Social Media Consultant

FGL Sports; Toronto; Hybrid; CAD 53,000 - 88,000; Full time

Benefits offered by this job

Comprehensive benefits and retirement

Performance incentives

Continuing Education Programs

Product discounts

Job summary

Canadian Tire Corporation, Limited is seeking a proactive Social Media Consultant to drive engaging content and analyze performance across CTR and HBC channels. You will collaborate with diverse teams, agencies, and partners to execute content calendars and campaigns that strengthen our online presence.

Ideal candidates bring a marketing or communications degree and 2–4 years of social media experience, with strong writing, analytics, and platform knowledge.

Qualifications

• Bachelor's or Master's degree in marketing, communications, public relations or equivalent training.
• 2–4 years of work experience in Social Media.
• Strong attention to detail with ability to track metrics and derive insights.
• Ability to interpret analytics and digital engagement metrics to identify opportunities.

Responsibilities

• Support execution of organic social content on CTR and HBC channels across internal teams and agencies.
• Assist in maintaining day-to-day content calendar (briefing, review, production, publishing).
• Support workflow and communication across team and with agencies.
• Assist with community management including monitoring comments and user-generated content.
• Create content for social channels, including reactive opportunities and campaigns for partnerships.
• Occasionally attend photoshoots or events to produce real-time content (less than 10% off-hours).
• Collaborate cross-functionally with partners (PR, Merchandising, Brand, Customer Service).
• Lead performance analysis and reporting to shape strategy and channel development.

Skills

Analytical thinking

Written communication

Cross-functional collaboration

Independent work

Attention to detail

Content adaptation

Social media literacy

Community moderation

Platform knowledge

Paid social familiarity

Education

Bachelor's or Master's in marketing/communications/public relations

Tools

Sprout Social

LinkTree

Canva

CapCut

Job description

What You'll Do:

We are seeking a highly motivated and skilled Social Media Consultant to join our growing team. As a Social Media Consultant, you will play a vital role in creating engaging content, analyzing performance, and supporting various internal teams. You will have the opportunity to interact with influencers, and other key stakeholders, supporting the execution of social media for Canadian Tire and HBC.

If you are passionate about Social Media, enjoy working collaboratively with diverse teams in a fast-paced environment, we would love to hear from you! Join us as a Social Media Consultant and help shape our brand's online presence.

• Support the Social Media Assistant Manager in executing strategic plans for organic social content on both CTR and HBC social channels, collaborating with internal teams and agencies to build and execute the day-to-day content calendar (briefing, content review, production, publishing).
• Support the Assistant Manager in ensuring smooth workflow and communication across the team and with internal/external agencies.
• Support with community management as needed, including monitoring comments and tags, engaging with user-generated content, and sharing relevant content.
• Assist in the creation and adaptation of content for social channels, including reactive opportunities and planning content for partnerships, promotions, and community impact initiatives.
• You will occasionally have to attend photoshoots or events and create real-time, agile social content, using tools like Canva, (some afterhours/weekend work is required - less than 10% of time)
• Collaborate cross-functionally with key partners (e.g., sports partnerships, community impact teams, PR, Merchandising, Brand, Customer Service).
• Lead performance analysis and reporting, helping to shape strategy, channel development, and organic content based on data-driven insights.

What You Bring:

• Bachelor's or Master's degree in marketing, communications, public relations or equivalent training
• 2-4 years work experience in Social Media
• Strong attention to detail with the ability to track relevant metrics and identify insights
• Ability to interpret analytics and digital customer engagement metrics to find opportunities
• Customer-focused individual, with exceptional written and oral communication skills
• Can work independently with the ability to work with tight deadlines and adapt to change
• Ability to collaborate with cross-functional teams from across the organization (PR, Merchandising, Brand, Customer Service, Community/Impact teams)
• Familiar with community management/social moderation
• Knowledge of Social Media platforms and back-end execution
• Content creation & best practices by platform
• Experience with social media management programs (e.g. Sprout Social, LinkTree)
• Experience with creative tools (e.g. Canva, CapCut)
• Experience boosting posts/paid social media execution is an asset

Location : Toronto, Ontario (Hybrid: In-office 4 days a week)

We're always looking for great talent! In addition to competitive pay, we offer:

• Comprehensive benefits and retirement programs
• Performance incentives, Continuing Education Programs
• Other perks to support your well-being
• Career growth opportunities and product discounts

Broadband Salary Range: $53,000 - $88,000.

Our typical hiring range is between $53,000 and $70,000. Salary decisions are also dependent on other factors such as your experience, industry benchmarks, internal equity and other role-specific requirements. For critical roles, the compensation offering will be reviewed to ensure alignment with market rate and conditions and the unique value you bring to the role.

#LI-AK1

This posting represents an existing vacancy within our organization.

We may use artificial intelligence tools as part of our recruitment process to assist in the initial screening of resumes. All hiring decisions, including candidate evaluation, selection, and disposition, are made by human recruiters.

About Us

Canadian Tire Corporation, Limited ("CTC") is one of Canada's most admired and trusted companies. With more than 90 Owned Brands, over 1,600 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better thr