Job details

University-of-Manitob; Winnipeg; On-site; CAD 40,000 - 56,000; Full time

Benefits offered by this job

In-person position

Job summary

UM Careers is seeking a Marketing Coordinator, Research & Innovation to lead content creation, digital storytelling, and design for Lab2Market and related initiatives. The role requires managing digital content across platforms, developing campaigns, and coordinating events at the University of Manitoba campus.

The ideal candidate will have a marketing/communications background, 2+ years of relevant experience, strong editing skills, and proficiency with CMS, design tools, and analytics.

Qualifications

• Degree or Diploma in Marketing and Communications or related discipline is required.
• Two years of directly related experience in marketing, communications, or digital media.
• An equivalent combination of education and experience may be considered.

Responsibilities

• Plan, shoot, and edit engaging video content for social media and events.
• Write scripts and develop storyboards for short-form video and digital campaigns.
• Build narratives around program participants, success stories, and research journeys.
• Design polished PowerPoint presentations for training, stakeholder meetings, and events.
• Update and maintain website content and intranet sites.

Skills

Content creation

Social media management

Video editing

WordPress/Webflow/Squarespace

Excel

PowerPoint

Storytelling

AI literacy

Content calendar

CRM tools

Vendor management

Editing/writing

Team collaboration

Adaptability

Education

Marketing/Communications degree or diploma

2 years related experience

Tools

WordPress

Webflow

Squarespace

Canva

Adobe Creative Suite

Excel

Premiere Pro/Final Cut

Airtable

Notion

Slack

Trello

Job description

Marketing Coordinator, Research & Innovation - AA2 (AESES)

Marketing Coordinator, Research & Innovation - AA2 (AESES)

Position number: 36814

Date posted: October 29, 2026

Job details

Marketing Coordinator, Research & Innovation - AA2 (AESES)

Regular Continuing Full-Time (Grant Funded)

Full-time: Yes

Permanent: Yes

Work schedule: 35 Hours/week (Monday to Friday, 8:30 am to 4:30 pm)

Salary: $28.83 to $40.63 per hour ($52,470.60 to $73,946.60 per annum)

Expected Start Date December 7, 2026

840 hours worked

For more information please contact: Allison Stephen, Director, VP (Research and International Office - [e-mail]

Qualifications

MINIMUM FORMAL EDUCATION/TRAINING:

• A Degree or Diploma in Marketing and Communications or a related discipline is required.


• Two years of directly related experience in a marketing, communications, or digital media role required.


• An equivalent combination of education and experience may be considered.

EXPERIENCE:

• Experience managing website content (e.g., WordPress, Webflow, or Squarespace) is required.


• Knowledge of Canva, Adobe Creative Suite, or other design tools is required.


• Proficiency in Microsoft Excel (data management, charts, formulas, reports) is required.


• Experience in planning and coordinating a variety of events is required.


• Proven experience managing and growing content platforms, including blogs, YouTube channels, and multiple social media handles (e.g., Instagram, LinkedIn, TikTok, X/Twitter, Facebook) is required.


• Experience updating web content and using content management systems platforms is an asset (e.g., WordPress, Webflow, Drupal, SharePoint).


• Demonstrated experience in developing and executing marketing and communication strategies is required.


• Experience managing budgets and working with vendors is required.


• Previous experience working with startups, research institutions, or innovation programs is considered an asset.

SKILLS AND ABILITIES:

• Demonstrated ability to create engaging, audience-focused content across formats (written, video, short-form, visual, etc.) is required.


• Strong understanding of social media trends, platform algorithms, and audience engagement strategies is required.


• AI Literacy & Prompt Engineering: Demonstrated proficiency in using generative AI tools is required (e.g., ChatGPT, Microsoft Copilot, or similar platforms), including the ability to craft effective prompts, refine AI-generated outputs, and apply AI strategically to enhance marketing content creation, campaign development, research, and productivity. Strong understanding of how to critically evaluate AI-generated content for accuracy, brand alignment, and quality is required.


• Ability to maintain and optimize a content calendar, ensuring consistent, timely, and strategic content delivery is required.


• Strong proficiency in PowerPoint and slide design for professional presentations is required.


• Proficiency in video shooting/editing (e.g., Adobe Premiere Pro, Final Cut Pro, or equivalent) is required.


• Excellent writing, editing, and storytelling skills with a strong sense of brand voice and tone is required.


• Strong organization, attention to detail, and ability to manage multiple priorities required.


• Ability to work independently and with limited supervision, as well as collaboratively in a team environment is required.


• Flexibility and adaptability to thrive in a fast-paced and changing environment is required.


• Must be comfortable learning new technologies and working across multiple platforms.


• Familiarity with CRM and project tools (Airtable, Notion, Slack, Trello, etc.) is an asset.


• Knowledge of accessibility standards for digital content is an asset.


• An understanding of general office procedures is required.


• A high degree of tact, diplomacy, and professionalism is required in daily contacts with senior University personnel, Faculty members, UM staff, industry partners, and external agencies.


• Satisfactory work record, including satisfactory attendance and punctuality, is required.

OTHER JOB RELATED QUALIFICATIONS:

• This is an in-person position, with the ability to work 1 day/week from home.

Key responsibilities

Content Creation & Storytelling

• Plan, shoot, and edit engaging video content (interviews, reels, promo clips) for social media and events


• Write scripts and develop storyboards for short-form video and digital campaigns


• Build narratives around program participants, success stories, and research journeys


• Design polished, high-impact PowerPoint presentations for training, stakeholder meetings, and events


• Update and maintain the Lab2Market and VPRIO website and Intranet sites

Marketing & Digital Design

• Develop and manage digital content for LinkedIn, Instagram, and X


• Design branded marketing materials, including reports, newsletters, social assets, and one-pagers


• Maintain and update website content, ensuring content is current, relevant, and engaging


• Ensure visual and messaging consistency across all touchpoints and platforms


• Track and analyze campaign performance, making recommendations based on data insights

Program & Administrative Support

• Assist in the planning and promotion of in-person and virtual events (both Lab2Market and the Office of the Vice-President (Research and International), including event logistics, venue selection and booking, audiovisual requirements, catering arrangements, and setup


• Collaborate with program managers to support recruitment and engagement activities


• Maintain and organize marketing files


• Use MS Excel for data management, reporting, and marketing performance tracking


• Work with vendors, contractors, and partners to support communications initiatives


• Other duties as assigned

Additional information

Reporting to the Program Manager, the Marketing Coordinator leads content creation, digital storytelling, and design efforts. This is an ideal role for a marketer with a talent for visual communication, a knack for compelling messaging, and a strong eye for aesthetics and usability across web, video, slide decks, and social media. The Marketing Coordinator will play a key role in developing and executing marketing and communications strategies, and planning and coordinating events to enhance the profile and reach of the Lab2Market program. This position will be responsible for creating awareness for Lab2Market's various services, programs, and events to a variety of stakeholders, embodying an entrepreneurial mindset in a lean and skilled team environment where wearing multiple hats is common. This position will also support the marketing and event initiatives of the Offices of Partnerships, Knowledge Mobilization, and Innovation (PKMI) and Vice-President (Research and International) (VPRIO). This is an in-person position located at the Fort Garry campus (SmartPark).

The University of Manitoba is committed to the principles of equity, diversity & inclusion and to promoting opportunities in hiring, promotion and tenure (where applicable) for systemically marginalized groups who have been excluded from full participation at the University and the larger community including Indigenous Peoples, women, racialized persons, persons with disabilities and those who identify as 2SLGBTQIA+ (Two Spirit, lesbian, gay, bisexual, trans, questioning, intersex, asexual and other diverse sexual identities).

If you require accommodation supports during the recruitment process, please contact [e-mail] or 204-474-7195. Please note this contact information is for accommodation reasons only.

Application materials, including letters of reference, will be handled in accordance with the protection of privacy provisions of \"The Freedom of Information and Protection of Privacy Act\" (Manitoba). Please note that curriculum vitae will be provided to participating members of the search process.