Content Manager/Writer (Sportsbooks & Prediction Markets)

Better Collective; Toronto; Hybrid; CAD 50,000 - 75,000; Full time

Benefits offered by this job

Global team across multiple countries

Ownership and trust in your work

Flexible working location

Learning and development opportunities

Products used by millions of sports-fn

Job summary

Better Collective is seeking a Content Manager/Writer (Sportsbooks & Prediction Markets) to craft data-driven articles, reviews, and updated content. You will collaborate across brands to enhance content quality and search visibility.

Ideal candidates have 2–5+ years in journalism or digital content, strong sportsbook knowledge, and comfort using AI tools to streamline workflows and produce insider insights.

Qualifications

• 2 to 5+ years of professional journalism or digital content creation related to sportsbooks and prediction markets.
• Expert-level subject matter knowledge on sportsbooks and prediction markets to provide unique insights.
• Ability to use AI tools to create clear written insights and streamline content.
• Ability to showcase real-life experience and direct user feedback with promos and products.
• Experience in content management, on-page updates, and editing.
• Implementation of SEO best practices to grow audience reach.

Responsibilities

• Research, analyze, and report on prediction market platforms and U.S. sportsbooks.
• Write 1,000-5,000-word evergreen articles incorporating data, insights, and real-life user experience.
• Update existing articles and pages across all brands.
• Cover, write, and edit content using AI tools for keywords and workflows.

Skills

Content management

SEO best practices

Editing

Research & analysis

AI tools usage

Tools

Surfer SEO

Job description

About Better Collective

At Better Collective, we build sports media and technology products for fans around the world.

Better Collective is a global digital sports media group on a mission to excite sports fans and build communities worldwide. We operate at the intersection of sports, media, technology, betting, and prediction markets.

With brands like FUTBIN, HLTV, Action Network, Playmaker HQ, VegasInsider, Bolavip, FutbolSites, and more, we engage 450+ million monthly users worldwide.

We combine the scale of a corporation with the speed and mindset of a startup.

Our teams work across multiple markets and disciplines, with a strong focus on innovation, collaboration, and building products and experiences that sports fans genuinely enjoy.

About The Role

We're looking for a Content Manager/Writer (Sportsbooks & Prediction Markets) to join Better Collective and help us write data-driven articles, platform reviews, and updated content using AI tools and SEO best practices to grow audience reach. You will collaborate with teams across all sportsbooks and prediction markets and contribute to content, editing, and SEO across all the brands.

What you'll be doing

• Research, analyze, and report on prediction market platforms and U.S. sportsbooks.
• Write 1,000-5,000-word evergreen articles incorporating E-E-A-T, proprietary data, expert insights, and real-life user experience on promos/products.
• Update existing articles and pages on site across all brands.
• Cover, write, and edit content using AI tools for keywords, editing, and streamlining content workflows.

What we’re looking for

• 2 to 5+ years of professional journalism or digital content creation related to sportsbooks and prediction markets.
• Expert-level subject matter knowledge on sportsbooks and prediction markets to provide unique insights.
• Ability to use AI tools to create clear written insights and streamline content.
• Ability to showcase real-life experience and direct user feedback with promos and products.
• Experience in content management, on-page updates, and editing.
• Implementation of SEO best practices to grow audience reach.

Nice To Have

• Experience with Surfer SEO.

What we offer

• The opportunity to work with talented colleagues across multiple countries and cultures
• A high level of ownership and trust in your work
• Flexibility in how and where you work (depending on location and team setup)
• Learning and development opportunities as you grow your career
• The chance to work with products and brands used by millions of sports fans worldwide