Media Strategist/Digital Media Planner

GumGum; Toronto; Remote; CAD 50,000 - 80,000; Full time

Job summary

An innovative digital advertising platform is seeking a Media Strategist to drive client engagement and revenue goals. In this role, you'll collaborate with sales teams to craft compelling proposals and lead the deal response process. Your storytelling skills and attention to detail will be key in delivering high-quality responses that resonate with clients. This position offers the flexibility of remote work, allowing you to thrive in a fast-paced environment while contributing to a future-focused approach to digital advertising. Join a company that values data privacy and creative solutions in advertising.

Benefits

Remote Work Flexibility

Health Benefits

Professional Development Opportunities

Team Building Activities

Qualifications

• 2-4 years of experience in media buying or sales.
• Proficient in storytelling with qualitative and quantitative data.

Responsibilities

• Lead creation of responses for deal opportunities.
• Prepare deliverables that communicate client needs effectively.

Skills

Media Buying

Sales

Customer Success

Business Development

Marketing

Storytelling

Attention to Detail

Analytical Skills

Education

Bachelor's Degree in Business

Tools

PowerPoint

Google Slides

Comscore

Quantcast

Looker

Job description

Join to apply for the Media Strategist/Digital Media Planner role at GumGum

Join to apply for the Media Strategist/Digital Media Planner role at GumGum

GumGum is a contextual-first, global digital advertising platform that uses advanced AI technology to serve captivating creative ads that drive consumer attention, without the use of personal data. At GumGum, we don’t need to know who you are to deliver relevant and engaging ads that align with your active frame of mind. We believe that a digital advertising industry based on context rather than personal data builds a more equitable and less invasive future for the internet and is better for consumers, publishers and advertisers alike. Our blueprint for the future, The Mindset Matrix, combines the power of context and creative in digital advertising to deliver superior attention and drive consumer action without sacrificing personal data.

To be a part of this next phase of digital advertising that prioritizes data privacy, please visit www.gumgum.com/careers

The Strategist is responsible for partnering with Sales to achieve regional revenue goals, leading the Deal Response stage of the sales cycle to close opportunities. This entails working cross-functionally across GumGum’s Growth Team to prepare recommendations that address the client’s needs and objectives and position GumGum to partner effectively with the client on each potential campaign.

Success in this position requires the ability to understand client needs, craft solutions that match needs to GumGum’s offerings, project manage, storytell, and prioritize competing response demands. This role will operate in a fast-paced environment with tight deadlines. Measures of success for this role include RFP Win Rate, Closed Deal Value (i.e., value of won RFPs), Average Deal Size, and quality of partnership (to Sales).

Note: This position offers the opportunity for remote work or 'work from home' as there isn't a nearby office. However, GumGum is excited to only consider applicants residing in the local area listed in the job description for business needs including some or all of the following: client interaction, team interaction, timezone, etc.

What You'll Achieve

• Deal Response Leadership
• Lead creation of the response for every Deal Response stage opportunity. This includes any deal regardless of size, account, channel, or type (incoming or proactive).
• Drive cross-functional alignment on what to propose throughout the response creation process. This involves preparing for, facilitating, and following up on discussions to brainstorm and review proposed solutions. It may also require pushing back internally and offering alternative solutions.
• As needed, contribute to client follow-up efforts on specific deal responses, such as insights for a check-in email or participation in a response feedback call.
• Response Deliverable Creation (Deliverable Quality)
• Prepare response deliverables that succinctly communicate our understanding of the client’s needs and a proposed solution in a manner that differentiates GumGum and is palatable to media buyers.
• Understand GumGum’s value proposition and offerings and consistently reflect this understanding in all response deliverables
• Take a data-driven and analytical approach to storytelling, leveraging data tools and reporting, including but not limited to Looker, Quantcast, and Comscore.
• Client Strategy Team Effectiveness
• Contribute to team resources that will maximize the efficiency of response creation.
• Independently prioritize workload, involving manager for help when needed.
• Work on at least one quarterly strategic initiative to improve the effectiveness of the Client Strategy team overall
• Participate in the Buddy System to foster team-building and growth culture within the Client Strategy team.
  

Skills You'll Bring

• Bachelor’s degree in business or a related discipline.
• 2-4 years of work experience, ideally in media buying, sales, customer success, business development, or marketing, either in high-growth Ad Tech companies or media agencies
• Experience developing proposals and pitches in the media industry
• Storytelling, using both qualitative and quantitative information
• Attention to detail
• Proficient in Powerpoint and Google Slides
• Ability to use tools like Comscore, Quantcast, and Looker
  
  

What We Offer

• Learn about our benefits & perks package at gumgum.com/benefits. If you'd like additional information, your recruiter can share more specifics during the hiring process!
  
  

Awards

• Shortlisted for Marketing Technology Company of the Year for the 2023 Mumbrella Awards
• 2024 Winner of 7 BuiltIn Awards on a national, regional, and remote scale - including Remote Best Places to Work at #25 and Best Midsize Places to Work in Los Angeles, CA at #9
• Ad Exchanger Programmatic Power Player 2022 and 2021
• CTO Hero Award of OTT.X 2023
• Digiday Media Awards Europe finalist 2022 and 2021
• Finalist for the 2023 AdExchanger Awards Best Video Technology For Media Suppliers
• Gold Award at the IAB Mixx Awards in Belgium in the “Best Use of Advertising Technology” category
• The Drum Award Digital Advertising: Game-changing Technology for Domino's case study
  
  

GumGum is proud to be an equal opportunity employer. At GumGum, we believe in cultivating an environment where our team members can bring their authentic, whole selves to work. Encouraging identity and belonging is one of the many aspects of our culture that makes us stronger as an organization and drives innovation. We are committed to building and delivering a diverse, inclusive, and equitable workforce that is representative of the world around us, where all individuals are treated with respect and dignity - and to act swiftly if this value is ever threatened. We are constantly striving to be better, and we continue to take strategic steps to advance representation. - Phil Schraeder, CEO

Learn more about our DEIB programming at gumgum.com/deib

Follow us on our socials...

Instagram: @gumgum & @dogsofgumgum

LinkedIn: GumGum

Tweet us: @gumgum

Facebook: GumGum

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Advertising Services

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