Social Media Strategy Lead

The Home Depot; Toronto; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading home improvement retailer in Canada is seeking a Manager, Social Media, to develop and implement social media strategies that drive growth. You will lead a team, oversee budgeting and program optimization, and work closely with marketing to create effective campaigns. The ideal candidate will have extensive experience in social media management, excellent analytical skills, and a strong understanding of retail dynamics. This role is office-based and offers the opportunity to contribute to innovative digital strategies.

Qualifications

• 3-5 years of relevant work experience in social media management.
• Minimum five years experience leading a team in Digital Media.
• Demonstrated ability to influence and build relationships with stakeholders.

Responsibilities

• Develop and implement social media strategy for growth targets.
• Manage budgeting, optimization, and competitive research for campaigns.
• Lead testing plans for social media programs and analyze results.

Skills

Social media thought leader

Expert knowledge of social media platforms

Analytics expertise

Excellent presentation skills

Retail industry experience

Education

University/College degree in a related area

Tools

Social listening tools

Job description

A leading home improvement retailer in Canada is seeking a Manager, Social Media, to develop and implement social media strategies that drive growth. You will lead a team, oversee budgeting and program optimization, and work closely with marketing to create effective campaigns. The ideal candidate will have extensive experience in social media management, excellent analytical skills, and a strong understanding of retail dynamics. This role is office-based and offers the opportunity to contribute to innovative digital strategies.