Specialist, Deployment

McDonald's Canada; Toronto; On-site; CAD 40,000 - 70,000; Full time

Job summary

An established industry player is seeking a dynamic RFM and CRM Coordinator to join their innovative Technology team in Toronto. In this exciting role, you will implement marketing campaigns, manage POS processes, and collaborate with cross-functional teams to ensure successful deployment of key programming across Canada. Your analytical problem-solving skills and strong organizational abilities will be essential in a fast-paced environment. If you are passionate about technology and thrive in a collaborative setting, this opportunity offers a chance to make a significant impact.

Qualifications

• Experience in restaurant menu item maintenance is preferred.
• Strong PC skills and quick learner of new technology.

Responsibilities

• Implement marketing campaigns using CRM tools and RFM.
• Manage POS processes from menu item creation to product launch.
• Schedule and deploy digital campaigns and update the website.

Skills

Microsoft Office

Analytical Problem-Solving

Interpersonal Skills

Bilingual (English and French)

Education

Post-secondary education

Tools

CRM tools

POS systems

Job description

Company Description:

At McDonald's, we are committed to being the best, and that starts with finding the best people. We have built a team of extraordinary people from around the world. We are problem solvers, risk takers, innovators, and thought leaders who take our work seriously but have fun doing it. We challenge ourselves to get smarter and sharper every day, value personal and professional growth, and believe in rewarding and celebrating our successes.

The Opportunity

The RFM and CRM coordinator will be responsible for deploying all menu key programming for restaurant POS systems across Canada and campaigns within the Digital CRM Program. You will contribute to a fast-paced, high-priority team within the Canada Technology function to support innovative and business-as-usual activities. You will partner with key cross-functional team members from Marketing, Operations, Supply Chain, Insights, Technology, and agency teams to ensure the right campaigns are deployed on the right platforms.

The position is located in the Toronto office, working in the Technology team (flexible if the person is in another province).

Duties

1. Implement marketing campaigns using tools managed by the Restaurant Technology Operations team (CRM tools and RFM).
2. Manage POS processes from menu item creation to product launch, including developing POS key standards, manager’s guides, and menu item numbers.
3. Communicate issues with stakeholders and provide status updates as needed.
4. Act as third-level support for menu item, description, tax, or image setup issues across platforms.
5. Schedule and deploy digital campaigns such as segmentation, offers, bonus campaigns, and lifecycle journeys using McDonald’s campaign management platforms.
6. Update the Canada McDonald’s website with new product releases to ensure compliance with Canadian nutritional regulations.
7. Handle routine activities and administrative tasks for CRM and RFM operations, including mailbox management, compliance, image creation, and file processing.
8. Receive briefs from Digital Program or Marketing teams for campaign execution.
9. Learn new platform functionalities and update operational procedures accordingly.

Qualifications

• Post-secondary education preferred, or experience in restaurant menu item maintenance (RFM).
• Strong PC skills, proficiency with Microsoft Office, and quick learner of new technology.
• Knowledge of database functionality and forms is advantageous.
• Logical and analytical problem-solving approach.
• Ability to work independently in a dynamic, fast-paced environment with minimal supervision.
• Excellent organizational skills and attention to detail.
• Strong interpersonal, communication, and teamwork skills.
• Bilingual in English and French preferred.
• Experience in high-paced retail or quick-service restaurant industry is a plus.

Additional Information:

McDonald’s Canada and Owner/Operators are committed to a diverse and inclusive workplace. Accommodations are available during the application process upon request.