Social Media Manager

Inspyrd; Guelph; On-site; CAD 50,000 - 60,000; Full time

Job summary

Join a forward-thinking company dedicated to trauma recovery and mental wellness as a Marketing and Social Media Manager. This entry-level position offers the chance to create impactful content and lead digital marketing strategies that resonate with audiences. You'll work closely with a passionate team to amplify messages of healing and hope through innovative storytelling and videography. If you're a creative marketer eager to make a difference in the lives of others, this role provides the perfect opportunity to grow your skills while contributing to meaningful change.

Benefits

Competitive salary

Performance-based bonuses

Creative freedom

Supportive team culture

Qualifications

• Proven experience in marketing, videography, and social media strategy.
• Strong portfolio showcasing high-impact content in wellness or education.

Responsibilities

• Develop and implement multi-channel content strategies.
• Manage and grow social media presence across various platforms.

Skills

Marketing Strategy

Videography

Social Media Management

Content Creation

Storytelling

Communication Skills

Digital Marketing

Education

Bachelor's Degree in Marketing or related field

Tools

Adobe Premiere Pro

Final Cut Pro

Canva

Meta Business Suite

Mailchimp

Job description

2 days ago Be among the first 25 applicants

Direct message the job poster from Inspyrd

International Trauma-Focused NLP Trainer, Trauma Coach, Advocate, and Speaker. Helping Traumatized People Heal and Thrive.

Position Overview

INSPYRD Inc. is seeking a creative, mission-aligned Marketing and Social Media Manager with strong videography skills to lead the production of educational and promotional content featuring Trauma Advocate Allen Kanerva. This role is ideal for a purpose-driven marketer who excels in content strategy, storytelling, and visual communication — and who is passionate about trauma recovery, neuroscience-informed coaching, and mental wellness.

As a key contributor to our growing team, you will play a pivotal role in developing compelling multimedia content that amplifies our message of healing and hope. Your work will directly impact how coaches, therapists, and the public connect with our programs and digital presence.

Key Responsibilities

Content Creation & Brand Messaging

• Develop and implement multi-channel content strategies (reels, short- and long-form videos, testimonials, blog teasers, workshop promos).
• Create professional, emotionally resonant video content featuring Allen Kanerva, success stories with clients and coaches.
• Ensure consistency with INSPYRD’s brand voice: compassionate, credible, evidence-based trauma protocol.

Videography & Editing

• Plan, shoot, and edit engaging videos using professional-grade tools, supplied in-house at our Guelph content creation studio.
• Capture content from live coaching, interviews, training sessions, and events.
• Organize digital media assets for ease of reuse and long-term storytelling impact.

Social Media Management

• Manage and grow our presence on Instagram, YouTube, LinkedIn, Instagram, and TikTok.
• Tailor and optimize posts for reach, engagement, and alignment with platform algorithms.
• Stay up to date with trends in trauma-informed spaces and digital wellness communities.

Campaign Development

• Design lead-generating marketing campaigns for courses, coaching programs, and live events.
• Support email marketing campaigns with our business manager (Mailchimp or similar) with multimedia assets and analytics.
• Create downloadable PDFs, carousel posts, and thought leadership features that promote INSPYRD’s mission.

Performance Analysis

• Monitor and report on content performance using analytics tools.
• Adjust strategies based on engagement, video watch time, and social growth metrics.
• Work closely with the INSPYRD team to co-create strategic messaging.
• Support INSPYRD’s video content creation, promotional launches, and live event coverage.

Qualifications

• Proven experience in marketing, videography, and social media strategy.
• Strong portfolio with examples of high-impact content, especially in wellness or education.
• Proficiency in video editing tools (e.g., Adobe Premiere Pro, Final Cut Pro).
• Skilled in Canva, Meta Business Suite, and other content tools.
• Strong storytelling and communication skills.
• Passion for personal development, trauma recovery, and psychological wellness.
• Bonus: Experience marketing for non-profits, coaching programs, or educational platforms.

What We Offer

• The opportunity to lead the digital growth of a healing-centered brand.
• A meaningful role where your creativity contributes to people’s healing journeys.
• Supportive and values-based team culture.
• Competitive salary and performance-based bonuses.
• Creative freedom and space to shape your own content vision.

Apply today to help us share the message of healing, hope, and transformation.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

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