Marketing & Social Media Manager - Videography Focus

Inspyrd Inc.; Guelph; On-site; CAD 50,000 - 60,000; Full time

Job summary

An innovative firm is seeking a creative Marketing and Social Media Manager to lead the production of impactful multimedia content. This role is perfect for a mission-driven marketer with a passion for trauma recovery and mental wellness. You will develop compelling content strategies, manage social media presence, and create professional video content that resonates with audiences. Join a supportive team culture that values creativity and personal development, and play a pivotal role in amplifying our message of healing and hope. If you're ready to make a difference, apply today!

Benefits

Competitive salary

Performance-based bonuses

Creative freedom

Supportive team culture

Qualifications

• Proven experience in marketing, videography, and social media strategy.
• Strong portfolio with examples of high-impact content, especially in wellness or education.
• Passion for personal development and psychological wellness.

Responsibilities

• Develop and implement multi-channel content strategies for various platforms.
• Plan, shoot, and edit engaging videos using professional-grade tools.
• Monitor and report on content performance using analytics tools.

Skills

Videography

Content Strategy

Storytelling

Social Media Management

Video Editing

Communication Skills

Marketing Campaign Development

Education

Bachelor's Degree in Marketing or related field

Tools

Adobe Premiere Pro

Final Cut Pro

Canva

Meta Business Suite

Mailchimp

Job description

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INSPYRD Inc. is seeking a creative, mission-aligned Marketing and Social Media Manager with strong videography skills to lead the production of educational and promotional content featuring Trauma Advocate Allen Kanerva. This role is ideal for a purpose-driven marketer who excels in content strategy, storytelling, and visual communication — and who is passionate about trauma recovery, neuroscience-informed coaching, and mental wellness.

As a key contributor to our growing team, you will play a pivotal role in developing compelling multimedia content that amplifies our message of healing and hope. Your work will directly impact how coaches, therapists, and the public connect with our programs and digital presence.

Key Responsibilities

Content Creation & Brand Messaging

• Develop and implement multi-channel content strategies (reels, short- and long-form videos, testimonials, blog teasers, workshop promos).
• Create professional, emotionally resonant video content featuring Allen Kanerva, success stories with clients and coaches.
• Ensure consistency with INSPYRD’s brand voice: compassionate, credible, evidence-based trauma protocol.

Videography & Editing

• Plan, shoot, and edit engaging videos using professional-grade tools, supplied in-house at our Guelph content creation studio.
• Capture content from live coaching, interviews, training sessions, and events.
• Organize digital media assets for ease of reuse and long-term storytelling impact.

Social Media Management

• Manage and grow our presence on Instagram, YouTube, LinkedIn, Instagram, and TikTok.
• Tailor and optimize posts for reach, engagement, and alignment with platform algorithms.
• Stay up to date with trends in trauma-informed spaces and digital wellness communities.

Campaign Development

• Design lead-generating marketing campaigns for courses, coaching programs, and live events.
• Support email marketing campaigns with our business manager (Mailchimp or similar) with multimedia assets and analytics.
• Create downloadable PDFs, carousel posts, and thought leadership features that promote INSPYRD’s mission.

Performance Analysis

• Monitor and report on content performance using analytics tools.
• Adjust strategies based on engagement, video watch time, and social growth metrics.
• Work closely with the INSPYRD team to co-create strategic messaging.
• Support Allen Kanerva’s video content creation, promotional launches, and live event coverage.

Qualifications

• Proven experience in marketing, videography, and social media strategy.
• Strong portfolio with examples of high-impact content, especially in wellness or education.
• Proficiency in video editing tools (e.g., Adobe Premiere Pro, Final Cut Pro).
• Skilled in Canva, Meta Business Suite, and other content tools.
• Strong storytelling and communication skills.
• Passion for personal development, trauma recovery, and psychological wellness.
• Bonus: Experience marketing for non-profits, coaching programs, or educational platforms.

What We Offer

• The opportunity to lead the digital growth of a healing-centered brand.
• A meaningful role where your creativity contributes to people’s healing journeys.
• Supportive and values-based team culture.
• Competitive salary and performance-based bonuses.
• Creative freedom and space to shape your own content vision.

Apply today to help us share the message of healing, hope, and transformation.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

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