Content Creator

Salt Digital Recruitment; Toronto; On-site; CAD 45,000 - 65,000; Full time

Job summary

Salt Digital Recruitment partners with a forward-thinking Toronto-based company blending technology, creativity, and the creator economy to launch an AI-driven storytelling product. The Content Creator will translate strategy into compelling content across platforms and own organic marketing efforts.

You will collaborate with designers and marketers, push formats, experiment with AI tools, and help scale brand voice while delivering polished, on-brand content in a fast-paced environment.

Qualifications

• 3–5 years of content creation experience with a strong portfolio.
• Excellent writing and storytelling abilities.
• Growth mindset with a willingness to experiment with formats and platforms.
• Attention to detail and on-brand content.
• Collaborative team player in a fast-paced environment.
• Bonus: experience with AI-driven content tools, CMS, or analytics.

Responsibilities

• Create a mix of content formats including videos, posts, and campaigns.
• Support campaigns with content aligned to goals and timelines.
• Leverage AI and automation to streamline production.
• Research trends and analyze audience behavior for ideas.
• Collaborate with designers, marketers, and teams to align with brand objectives.

Skills

Content creation

Storytelling

Writing

Collaboration

Growth mindset

Tools

AI content tools

CMS platforms

Job description

We are partnering with a forward-thinking company operating at the intersection of technology, creativity, and the creator economy. They're gearing up to launch an innovative AI product that's set to redefine how creators and brands connect with audiences through digital storytelling. They are looking for a Content Creator who thrives on bringing ideas to life, someone who can turn strategy into scroll-stopping content that captivates audiences, fuels engagement, and elevates a brand's voice. This is a hands-on, creative role where you'll play a pivotal part in shaping the company's organic marketing efforts, working closely with a passionate team of marketers and designers to bring their story to life across platforms.

Responsibilities

• Create Impactful Content: Develop a mix of content formats, videos, social posts, creator campaigns, and written copy, all consistent with the brand's tone, identity, and message.
• Support Campaigns: Collaborate with marketing to execute organic campaigns that drive awareness and engagement, producing content aligned with campaign goals and timelines.
• Use AI & Automation Tools: Leverage your knowledge of AI and automation workflows to streamline content creation, boost efficiency, and experiment with new ways to create compelling digital assets.
• Research & Analyze: Stay on top of industry and platform trends, monitor competitors, and analyze audience behavior to inspire fresh content ideas and continuous improvement.
• Collaborate Across Teams: Partner with designers, marketers, and other teams to ensure content supports wider marketingor brand objectives.

Requirements

• 3-5 years of experience in content creation with a strong creative portfolio showcasing your range and style.
• Excellent writing and storytelling skills with the ability to turn complex concepts into clear, engaging content.
• A growth mindset, eager to experiment with new formats, platforms, and emerging technologies.
• Strong attention to detail, ensuring every piece of content is polished and on-brand.
• A collaborative team player who thrives in a fast-paced, creative environment.
• Bonus: Familiarity with AI-driven content tools, CMS platforms, or social analytics tools is a plus.