Digital Marketing Campaign Lead

Travel Manitoba; Winnipeg; On-site; CAD 55,000 - 75,000; Full time

Job summary

Travel Manitoba in Winnipeg is seeking a Digital Marketing Coordinator to drive online campaigns, coordinating cross‑functional teams and optimizing performance across paid and owned channels. You will translate strategic goals into executable campaigns, monitor budgets, collaborate with partners and agencies, and deliver reporting insights to leadership.

This role requires strong analytics, copywriting, and familiarity with tools like Google Analytics 4, Adobe Creative Cloud, and Environics

Qualifications

• Post-secondary education in advertising, communications, marketing or related field.
• Experience coordinating digital marketing campaigns involving multiple stakeholders, agencies, partners, vendors, or contributors.
• Experience coordinating workflow, providing functional direction, or leading project activities within a team environment.
• Experience working with agencies, vendors, external partners, or service providers to support campaign planning and delivery.
• Working knowledge of web-based technologies, architecture, and infrastructure.
• Experience with Google Analytics 4 and/or other analytic packages; experience with digital media measurement tools.
• Strong organization skills, attention to detail, and ability to coordinate multiple projects and priorities.
• Experience using Adobe Creative Cloud applications such as Photoshop, InDesign; familiarity with HTML5 ad creation is an asset.

Responsibilities

• Plans, coordinates, implements, and optimizes digital advertising campaigns across multiple platforms under strategic direction.
• Translates campaign objectives into requirements, deliverables, timelines, and execution plans.
• Monitors campaign expenditures, budgets, variances, and provides recommendations.
• Coordinates workflow and provides functional direction for digital marketing projects.
• Guides the Coordinator, Marketing - Digital in priorities, workflow, and deliverables.
• Acts as primary contact for digital agencies and partners, coordinating requirements and timelines.
• Leads planning and optimization of HuntFish digital campaigns with stakeholders and partners.
• Measures and reports on campaign performance; creates tracking codes (UTM).
• Maintains ongoing PPC campaigns and conducts keyword research; uses SEO tools.

Skills

Digital marketing

Campaign management

Advertising

Analytics

Communication

Project coordination

Adobe Creative Cloud

Google Analytics 4

Education

Post-secondary education in advertising, communications, marketing

Tools

Environics Analytics

Adobe Creative Cloud

Google Analytics 4

HTML5 ad creation

Job description

Travel Manitoba in Winnipeg is seeking a Digital Marketing Coordinator to drive online campaigns, coordinating cross‑functional teams and optimizing performance across paid and owned channels. You will translate strategic goals into executable campaigns, monitor budgets, collaborate with partners and agencies, and deliver reporting insights to leadership.

This role requires strong analytics, copywriting, and familiarity with tools like Google Analytics 4, Adobe Creative Cloud, and Environics