Social Media Strategist

Atlantic Lottery Corporation; New Brunswick; Hybrid; CAD 76,000 - 86,000; Full time

Job summary

An established industry player is seeking a Social Media Strategist to lead their social media strategy and execution. This role involves crafting marketing plans that align with business objectives, managing community engagement, and optimizing performance through data-driven insights. The ideal candidate will have a strong background in digital content publishing and a passion for social media platforms. Join a dynamic team to make a significant impact on brand success while enjoying a collaborative work environment that offers flexibility and comprehensive benefits. If you're ready to take on this challenge, apply now!

Benefits

Extended health coverage

Defined Benefit Pension Plan

Three weeks of vacation

Wellness Support programs

Career advancement opportunities

Qualifications

• 5+ years of experience in publishing digital content for brands.
• Strong strategic writing and presentation abilities.
• Proficient in Microsoft Office products.

Responsibilities

• Lead social media initiatives and drive brand growth.
• Manage campaign requests and create content across platforms.
• Monitor performance and recommend improvements based on data.

Skills

Strategic Writing

Community Management

Performance Tracking

Project Management

Problem Solving

Education

5+ years in digital content publishing

Experience in marketing plans

Tools

Meta Business Suite

Sprout Social

Canva

Google Data Studio

Asana

Job description

Atlantic Lottery (AL) is seeking a Social Media Strategist located in Moncton, NB or Halifax, NS.

Are you ready to lead our social media strategy and execution to drive long-term success? Do you have a passion for crafting marketing plans that align with business objectives across various channels? If so, we want you on our team!

Key Responsibilities:

• Strategy & Execution: Lead our social media initiatives and drive our brand's growth.
• Content Creation: Manage campaign requests, create and publish content.
• Community Management: Advise and oversee community management, including crisis response.
• Performance Tracking: Monitor, track, and report on monthly performance and ad-hoc campaigns, using data-driven insights to recommend improvements.
• Budget Management: Manage social media production and advertising budgets, including Meta Business Suite Ads Manager spend.
• Communication Plans: Develop and execute detailed communication plans, annual content strategies, and monthly content calendars.
• Collaboration: Work with different divisions to identify market research needs and manage related projects.
• Agency Management: Handle agency relationships and optimize Meta Ads Manager campaigns.
• Mentorship: Mentor the Social Media Coordinator.

Join us to foster engagement and make a significant impact on our brand's success! Are you up for the challenge? Apply now!

Qualifications

Education and Experience:

• 5+ years' experience publishing digital content for brands or in an editorial setting.
• Strong strategic writing and presentation abilities.
• Strong understanding of social media platforms and their respective ads manager and content studios, content creation tools, trends, and analytics. (e.g. Sprout Social, Meta Business Suite, Canva, Google Data Studio)
• Proficient in Microsoft Office products.
• Working knowledge of search engine marketing tools.
• Must be 19 years of age or older to apply.
• Must reside in Atlantic Canada.

Professional Skills:

• Strong problem solving, and project management skills.
• Can quickly grasp new technologies and online tools.
• Ability to adapt quickly while considering all stakeholders in changing situations, live events, crisis situations, etc.
• Knowledge and understanding of consumer-based product development and sales, and related social, political, economic and technological factors that impact the gaming business.

Assets:

• Bilingualism
• Demonstrated leadership skills.
• Portfolio showcasing successful social media campaigns and content.
• Experience with Asana project management tool.

Application Deadline: May 11, 2025

Salary Band: $71,652 - $113,748 - A reasonable estimate of the pay range for this role is $76,000 - $86,000 at the time of this posting. (Individual pay is determined by factors such as job-related skills, market conditions, relevant experience, education, training and internal equity).

Work Location: Office or Hybrid option working from our Moncton or Halifax office.

• Onboarding/Probation: Full-time in-office for the first 6 months, based in Moncton, NB or Halifax, NS.
• After Probation: You can choose to either continue working full-time in the office or switch to a hybrid model, coming into the office 2-3 times a week.

AL Benefits:

• Extended health coverage that includes medical, dental, and vision.
• Basic life insurance and disability.
• Defined Benefit Pension Plan.
• Three weeks of vacation annually (pro-rated) and 13 paid statutory holidays. Plus, we have a vacation purchasing program.
• Wellness Support: Wellness programs focused on physical and nutritional health (and more), 3 paid personal care days and a 24/7 Employee & Family Assistance Program.
• Three personal leave days per year.
• Two volunteer days per year.
• Career advancement opportunities.

Recruitment Process: The last couple of years has accelerated change across our workplace, including our hiring practices! As a result, throughout your application process, you may be asked to connect with us virtually, and may not be required to meet in-person. All interviews are conducted in English, our working language, unless otherwise stated.

Internal Employees: Internal Employees interested in this opportunity must be in "good standing," which includes meeting expectations on their last performance review. Performance improvement plans, disciplinary action, attendance, mandatory training, and other performance related items will also be taken into consideration when determining the applicant's "good standing" status.

Eligibility to Work in Canada: As applicable, candidates must have acquired all required work permits/visas and other authorizations and otherwise be eligible to work in Canada at the time any offer of employment is made by AL. It is the sole responsibility of the candidate to obtain all required work permits/visas and other authorizations.

Responsibilities

• Manage intake of campaign requests from various lines of business and recommend social media tactics that follow the established social media strategy while helping to achieve business objectives.
• Draft and publish audience appropriate content across multiple platforms including Facebook, Twitter, Instagram, LinkedIn, TikTok, and YouTube.
• Respond to and oversee ongoing community management, including crisis response when necessary
• Oversee Social Media programs including development of ongoing strategies and plans.
• Prepare tactical plans to support higher level marketing plans and objectives.
• Develop detailed communication plans, strategies and objectives including briefing documents and budget allocation.
• Oversee annual content plans and monthly content calendars identifying content creation needs and working with team to ideate, create, and implement all content that is shared to AL's social media channels.
• Identify market research needs and oversee related research projects to ensure objectives are clearly identified and met.
• Integrate with various divisions across the organization to understand requirements and business/marketing opportunities.
• Effectively manage agency relationships; develop and manage campaign/program plans; monitor, measure and present results.
• Manage Meta Ads Manager account, creating, monitoring, and optimizing monthly campaigns that help our content reach various goals including but not limited to, page likes, traffic, engagement, and awareness.
• Provide mentoring to the Social Media Coordinator.

Additional Information

We are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and the communities in which we live and serve. If you require an accommodation for the recruitment/interview process (including alternate formats of materials, or accessible meeting rooms or other accommodations), please let us know and we will work with you to meet your needs.

We thank all applicants for their interest, however, only those selected for an interview will be contacted. Please note that the successful candidate will be subject to reference and criminal/educational background checks prior to employment.