Social Producer / Content Lead

Pound & Grain; Canada; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading sports marketing agency in Canada is seeking a Social Media Manager to lead a team and drive real-time content creation for a prominent sportsbook brand. The perfect candidate has over 5 years of social media experience and at least 2 years in a management role, thrives in a fast-paced environment, and loves connecting sports with pop culture. Responsibilities include making quick editorial decisions and utilizing AI tools to enhance content quality and efficiency. Flexibility around game schedules is necessary.

Qualifications

• 5+ years of experience in social media management for sports or entertainment brands.
• Minimum 2 years managing a team in a fast-paced environment.
• Experience in real-time content production during live events.

Responsibilities

• Lead a team of content creators.
• Manage UGC partnerships across major social platforms.
• Make real-time editorial decisions during live games.

Skills

Team management

Content creation

Social media strategy

AI tools usage

Live sports coverage

Tools

AI-assisted workflows

Content management systems

Job description

We're building a newsroom-style social operation for a major sportsbook brand — hundreds of posts a month, live posting every night, real-time calls during games and a team of creators who need someone steady at the wheel when things move fast.

That someone is you.

The gig:

You’ll lead a team of content creators and manage influencer/UGC partnerships across X, Instagram, TikTok and Facebook. You own the daily standup, the content calendar, real-time editorial decisions, quarterly original productions and the reporting that proves it’s all working. You report directly to the P&G account lead.

What makes this different:

This isn’t a "schedule posts and check analytics" role. You’re making editorial calls while games are still being played. You’re approving content in minutes, not days. You’re running a machine that produces volume and quality — and you’re using AI tools like Claude, Gemini and generative video/audio platforms to do it at a pace that wouldn’t be possible otherwise. You’ll build prompt libraries, run AI‑assisted workflows and train your creators to use these tools every single shift.

Who you are:

You love sports. Not "I watch the Super Bowl" love — you know the storylines, have the opinions and understand why a moment matters before anyone has to explain it. But you’re also fluent in pop culture, music, nostalgia and internet humor because this brand lives at the intersection of all of it. You’re the person who can connect a 90s upset, a meme from last week and a deep‑cut song in the same content calendar and have it all make sense.

What you bring:

5+ years running social for a sports, entertainment or lifestyle brand. At least 2 of those managing a team in a high‑volume, real‑time environment. You’ve covered live sports where the content cycle moves in minutes. You’ve been through the chaos and you stayed calm. You’re not here to learn — you’re here to apply everything you’ve already learned at a pace most people can’t sustain.

Hours:

Monday–Friday, roughly 10am–7pm EST with flexibility around big game nights. Weekend oversight during peak periods. Heavier involvement during tentpole moments (March Madness, NFL playoffs, etc.).