Digital Marketing Specialist

RC Design Inc; Newmarket; Remote; CAD 50,000 - 70,000; Full time

Job summary

A leading marketing firm is seeking a Digital Marketing Specialist to create and manage strategies for clients’ direct marketing efforts. The ideal candidate will possess a strong understanding of SEO/SEM and digital marketing tools, able to enhance client visibility and engagement through strategic content creation and analysis. This role offers competitive compensation, a collaborative work culture, and opportunities for remote work.

Benefits

Competitive salary based on experience

Shared benefits package with 100% coverage

Flexible hours

Remote work opportunities

Collaborative work culture

Qualifications

• Minimum of 3 years relevant digital marketing experience.
• Solid understanding of SEO/SEM.
• Proficient with digital marketing tools.

Responsibilities

• Manage client relationships and develop digital marketing strategies.
• Analyze websites and conduct keyword research for optimization.
• Write and optimize SEO content for various platforms.

Skills

SEO

SEM

Digital Marketing

Keyword Research

Content Optimization

Education

Bachelor’s Degree in Communications, Marketing, or related field

Tools

SEMrush

Google Analytics

Google Tag Manager

Google Search Console

Google Data Studio

Google Ads

Facebook Business Manager

LinkedIn Campaign Manager

Job description

• Participate and assist in new client pitches
• Manage relationships directly with clients
• Create, define and manage various elements of a client’s direct marketing strategy
• Develop strategies and processes directly linked with DM Campaigns
• Discuss the client’s core message and target audience
• Brainstorm visual and copy ideas with other members of the creative team
• Set up, track, analyze, and report website analytics and PPC campaigns in accordance with client goals
• Participate in client calls during campaign kick-off and as necessary thereafter
• Document all processes and create SOPs for each project
• Recommend solutions and tools for best practices, efficiencies, and project roll-out for RC Design business
• Assist with scoping relevant project requirements
• Brainstorm and develop concepts for advertising campaigns
• Define target audiences and create user personas
• Analyze client websites for improvements and optimization opportunities
• Conduct keyword research to identify valuable keywords
• Write and optimize SEO content for blogs, websites, and social media (titles, meta descriptions, H1s, alt tags, etc.)
• Create and post social media content as required
• Write compelling calls-to-action to increase conversions
• Populate websites and content with effective keywords
• Develop and implement link-building strategies
• Analyze competitors' keywords and SEO techniques
• Collaborate with the development team to ensure SEO best practices are implemented and recommend website architecture improvements
• Write clear, effective, relevant, concise, and grammatically correct copy for various platforms and media

Understand and deliver copy that reflects different language styles for various target markets

Education

• Bachelor’s Degree in Communications, Marketing, or related field is a plus
• Minimum of 3 years of relevant digital marketing experience

Qualifications

• Solid understanding of SEO/SEM
• Proficient with digital marketing tools such as SEMrush, Google Analytics, Google Tag Manager, Google Search Console, Google Data Studio, Google Ads, Facebook Business Manager, LinkedIn Campaign Manager
• Understanding of keyword/keyphrase strategies

Compensation

• Competitive salary based on experience
• Shared benefits package with 100% coverage
• Flexible hours within a typical workday
• Remote work opportunities
• Collaborative work culture