Account Manager, SEO

Omnicom Media; Toronto; Hybrid; CAD 70,000 - 80,000; Full time

Benefits offered by this job

Paid time off

Hybrid work

Training opportunities

Global network of agencies

Employee groups

Job summary

Omnicom Media Canada is seeking an energetic SEO Manager to lead our Fortune 1000 client roster by developing and implementing SEO campaigns, improving organic visibility, and coordinating with marketing, web development, and content teams.

You'll manage senior analysts, translate business goals into SEO plans, and develop client dashboards to show qualitative and quantitative trends while collaborating with paid search to integrate SEO into broader media strategies.

Qualifications

• Substantial experience in SEO or digital marketing.
• Understanding of SEO platforms (e.g. BrightEdge, Conductor, Searchmetrics, Moz, Screaming Frog) and analytics tools.
• Ability to communicate with clients and explain technical concepts to non-technical roles.
• Solid grasp of how search engines work and core SEO/SEM tenets.
• Proficient in Microsoft Outlook, Excel, PowerPoint, and Word.
• KINESSO does not require candidates to have a college degree.

Responsibilities

• Manage senior analysts and help analysts grow into the next level of their career.
• Translate clients’ business goals and marketing objectives into successful search engine optimization strategies.
• Plan site structure and website content strategy.
• Develop ongoing client dashboards and reports that yield qualitative and quantitative trends.
• Collaborate with paid search to feed SEO findings into broader online and offline media strategy.
• Ability to be the main point of content for your brands in regard to SEO strategy.
• Develop POVs on the various SEO/Search tools, news, and trends relevant to the client portfolio and share these within the larger SEO team.
• Work with creative and development teams to ensure proper implementation of SEO recommendations.

Skills

SEO

Client communication

Analytics

Tools

BrightEdge

Conductor

Searchmetrics

Moz

Screaming Frog

Google Analytics

Adobe Analytics

Webtrends

Job description

Agency

Omnicom Media

Job Function

Media

Job Subfunction

Performance Media

Job Description

Position Summary

We are seeking an energetic, proactive, and analytically minded person to join our search engine optimization (SEO) team. The SEO manager is responsible for helping clients improve organic visibility wherever search results are presented (e.g., Google, Bing, YouTube, App Store). This role develops, implements, and manages SEO campaigns for our Fortune 1000 client roster. The job includes a great deal of client contact and cross-team collaboration between teams such as marketing, web development, web design, content production, mobile, social media, and public relations.

Responsibilities

• Manage senior analysts and help analysts grow into the next level of their career.
• Translate clients’ business goals and marketing objectives into successful search engine optimization strategies.
• Plan site structure and website content strategy.
• Develop ongoing client dashboards and reports that yield qualitative and quantitative trends.
• Collaborate with paid search to feed SEO findings into broader online and offline media strategy.
• Ability to be the main point of content for your brands in regard to SEO strategy.
• Develop POVs on the various SEO/Search tools, news, and trends relevant to the client portfolio and share these within the larger SEO team.
• Work with creative and development teams to ensure proper implementation of SEO recommendations.

Required Skills & Experience

• Substantial experience in SEO or digital marketing.
• Understanding of the strengths of SEO platforms (e.g. BrightEdge, Conductor, Searchmetrics, Moz, Screaming Frog) and when to consult web analytics tools (e.g. Google Analytics, Adobe Analytics, Webtrends) instead.
• Ability to effectively communicate with clients, particularly in the area of explaining technical concepts to those in non-technical roles.
• Solid grasp of how search engines work as well as core SEO and SEM tenets.
• Strong grasp of Microsoft Outlook, Excel, PowerPoint, and Word.
• KINESSO does not require candidates to have a college degree.

Desired Skills & Experience

• Specific technical web experience, such as expertise in HTML, JavaScript, and CSS, is preferred.
• Basic knowledge of website design and development.
• Ability to manage and prioritize multiple projects and tasks simultaneously.
• Experience training/managing team member a plus.
• Ability to manage projects independently.

Why Join Omnicom Media Canada

At Omnicom Media Canada, careers are designed for growth. We’ve purposefully crafted a transformative talent experience built with accountability in action - focused on community, impact, and opportunity.

Community - We build a culture where our people show up for each other, grow together, and win together.

Impact - Your work creates real outcomes — for clients, for the business, and for the industry.

Opportunity - We give you the runway, resources, and support to keep rising — on your terms and at your pace.

This is an active vacancy. We are currently hiring for this role and reviewing applications on an ongoing basis.

Expected Salary: $70,000 - $80,000

Skills

Omnicom Media is providing the compensation range that the company is willing to pay for this position based on the successful applicant’s education, experience, knowledge, skills and abilities. In addition, Omnicom Media provides rewarding offerings such as:

• Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
• A flexible hybrid work model that works for you.
• A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
• A chance to be part of and grow within a global network of agencies.
• The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Life on the Spectrum, Pan-Asian Network, and Rainbow Lounge.

Salary range $70,000 -$80,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

Salary range $70,000 -$80,000