Sponsorship Fleet Manager

BYD Australia & New Zealand; Town of Mulgrave; On-site; AUD 120,000 - 180,000; Full time

Job summary

BYD Australia & New Zealand in Mulgrave is seeking a Partner Fleet Manager to drive business outcomes with key partners, strengthen the BYD brand presence, and deliver measurable ROI through sponsorship programs and fleet opportunities.

You will lead business development, manage stakeholder relationships, coordinate marketing activations, and report on performance against KPIs. A background in partnerships or automotive is preferred.

Qualifications

• Bachelor's degree in Business, Sports Management, Communications or Commerce.
• 5 years’ experience in partnership optimisation, sales/fleet partnership, business development, in automotive.
• Demonstrated success in generating measurable business outcomes from sales sponsorships or partnerships.

Responsibilities

• Build and maintain relationships with senior executives, operational management, commercial partners, and other relevant stakeholders.
• Generate new revenue opportunities through sponsorship referrals, acquisition, and activation.
• Achieve quarterly lead generation and sales targets.
• Develop annual partner sales and engagement strategies aligned with brand and business objectives.
• Assess opportunities against ROI and brand alignment criteria.
• Prepare strategic recommendations for senior leadership.
• Report on progress against business outcomes.

Skills

Stakeholder management

Negotiation

Relationship building

Business development

Sales partnerships

Education

Bachelor's degree in Business, Sports Management, Communications or Commerce

Job description

BYD is a high-tech company devoted to technological innovations for a better life. BYD is dedicated to providing zero-emission energy solutions.

As a leading battery-electric zero-emission vehicle (ZEV) manufacturer, BYD has created a broad range of battery-electric, hybrid-electric, and internal combustion (IC) passenger vehicles. Developing electric vehicles that are intelligent and connected, BYD is inaugurating a new age of automotive innovation featuring a sleek design and an innovative user experience.

About the Role

Based in our Mulgrave office, the BYD Partner Fleet Manager is responsible for driving business outcomes for BYD amongst our key partners. The role focuses on building a strong connection, strengthening the BYD brand presence, and delivering measurable commercial outcomes with key sports and non sports related partnership programs. The role plays a vital role in maximizing leads/sales/ROI. The person in this role will become an embedded and trusted partner who can quickly establish strong relationships and leverage every sales opportunity.

Key Responsibilities

1) Business Development

• Build and maintain strong relationships with senior executives, operational management, commercial partners, and other relevant stakeholders.
• Generate new revenue opportunities through sponsorship referrals, acquisition, and activation.
• Achieve quarterly lead generation and sales targets.

2) Relationship Management

• Manage partner relationships on the ground, establishing BYD as a trusted and valued fleet partner.
• Develop strong relationships with existing and prospective partners to identify fleet sales opportunities.
• Ensure contractual obligations and sponsorship benefits are delivered effectively.
• Conduct regular business reviews with partners to assess performance and identify opportunities for further fleet sales growth.
• Develop annual partner sales and engagement strategies aligned with brand and business objectives.
• Assess opportunities against ROI and brand alignment criteria.
• Prepare strategic recommendations for senior leadership.
• Report on progress against business outcomes.

4) Marketing & Activation

• Help coordinate activation plans across marketing, sales, PR, digital, and dealer networks.
• Support product launches and experiential marketing initiatives.
• Ensure brand consistency across all partner activities.

5) Stakeholder Management

• Represent BYD at partner events, sponsorship activations and networking opportunities to promote the brand, engage potential fleet customers and generate qualified sales leads.
• Collaborate with internal teams and BYD dealer groups to convert partnership opportunities into fleet sales.
• Liaise with external agencies, event organisers and commercial partners to support successful partnership activities.
• Develop activation budgets and forecast revenue and expenditure.
• Monitor campaign performance against agreed KPIs.
• Produce ROI and effectiveness reports.

7) Reporting & Analysis

• Prepare executive reports and presentations.
• Recommend improvements based on data and market insights

Key Performance Indicators (KPIs)

• Partner leads, sales and conversion
• Brand awareness improvements
• Event activation success
• Budget adherence

Required Qualifications

Education

• Bachelor's degree in Business, Sports Management, Communications or Commerce.

Experience

• 5 years’ experience in partnership optimisation, sales/fleet partnership, business development, in automotive.
• Demonstrated success in generating measurable business outcomes from sales sponsorships or partnerships.
• Strong stakeholder management, negotiation and relationship-building capability.
• Experience working with automotive OEMs, dealer networks or similarly complex commercial environments is highly regarded.

BYD Australia is under rapid expansion with plenty more opportunities to arise. If you are ready to make the most of everything you’ve learned so far, be challenged, work together with industry leaders, and be a part of a supportive and vibrant team, then BYD is ready for yo