Social Media Marketer

Oliver & Bonacini Hospitality; Toronto; Hybrid; CAD 45,000 - 65,000; Full time

Job summary

A leading hospitality company in Canada is seeking a Social Media Marketer to enhance their digital presence. In this role, you will create engaging content, manage social media strategies, and collaborate across teams to ensure a consistent brand image. The ideal candidate has a passion for hospitality, strong creative skills, and relevant marketing experience. Join a dynamic team that values innovation and inclusivity, offering training opportunities and a hybrid work model.

Benefits

Training and development opportunities

RRSP matching program

Qualifications

• 1-3 years of experience in social media marketing.
• Strong creative eye with content production ability.
• Excellent writing skills and attention to detail.

Responsibilities

• Collaborate on social media strategies and content planning.
• Create engaging content tailored to various platforms.
• Manage online communities and respond to guest inquiries.

Skills

Creative storytelling

Content creation

Social media strategy

Organizational skills

Attention to detail

Education

Post-secondary education in Marketing, Communications, or relevant field

Tools

Canva

Meta Business Suite

Sprout Social

Job description

Oliver & Bonacini is recognized as one of Canada’s leading hospitality companies, operating a variety of unique and innovative restaurants, event venues and catering in Ontario, Quebec, and Alberta. O&B credits its success to the development of a strong corporate culture, where excellence of food quality and service are valued above all else.

The marketing team at O&B is a dynamic group of creative professionals who specialize in all areas of marketing, including digital marketing, public relations, social media, graphic design, photography, guest relations and more. With a focus on collaboration and producing exceptional work, we work together to achieve company goals and objectives, while identifying new opportunities that will help set O&B apart in the food and hospitality industry.

This position currently offers a hybrid work model, combining time in our midtown Toronto office with remote work and regular visits to our Toronto-based restaurants.

Job Description

Reporting to the Social Media Manager, the Social Media Marketer will play a key role in supporting O&B's digital marketing efforts across a variety of social media platforms (Instagram, Facebook, TikTok, YouTube, LinkedIn, etc.). The successful candidate will bring a passion for social media, attention to detail, a creative mindset, and a love for the hospitality industry, thriving in a fast-paced, team-oriented environment.

• Collaborate with the digital team to support the development of objective-driven social media strategies and content planning for O&B's restaurant brands, enhancing engagement and online presence across all platforms.
• Create visually appealing content (photos, videos) and written posts tailored to different platforms.
• Develop and execute social media content calendars, ensuring consistency and creativity across a diverse portfolio of restaurant accounts.
• Visit restaurants across the GTA to capture relevant, trend-driven content, ensuring a balance of storytelling and branding.
• Assist the in-house photographer by developing shot lists and capturing additional content (reels, stories, etc.) during photoshoots.
• Ensure all content aligns with O&B’s brand and marketing objectives, under the guidance of the Social Media Manager.
• Collaborate with cross-functional teams (Creative, Projects, Content) to produce social media assets.
• Assist in managing paid social media campaigns on platforms like Meta (Facebook, Instagram), supporting asset creation, ad optimization and performance tracking.
• Work closely with the PR team to manage O&B’s influencer marketing program, providing regular content monitoring, tracking insights, and detailed reports.
• Manage O&B’s online communities, responding to guest inquiries and feedback, and liaising with cross-functional teams to ensure prompt and effective communication.
• Stay current with social media trends, platform updates, and best practices, incorporating them into O&B’s social strategy.
• Train and support restaurant Social Media Ambassadors, providing ongoing strategic guidance and regular check-ins.

Qualifications

• 1–3 years of experience in social media marketing, with a demonstrated passion for creative storytelling.
• Post-secondary education in Marketing, Communications, English, or a relevant field.
• A strong creative eye with the ability to produce content (photography and video) tailored to specific platforms.
• Excellent writing skills, capable of delivering clear, concise, and engaging copy that reflects the voices of various restaurant brands.
• Exceptional attention to detail and grammar skills.
• In-depth understanding of social media platforms, including Instagram, Facebook, TikTok, YouTube, and LinkedIn.
• Strong organizational skills, with the ability to manage multiple projects and deadlines.
• Experience adhering to brand guidelines and using design tools like Canva (preferred).
• Familiarity with running paid ads through Meta Business Suite (preferred).
• Experience using content scheduling tools (e.g., Sprout Social, Later) is a plus.
• A team player who enjoys working collaboratively in a hands-on environment.
• Passion for food and hospitality is a must!

Additional Information

O&B is committed to diversity and inclusion, and we welcome all qualified candidates to apply.

In addition to competitive compensation, we offer :

• Training and development opportunities
• RRSP matching program

We appreciate all applicants' interest, but only those selected for further consideration will be contacted.

Please include 3–5 work samples, or a portfolio showcasing your social media content creation skills with your application (formal portfolio not required). Cover letters are encouraged.