Social Strategist

Omnicom Media; Toronto; On-site; CAD 55,000 - 65,000; Full time

Benefits offered by this job

Hybrid work model

Professional development

Global network of agencies

Employee resource groups

Job summary

Omnicom Media, Creo agency, seeks a Social Strategist to lead organic social, community management and social listening for client accounts. Translate brand objectives into actionable social strategies and oversee day-to-day delivery with creative, production and media partners to deliver culturally relevant content.

In this client-facing role, you’ll guide initiatives, analyze insights, manage timelines and engagement growth while maintaining brand safety and quality.

Qualifications

• Diploma or degree in marketing, communications, advertising, business or a related field, or equivalent professional experience.
• 4+ years of experience across organic social strategy, community management, social listening, content strategy and/or client account management, ideally within an agency or similarly fast-paced environment.

Responsibilities

• Own day-to-day relationships across assigned clients, building trusted partnerships and developing a strong understanding of their businesses, audiences, brand priorities and social objectives.
• Develop and implement organic social strategies aligned with client business, brand and audience objectives.
• Use social listening tools, platform signals, community conversations and desk research to identify emerging trends and audience behaviours.
• Help establish and oversee community management strategies, including engagement frameworks and escalation protocols.
• Partner with creative, design, production and creator teams to develop platform-native content strategies and briefs.
• Define meaningful organic social and community KPIs and develop reporting that explains what happened and what to do next.

Skills

Social strategy

Community management

Social listening

Content strategy

Client management

Reporting insights

Cross-functional collaboration

Platform knowledge

Stakeholder communication

Culture awareness

Education

Marketing/Communications degree

Job description

Job Description

Creo is looking for a

Agency

Omnicom Media

Job Function

Production

Job Subfunction

Content Production

Job Description

Creo is looking for a Social Strategist to help lead organic social, community management, social listening and day‑to‑day client account management across our growing social practice. In this role, you will act as a key strategic and client‑facing lead, helping brands build stronger, more relevant relationships with their audiences through organic social. You will translate business and brand objectives into actionable social strategies, use social listening and community insights to identify cultural and audience opportunities, and work closely with creative, content, influencer and media teams to bring those opportunities to life. You will oversee the day‑to‑day health and delivery of assigned client accounts, ensuring work is strategically strong, culturally relevant, responsive and delivered seamlessly. Success in this role will be measured by the quality of our social strategy and execution, strength of client relationships, community growth and engagement, actionable insights generated through social listening, and overall delivery excellence.

About Creo

Creo, a division of Omnicom Media, brings together social, creator, content and cultural intelligence capabilities to help brands participate meaningfully in the conversations and communities shaping culture. Our social practice combines strategy, organic content, community management, social listening and creator expertise to help brands understand their audiences, identify opportunities and show up with relevance across social platforms.

About The Role

As a Social Strategist, you will be responsible for the day‑to‑day strategic and account leadership of assigned organic social clients. You will develop social strategies and content recommendations, oversee community management programs, translate social listening and platform signals into actionable insights, and partner with creative teams to develop relevant, platform‑native content. You will also serve as a key client contact, managing priorities, timelines, deliverables and expectations while identifying opportunities to strengthen and grow client relationships. This role sits at the intersection of strategy, culture, community, content and client leadership and requires someone equally comfortable interpreting social conversations, presenting recommendations to clients and guiding teams through execution.

Key Areas of Ownership

• Organic Social Strategy
• Community Management & Engagement
• Social Listening & Cultural Intelligence
• Content Strategy & Editorial Planning
• Client & Account Management
• Reporting, Insights & Optimization
• Cross‑Functional Collaboration

Responsibilities

• Client & Account Management: Own day‑to‑day relationships across assigned clients, building trusted partnerships and developing a strong understanding of their businesses, audiences, brand priorities and social objectives. Lead status meetings, manage priorities and expectations, and ensure consistent delivery against scope and timelines.
• Organic Social Strategy: Develop and implement organic social strategies aligned with client business, brand and audience objectives. Translate broader marketing strategies into clear platform, content, community and engagement approaches.
• Social Listening & Cultural Intelligence: Use social listening tools, platform signals, community conversations and desk research to identify emerging trends, audience behaviours, sentiment shifts and cultural opportunities. Translate findings into clear, actionable recommendations for clients and creative teams.
• Community Management: Help establish and oversee community management strategies, including engagement frameworks, moderation guidelines, escalation protocols and proactive engagement opportunities. Identify recurring themes, questions and audience behaviours that can inform future content and strategy.
• Content Strategy & Planning: Partner with creative, design, production and creator teams to develop platform‑native content strategies, editorial calendars and agile content opportunities. Write clear briefs grounded in audience insight, platform behaviour and cultural relevance.
• Real‑Time & Agile Social: Identify opportunities for brands to participate in relevant conversations, trends and cultural moments while balancing speed, brand safety and strategic relevance.
• Measurement & Optimization: Define meaningful organic social and community KPIs and develop reporting that goes beyond performance metrics to explain what happened, why it happened and what the brand should do next. Turn performance and community insights into ongoing optimization recommendations.
• Cross‑Functional Collaboration: Work closely with creative, influencer, media, analytics, account and strategy teams across Creo and Omnicom to deliver integrated solutions and ensure social thinking is embedded throughout the broader client ecosystem.
• Platform & Industry Expertise: Maintain a strong understanding of evolving social platforms, formats, algorithms, audience behaviours and cultural trends, bringing proactive recommendations and new opportunities to clients and internal teams.
• Growth & Innovation: Identify opportunities to expand client relationships and evolve Creo's organic social, community management and social listening capabilities. Contribute to new business opportunities, strategic presentations and development of best practices.

WE WANT TO KNOW YOU IF YOU HAVE

• Education: Diploma or degree in marketing, communications, advertising, business or a related field, or equivalent professional experience.
• Experience: 4+ years of experience across organic social strategy, community management, social listening, content strategy and/or client account management, ideally within an agency or similarly fast‑paced environment.

You Should Bring

• Strong working knowledge of major social platforms including Instagram, TikTok, Facebook, Reddit, Pinterest, YouTube, LinkedIn, X and emerging platforms.
• Demonstrated experience developing organic social and content strategies.
• Experience managing day‑to‑day client relationships and presenting strategic recommendations.
• Experience with community management, including proactive engagement, moderation, escalation and brand response frameworks.
• Experience using social listening and research to uncover audience, cultural, category and competitive insights.
• Ability to translate social and cultural signals into actionable content opportunities and creative briefs.
• Strong understanding of organic social measurement, including engagement, reach, audience growth, sentiment, community health and content performance.
• Ability to interpret data and turn reporting into clear insights and recommendations.
• Strong understanding of internet culture, platform behaviours, emerging trends and how brands can participate authentically.
• Experience working collaboratively with creative, production, influencer, media and analytics teams.
• Excellent organization and project management skills, with the ability to manage multiple clients and priorities simultaneously.
• Strong presentation, storytelling and communication skills.
• Sound judgement and experience managing brand reputation, sensitive community conversations and escalation scenarios.
• Curiosity and an active interest in culture, communities, creators and the evolving social landscape.
• Experience with social listening, publishing and community management platforms is strongly preferred.
• Bilingual English/French is an asset, but not required.

This is an active vacancy. We are currently hiring for this role and reviewing applications on an ongoing basis.

Expected Salary

$55,000 - $65,000

Skills

Omnicom Media is providing the compensation range that the company is willing to pay for this position based on the successful applicant’s education, experience, knowledge, skills and abilities. In addition, Omnicom Media provides rewarding offerings such as:

Generouspaidtimeoffwithaminimumof37paiddaysoffincludingvacationand monthlywellnessdays.Wealsohavefour-daylongweekends,half-daysummerFridays,andmeeting-freeFridayafternoonsyear-round.

Aflexiblehybridworkmodelthatworksforyou.

Afocusonpersonaldevelopmentwithformaltrainingopportunities,includingmentalhealthtrainingandinclusioneducationforeveryone.

Achancetobepartofandgrowwithinaglobalnetworkofagencies.

The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

Omnicomisanequalopportunityemployer,committedtoprovidingequalemploymentopportunitiestoallemployeesandapplicantswithoutregardtorace,colour,ethnicity,gender,age,religion,creed,nationalorigin,sexualorientation,genderidentity,maritalstatus,citizenship,geneticinformation,disability,oranyotherbasisprohibitedbyapplicablefederal,provincial,ormunicipallaw.Ifyourequireanaccommodationinanyaspectoftheselectionprocess,[e-mail].

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.