Social Media & Marketing Coordinator

Canadian College of Naturopathic Medicine; Toronto; On-site; CAD 46,000 - 56,000; Full time

Job summary

Canadian College of Naturopathic Medicine (CCNM) seeks a proactive Social Media & Marketing Coordinator to lead online presence and marketing initiatives from our Toronto campus. You will collaborate with the Marketing & Communications Manager to plan, execute and measure social media campaigns, webinars and recruitment marketing across Canada.

The role requires a strong mix of design, analytics and communication skills, with a focus on brand consistency and engaging content.

Qualifications

• Undergraduate degree in Media, Marketing, Digital Media, communications, English or related field is required
• Experience with social media platforms (Instagram, LinkedIn, TikTok, YouTube, Facebook, Google Business Profile, Hootsuite)
• Graphic design and video editing with Adobe CC or Canva
• Proficiency in SEO, web analytics, and email marketing (MailChimp)
• Strong MS Office skills on PC and MAC
• Drupal experience is a plus

Responsibilities

• Develops and maintains an online social presence on channels (Instagram, Facebook, TikTok, YouTube, LinkedIn, Google)
• Supports CCNM events with social media strategies
• Coordinates social media strategies with content and schedules
• Collaborates with departments to meet social media objectives while maintaining brand consistency
• Produces/edits print and digital marketing materials meeting CCNM brand standards
• Coordinates, markets and hosts monthly webinars with ads, emails and reports
• Supports external recruitment event marketing across Canada with updated collateral

Skills

Social media strategy

Graphic design basics

Video editing

Content creation

Email marketing

Analytical skills

Organizational skills

Communication skills

Education

Undergraduate degree in Media, Marketing, Digital Media, communications, English or related field

Tools

Adobe Creative Suite

Photoshop

InDesign

Illustrator

Acrobat

Canva

CapCut Pro

MailChimp

Drupal

Hootsuite

Google Business Profile

Job description

JOB POSTING

Position Title: Social Media & Marketing Coordinator

Available: September 2026

Applicant Deadline: September 18, 2026

Do you want to work for an organization where people care about each other? We are currently looking for a highly motivated, enthusiastic and experienced Social Media & Marketing Coordinator.

In this challenging position, you will report to the Manager, Marketing & Communications and be responsible for providing support for CCNM’s ongoing communications and marketing efforts through the development, implementation and evaluation of social media strategies and marketing initiatives. Some of the responsibilities include:

• Develops and maintains an appropriate online social presence on social media channels (including but not limited to Instagram, Facebook, Tik Tok, YouTube, LinkedIn, , and Google Business profiles) that promotes an excellent online image of CCNM and CCNM Clinics
• Supports College-wide events with innovative social media strategies
• Collaborates with marketing and communications team to coordinate social media strategies (scope, deliverables and schedules) as well as create and maintain content as required.
• Partners with all departments and student community and associations to provide guidance/assistance on the development of social media content, meet their social media objectives, feature opportunities while maintaining brand and content consistency
• Responsible for production/editing of print and digital marketing and ensuring communications and marketing materials meet CCNM brand standards and needs
• Coordinates, markets and hosts monthly webinars which include website event set up and registration, organic social media and paid Facebook/Instagram ads (visual content and writing), email and newsletter marketing and registration reports
• Supports the coordination and marketing of external recruitment events across Canada, collaborating with recruiters to ensure delivery of up‑to‑date marketing materials and collateral

QUALIFICATIONS:

• Undergraduate degree in Media, Marketing, Digital Media, communications, English or related field is required
• In-depth knowledge and demonstrated experience and understanding of industry best practices for social media platforms (such as Instagram, LinkedIn, Tik Tok, YouTube, Facebook and Google Business Profile, Hootsuite), graphic design applications (Adobe Creative suite, particularly Photoshop, InDesign, Acrobat and Illustrator or Canva), short form video editing applications (Cap Cut Pro or equivalent) and email marketing platforms (MailChimp)
• Combined knowledge of design processes and technologies for web with visual communication skills
• Ability to function at an extremely high level on both the PC and MAC platforms and Microsoft Suite software
• Experience with Drupal is an asset
• Proficiency in SEO, web analytics, and social media monitoring tools
• Excellent organization, analytical, research and time management skills with ability to work under minimal supervision
• Exceptional communication and interpersonal skills with the ability to deal effectively– both orally and in writing- with individuals at all levels within an organizational environment
• Tact, discretion and ability to exercise professional judgment in a highly confidential environment
• Experience working with MS Office applications (Word, PowerPoint, Access, Outlook)

Onboarding for this position will be on-site and flexible work schedule will be determined based on operational needs.

The starting range for this position is $51,000.00 with final compensation determined based on relevant experience, skills, and overall fit.

This job posting reflects an existing position that is currently vacant.

Canadian College of Naturopathic Medicine (CCNM), established in 1978, is Canada's premier, pan-Canadian academic institution for education and research in naturopathic medicine. CCNM has two campuses, one in Toronto and another in the Metro Vancouver area known as the Boucher Campus. Its graduates are eligible to write the licensing examinations for all regulated jurisdictions in Canada and the United States to become naturopathic doctors.

CCNM welcomes individuals who have demonstrated commitment to upholding the values of equity, diversity, and inclusion and will partner with us in expanding our EDI capacity.

We encourage applications from equity‑deserving groups, including Indigenous Peoples, Blackidentified persons, other racialized persons, persons with disabilities and those who identify as women and/or LGBTQ2SIA+.

CCNM is committed to accommodating applicants with disabilities throughout the recruitment process in accordance with the Accessibility for Ontarians with Disabilities Act (AODA).

Please advise the Human Resources department if you require accommodation at any stage of the recruitment process.

This document can be made available in an alternate format upon request.