Social Media Strategist - Content & Analytics (Hybrid)

Canadian Tire Corporation, Limited; Toronto; Hybrid; CAD 53,000 - 88,000; Full time

Benefits offered by this job

Comprehensive benefits and retirement

Performance incentives

Continuing Education Programs

Career growth opportunities and store/

Product discounts

Broadband

Job summary

Canadian Tire Corporation, Limited in Toronto is seeking a Social Media Consultant to drive content and performance analysis across CTR and HBC channels. You will collaborate with internal teams and external partners to execute a dynamic content calendar, including influencer interactions and live posts.

The role supports the Assistant Manager in optimizing content, community engagement, and partnerships, with 2–4 years in social media and a marketing/PR background.

Qualifications

• Bachelor's or Master's degree in marketing, communications, public relations or equivalent training.
• 2-4 years work experience in Social Media.
• Strong attention to detail with the ability to track relevant metrics and identify insights.
• Ability to interpret analytics and digital engagement metrics to find opportunities.
• Customer-focused with excellent written and verbal communication.

Responsibilities

• Create engaging content and manage social channels for CTR and HBC.
• Analyze performance and provide data-driven recommendations.
• Collaborate with internal teams and external agencies to execute the content calendar.
• Monitor comments and engage with user-generated content.
• Attend shoots or events and produce real-time social content as needed.
• Support influencer partnerships and community initiatives.

Skills

Content creation

Analytics

Communication skills

Independent work

Cross-functional collaboration

Education

Bachelor's or Master's degree in marketing, communications, public relations or equivalent training

Tools

Sprout Social

LinkTree

Canva

CapCut

Job description

Canadian Tire Corporation, Limited in Toronto is seeking a Social Media Consultant to drive content and performance analysis across CTR and HBC channels. You will collaborate with internal teams and external partners to execute a dynamic content calendar, including influencer interactions and live posts.

The role supports the Assistant Manager in optimizing content, community engagement, and partnerships, with 2–4 years in social media and a marketing/PR background.