Data-Driven Content Lead: Sportsbooks & Prediction Markets

Better Collective; Toronto; Hybrid; CAD 50,000 - 75,000; Full time

Benefits offered by this job

Global team across multiple countries

Ownership and trust in your work

Flexible working location

Learning and development opportunities

Products used by millions of sports-fn

Job summary

Better Collective is seeking a Content Manager/Writer (Sportsbooks & Prediction Markets) to craft data-driven articles, reviews, and updated content. You will collaborate across brands to enhance content quality and search visibility.

Ideal candidates have 2–5+ years in journalism or digital content, strong sportsbook knowledge, and comfort using AI tools to streamline workflows and produce insider insights.

Qualifications

• 2 to 5+ years of professional journalism or digital content creation related to sportsbooks and prediction markets.
• Expert-level subject matter knowledge on sportsbooks and prediction markets to provide unique insights.
• Ability to use AI tools to create clear written insights and streamline content.
• Ability to showcase real-life experience and direct user feedback with promos and products.
• Experience in content management, on-page updates, and editing.
• Implementation of SEO best practices to grow audience reach.

Responsibilities

• Research, analyze, and report on prediction market platforms and U.S. sportsbooks.
• Write 1,000-5,000-word evergreen articles incorporating data, insights, and real-life user experience.
• Update existing articles and pages across all brands.
• Cover, write, and edit content using AI tools for keywords and workflows.

Skills

Content management

SEO best practices

Editing

Research & analysis

AI tools usage

Tools

Surfer SEO

Job description

Better Collective is seeking a Content Manager/Writer (Sportsbooks & Prediction Markets) to craft data-driven articles, reviews, and updated content. You will collaborate across brands to enhance content quality and search visibility.

Ideal candidates have 2–5+ years in journalism or digital content, strong sportsbook knowledge, and comfort using AI tools to streamline workflows and produce insider insights.