Specialist, Marketing - Digital

Travel Manitoba; Winnipeg; On-site; CAD 55,000 - 75,000; Full time

Job summary

Travel Manitoba in Winnipeg is seeking a Digital Marketing Coordinator to drive online campaigns, coordinating cross‑functional teams and optimizing performance across paid and owned channels. You will translate strategic goals into executable campaigns, monitor budgets, collaborate with partners and agencies, and deliver reporting insights to leadership.

This role requires strong analytics, copywriting, and familiarity with tools like Google Analytics 4, Adobe Creative Cloud, and Environics

Qualifications

• Post-secondary education in advertising, communications, marketing or related field.
• Experience coordinating digital marketing campaigns involving multiple stakeholders, agencies, partners, vendors, or contributors.
• Experience coordinating workflow, providing functional direction, or leading project activities within a team environment.
• Experience working with agencies, vendors, external partners, or service providers to support campaign planning and delivery.
• Working knowledge of web-based technologies, architecture, and infrastructure.
• Experience with Google Analytics 4 and/or other analytic packages; experience with digital media measurement tools.
• Strong organization skills, attention to detail, and ability to coordinate multiple projects and priorities.
• Experience using Adobe Creative Cloud applications such as Photoshop, InDesign; familiarity with HTML5 ad creation is an asset.

Responsibilities

• Plans, coordinates, implements, and optimizes digital advertising campaigns across multiple platforms under strategic direction.
• Translates campaign objectives into requirements, deliverables, timelines, and execution plans.
• Monitors campaign expenditures, budgets, variances, and provides recommendations.
• Coordinates workflow and provides functional direction for digital marketing projects.
• Guides the Coordinator, Marketing - Digital in priorities, workflow, and deliverables.
• Acts as primary contact for digital agencies and partners, coordinating requirements and timelines.
• Leads planning and optimization of HuntFish digital campaigns with stakeholders and partners.
• Measures and reports on campaign performance; creates tracking codes (UTM).
• Maintains ongoing PPC campaigns and conducts keyword research; uses SEO tools.

Skills

Digital marketing

Campaign management

Advertising

Analytics

Communication

Project coordination

Adobe Creative Cloud

Google Analytics 4

Education

Post-secondary education in advertising, communications, marketing

Tools

Environics Analytics

Adobe Creative Cloud

Google Analytics 4

HTML5 ad creation

Job description

Application Deadline: Friday, November 6.

About Travel Manitoba

Travel Manitoba is a Crown Corporation responsible for stimulating innovative, sustainable tourism growth in Manitoba's $2.4 billion tourism industry. In partnership with the tourism industry, Travel Manitoba is responsible for tourism marketing, visitor information services, research and public information. We are seeking a highly motivated individual to join our team.

Position Summary

This position supports the organization’s digital marketing strategy by planning, coordinating, implementing, monitoring, and optimizing digital marketing campaigns under the strategic direction of the Director, Marketing.

The role provides day-to-day coordination of digital marketing activities, including coordinating workflow, priorities, and campaign execution within the digital marketing function, and is responsible for translating approved campaign objectives into digital campaign requirements, deliverables, timelines, and execution plans for Travel Manitoba's in-house, partner, and publisher campaigns across digital channels.

Duties and Responsibilities

• Plans, coordinates, implements, and optimizes digital advertising campaigns across a variety of digital advertising platforms under the strategic direction of the Director, Marketing, ensuring activities are delivered within approved budgets, timelines, and campaign requirements.
• Translates approved campaign objectives and strategic direction into digital campaign requirements, deliverables, timelines, and execution plans.
• Monitors assigned campaign expenditures and identifies potential budget variances, ensuring campaigns are delivered within approved budgets and bringing forward concerns or recommendations as appropriate.
• Provides day-to-day workflow coordination and functional direction for digital marketing projects, including identifying priorities, assigning and coordinating work activities, clarifying requirements, reviewing completed work, and supporting campaign implementation activities.
• Provides day-to-day guidance and support to the Coordinator, Marketing - Digital, including communicating priorities, coordinating workflow, reviewing deliverables, and supporting the successful execution of digital marketing campaigns.
• Acts as the primary day-to-day contact for assigned digital agencies and external partners, coordinating campaign requirements, deliverables, timelines, materials, and performance discussions.
• Leads the digital execution of partnership campaigns, including coordinating requirements, timelines, deliverables, performance monitoring, reporting, and stakeholder communication.
• Leads the planning, coordination, delivery, and optimization of HuntFish digital marketing campaigns in collaboration with internal stakeholders and external partners.
• Monitors campaign progress, identifies risks, or delays, and provides recommendations to support successful campaign delivery.
• Provides regular campaign updates, performance insights, and recommendations to leadership and stakeholders, as required.
• Coordinates the development of advertising materials for digital marketing campaigns, including search ads, social ads, native ads, video ads, and display ads.
• Coordinates and delivers digital advertising commitments associated with partnership campaigns, including monitoring, reporting, and stakeholder communication.
• Coordinates and delivers web placement and website advertising commitments associated with partnership campaigns, including monitoring, reporting, and stakeholder communication.
• Measures and monitors digital advertising performance and provides recommendations and approved campaign optimizations to support campaign objectives.
• Creates tracking codes (UTM), measures, and monitors digital advertising results; track and amalgamate results for specific campaigns and partnership opportunities.
• Maintains ongoing PPC campaigns including ongoing campaign keyword research; use of SEO tools like SEMRush.
• Writes and edits copy for Travel Manitoba website and landing pages.
• Works with internal stakeholders to develop audience segments and targeting strategies using tools such as Environics Analytics.
• Monitors for trends in digital ads space.
• Performs other related duties as assigned to support the success of the Marketing team function and broader organizational goals.
• Contributes to new initiatives, strategic projects, and emerging priorities that reflect the evolving scope of digital marketing.

Qualifications

• Post-secondary education in advertising, communications, marketing, or a related field, or an equivalent combination of education, training, and experience.
• Related experience in digital marketing, campaign management, advertising, communications, or a related field.
• Experience coordinating digital marketing campaigns involving multiple stakeholders, agencies, partners, vendors, or contributors.
• Experience coordinating workflow, providing functional direction, or leading project activities within a team environment.
• Experience working with agencies, vendors, external partners, or service providers to support campaign planning and delivery.
• Working knowledge of web-based technologies, architecture, and infrastructure.
• Experience with Google Analytics 4 and/or other analytic packages; experience with digital media measurement tools.
• Strong organization skills, attention to detail, and ability to coordinate multiple projects and priorities.
• Experience using Adobe Creative Cloud applications such as Photoshop, InDesign; familiarity with HTML5 ad creation is an asset.
• Ability to independently manage workload, prioritize competing demands, and complete projects within established timelines.
• Ability to function efficiently both independently and as a member of a team.
• Strong communication and relationship-building skills.
• Experience using Microsoft 365 applications.
• Bilingualism (English/French) an asset.

Knowledge, Skills and Abilities

• Experience planning, implementing, and optimizing digital advertising campaigns using paid digital advertising platforms such as Google Ad, Microsoft Ads, Facebook Ads Manager, TikTok Ads Manager, LinkedIn Ads Manager, Pinterest Ads Manager, or similar platforms.

Conditions of Employment

• Must be legally entitled to work in Canada.

Travel Manitoba is committed to creating and maintaining a skilled, diverse, and inclusive workplace. Candidates are encouraged to self-identify as a member of one or more employment-equity designated groups in their application. We invite applicants from Indigenous, Black, and racialized communities, women, persons with disabilities, and members of 2SLGBTQIA+ communities. We also welcome applications from non-Canadians who are eligible to work in Canada.

Travel Manitoba provides workplace accommodation for employees with temporary/permanent disabilities. Accessible accommodation throughout the selection process is available upon request.