Account Director, Platform Strategy

Weber Shandwick; Toronto; On-site; CAD 95,000 - 130,000; Full time

Benefits offered by this job

Leadership opportunity

Exposure to high-profile accounts

Collaborative culture

Professional development

Competitive compensation

Job summary

Weber Shandwick in Toronto is seeking a Director of Social + Influencer Strategy to shape campaigns from concept to activation. You’ll own integration of social and influencer tactics, select creators, and guide content across channels, balancing brand voice with performance metrics.

You'll lead a team, engage with senior clients, and translate business goals into measurable social strategies. This senior role requires extensive agency experience and a strategic mindset.

Qualifications

• 8+ years of agency experience in social media strategy or influencer marketing.
• Proven track record across brands and sectors.
• Deep knowledge of platforms and influencer ecosystems.
• Strong analytical skills to interpret data and optimize.
• Excellent written and verbal communication; present complex strategies simply.
• Experience leading a team is an asset.
• Experience in B2B and LinkedIn influencer space is a bonus.

Responsibilities

• Develop integrated social and influencer strategies for diverse clients.
• Lead creator selection, platform strategy, and content approaches.
• Oversee end-to-end campaign execution and reporting.
• Manage influencer relationships and contracts.
• Direct content strategy across owned channels.
• Build and maintain influencer databases and relationships.

Skills

Social media strategy

Influencer marketing

Campaign management

Data analysis

Executive storytelling

Client advisory

Team leadership

Negotiation skills

Job description

Do you live culture? Are you embedded in travel, retail, lifestyle, technology, fashion and beauty, food, or internet communities?

We’re seeking an experienced Director of Social + Influencer Strategy. Your authenticity will shape every decision—from campaign concepts to influencer selection, priority social channels to copy. At the intersection of creative, strategy, storytelling, and production, your lifestyle IS your qualification.

This is a subject-matter expert role combining strategic planning, hands-on campaign management, and thought leadership across our agency. You’ll partner with account leadership to build integrated strategies that drive measurable results and advance our capabilities in the social and influencer space.

KEY RESPONSIBILITIES:

• Develop integrated social and influencer strategies for diverse clients across multiple sectors, translating business objectives into data-driven recommendations
• Conduct competitive and audience insights analysis to inform creator selection, platform strategy, and content approaches
• Build strategic frameworks for paid vs. earned influencer activation, balancing reach, engagement, and authenticity
• Lead quarterly strategy reviews and optimize tactics based on performance data and emerging trends

Execution & Campaign Management

• Oversee end-to-end campaign execution, from creator briefing and content development through performance reporting and optimization
• Manage influencer relationships, vetting, contracting, and ongoing partnership optimization
• Direct content strategy across owned social channels, ensuring brand consistency and audience resonance
• Build and maintain media and influencer databases; nurture key relationships for future opportunities

Client & Stakeholder Management

• Serve as primary strategic advisor to account teams and clients on social and influencer opportunities
• Present insights, recommendations, and campaign results to senior stakeholders; articulate business impact and ROI
• Translate client briefs into strategic recommendations and creative briefs for execution teams
• Identify proactive and expansion opportunities within existing accounts

Subject Matter Expertise

• Stay current on social media trends, platform updates, influencer landscape shifts, and best practices
• Share knowledge across the agency through workshops, internal training, and thought leadership
• Contribute to new business pitches, case studies, and award submissions
• Build proprietary tools, methodologies, or frameworks that strengthen our social and influencer capabilities

KEY QUALIFICATIONS

• 8+ years of agency experience in social media strategy, influencer marketing, or integrated communications, preferably within an agency environment
• Proven track record developing and executing successful influencer and social campaigns for major brands across multiple categories
• Deep knowledge of social platforms (Instagram, TikTok, YouTube, LinkedIn, etc.) and influencer ecosystem dynamics
• Strong analytical skills—ability to interpret data, identify trends, and recommend optimization
• Excellent written and verbal communication; ability to present complex strategies simply
• Project management skills; experience managing multiple clients/campaigns simultaneously
• Experience building and managing relationships with creators (including strong negotiation skills), media, clients, agencies and other partners
• Strategic thinking with ability to balance creative vision and measurable results
• Familiarity with a broad set of social media and influencer analytics tools
• Detail-oriented, multi-tasker with excellent time-management skills
• Experience leading a team is an asset
• Bonus: you have experience in the B2B and LinkedIn influencer space

WHAT WE OFFER

• Leadership opportunity in a growing practice
• Exposure to high-profile, diverse accounts across multiple sectors
• Collaborative, creative culture with access to integrated capabilities
• Professional development and thought leadership opportunities
• Competitive compensation and benefits package

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

Salary Range: $95,000 – $130,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.