakeholders.
• Conduct forecasting, scenario modeling, and revenue impact analyses to support strategic planning.
• Evaluate competitive market trends and customer needs to identify growth opportunities.

Cross-Functional Collaboration

• Work closely with Marketing, Product, Finance, Commercial, Technology, and Customer Experience teams.
• Support initiative prioritization and roadmap development through data-driven recommendations.
• Influence decision-making through strong analytical rigor and storytelling.

Qualifications

Required

• Bachelor's degree in Business, Finance, Economics, Statistics, Mathematics, Data Analytics, Engineering, or a related discipline.
• 5+ years of experience in business analytics, revenue management, marketing analytics, commercial strategy, or related fields.
• Advanced proficiency in SQL and data analysis tools.
• Strong experience using Excel, Power BI, Tableau, or similar business intelligence platforms.
• Demonstrated ability to interpret large datasets and generate actionable business insights.
• Excellent communication and presentation skills.
• Strong project management and stakeholder management capabilities.

Preferred

• Experience within telecommunications, wireless, wireline, subscription, SaaS, or customer-based businesses.
• Knowledge of customer lifecycle management, CRM, retention, pricing, or revenue optimization strategies.
• Experience with statistical analysis, forecasting, and predictive modeling.
• Familiarity with Python, R, Snowflake, Databricks, or cloud-based analytics platforms.

To protect our people, brand and assets, a pre-employment background check will be conducted. As part of our selection process, all candidates must clear a criminal background check. Additionally, a credit check and drivers abstract may be required depending on the role.

To support career growth, collaboration, and high-performing teams, all Corporate Employees are expected to work onsite. We believe that in-person connection strengthens our culture and drives industry-leading performance.

Schedule Full time

Shift No Selection

Length of Contract Not Applicable (Regular Position)

Work Location 333 Bloor Street East (200), Toronto, ON

Travel Requirements No Selection

Background Check(s) Required Canadian Criminal Record Check and Driver's Abstract

Requisition ID 339361

Posting Notes Rogers Business