Social Media Consultant

Canadian Tire Corporation, Ltd.; Toronto; Hybrid; CAD 53,000 - 88,000; Full time

Benefits offered by this job

Comprehensive benefits and retirement

Performance incentives

Continuing Education programs

Employee product discounts

Hybrid work environment

Job summary

Canadian Tire Corporation, Limited is seeking a Social Media Consultant to join our growing team in Toronto. You will support the Assistant Manager in executing organic content plans, coordinate with internal teams and agencies, and help manage day-to-day calendars for CTR and HBC channels.

You’ll create content, assist with community management, and analyze performance to inform strategy. Some afterhours work and occasional photoshoots are required.

Qualifications

• Bachelor's or Master’s degree in marketing, communications, public relations or equivalent training.
• 2-4 years work experience in Social Media.
• Strong attention to detail with the ability to track relevant metrics and identify insights.
• Ability to interpret analytics and digital customer engagement metrics.

Responsibilities

• Support the Social Media Assistant Manager in executing strategic plans for organic content on CTR and HBC channels.
• Collaborate with internal teams and agencies to build and execute the day-to-day content calendar.
• Assist in community management including monitoring comments and engagement with user-generated content.
• Create and adapt content for social channels, including reactive opportunities and partnerships.
• Attend photoshoots or events to produce real-time social content (some afterhours/weekend work).
• Lead performance analysis and reporting to shape strategy and channel development.

Skills

Social Media

Analytics

Content creation

Communication

Education

Bachelor's/Master's degree in Marketing/Communications/PR

Tools

Sprout Social

LinkTree

Canva

CapCut

Job description

What You’ll Do:We are seeking a highly motivated and skilled Social Media Consultant to join our growing team. As a Social Media Consultant, you will play a vital role in creating engaging content, analyzing performance, and supporting various internal teams. You will have the opportunity to interact with influencers, and other key stakeholders, supporting the execution of social media for Canadian Tire and HBC.If you are passionate about Social Media, enjoy working collaboratively with diverse teams in a fast-paced environment, we would love to hear from you! Join us as a Social Media Consultant and help shape our brand's online presence.Support the Social Media Assistant Manager in executing strategic plans for organic social content on both CTR and HBC social channels, collaborating with internal teams and agencies to build and execute the day-to-day content calendar (briefing, content review, production, publishing).Support the Assistant Manager in ensuring smooth workflow and communication across the team and with internal/external agencies.Support with community management as needed, including monitoring comments and tags, engaging with user-generated content, and sharing relevant content.Assist in the creation and adaptation of content for social channels, including reactive opportunities and planning content for partnerships, promotions, and community impact initiatives.You will occasionally have to attend photoshoots or events and create real-time, agile social content, using tools like Canva, (some afterhours/weekend work is required – less than 10% of time)Collaborate cross-functionally with key partners (e.g., sports partnerships, community impact teams, PR, Merchandising, Brand, Customer Service).Lead performance analysis and reporting, helping to shape strategy, channel development, and organic content based on data-driven insights.What You Bring:Bachelor's or Master’s degree in marketing, communications, public relations or equivalent training2-4 years work experience in Social MediaStrong attention to detail with the ability to track relevant metrics and identify insightsAbility to interpret analytics and digital customer engagement metrics to find opportunitiesCustomer-focused individual, with exceptional written and oral communication skillsCan work independently with the ability to work with tight deadlines and adapt to changeAbility to collaborate with cross-functional teams from across the organization (PR, Merchandising, Brand, Customer Service, Community/Impact teams)Familiar with community management/social moderationKnowledge of Social Media platforms and back-end executionContent creation & best practices by platformExperience with social media management programs (e.g. Sprout Social, LinkTree)Experience with creative tools (e.g. Canva, CapCut)Experience boosting posts/paid social media execution is an assetLocation : Toronto, Ontario (Hybrid: In-office 4 days a week)We’re always looking for great talent! In addition to competitive pay, we offer:Comprehensive benefits and retirement programsPerformance incentives, Continuing Education ProgramsOther perks to support your well-beingCareer growth opportunities and product discountsBroadband Salary Range: $53,000 – $88,000.Our typical hiring range is between $53,000 and $70,000. Salary decisions are also dependent on other factors such as your experience, industry benchmarks, internal equity and other role-specific requirements. For critical roles, the compensation offering will be reviewed to ensure alignment with market rate and conditions and the unique value you bring to the role.#LI-AK1This posting represents an existing vacancy within our organization.We may use artificial intelligence tools as part of our recruitment process to assist in the initial screening of resumes. All hiring decisions, including candidate evaluation, selection, and disposition, are made by human recruiters.About UsCanadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, over 1,600 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.Our Commitment to Diversity, Inclusion and BelongingWe are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.AccommodationsWe stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.