Sports Content Manager & AI-Driven SEO Writer

Content Creators; Toronto; Hybrid; CAD 65,000 - 95,000; Full time

Benefits offered by this job

Flexible work location

Learning and development opportunities

Work with global brands

Job summary

Better Collective is seeking a Content Manager/Writer (Sportsbooks & Prediction Markets) to craft data-driven articles and reviews, updating content with AI tools and SEO. You’ll collaborate across sportsbook brands to grow audience reach and deliver high-quality content.

The role emphasizes evergreen content, on-page updates, and insightful coverage of promos and products for a global audience.

Qualifications

• 2 to 5+ years of professional journalism or digital content creation related to sportsbooks and prediction markets.
• Ability to use AI tools to create clear written insights and streamline content.
• Experience in content management, on-page updates, and editing.

Responsibilities

• Research, analyze, and report on prediction market platforms and U.S. sportsbooks.
• Write 1,000-5,000-word evergreen articles incorporating data, insights, and real-user experiences.
• Update existing articles and pages across all brands.
• Cover and edit content using AI tools to optimize keywords and workflows.

Skills

Journalism

Content writing

SEO

Editing

AI tools

Tools

Surfer SEO

Job description

Better Collective is seeking a Content Manager/Writer (Sportsbooks & Prediction Markets) to craft data-driven articles and reviews, updating content with AI tools and SEO. You’ll collaborate across sportsbook brands to grow audience reach and deliver high-quality content.

The role emphasizes evergreen content, on-page updates, and insightful coverage of promos and products for a global audience.