Social Media Manager

TD Bank; Toronto; On-site; CAD 91,000 - 137,000; Full time

Job summary

An established industry player is seeking a Social Media Manager to enhance its brand presence across various platforms. This role involves developing and executing organic social media strategies, collaborating with creative teams, and analyzing performance metrics to drive engagement. If you thrive in a dynamic environment and are passionate about social media, this position offers an exciting opportunity to make a significant impact. Join a forward-thinking organization that values innovation and fosters a collaborative culture, where your contributions will help shape the future of marketing strategies.

Benefits

Health and well-being benefits

Savings and retirement programs

Paid time off

Career development opportunities

Banking benefits and discounts

Qualifications

• 5+ years experience managing social media at an enterprise company or large agency.
• Proven ability to build strong cross-functional relationships and influence stakeholders.

Responsibilities

• Own and drive organic social media strategy and execution.
• Track, analyze, and report on social media performance.
• Train and mentor junior colleagues on social best practices.

Skills

Social Media Strategy

Content Creation

Stakeholder Management

Data Analysis

Creative Innovation

Education

Undergraduate degree in communications, journalism, marketing, or business

Tools

Sprinklr

Microsoft PowerPoint

Microsoft Excel

Job description

time left to apply End Date: May 16, 2025 (6 days left to apply)

job requisition id R_1418277

Work Location:

Toronto, Ontario, Canada

Hours:

37.5

Work Location:

Toronto, Ontario, Canada

Hours:

37.5

Line of Business:

Marketing

Pay Details:

$91,200 - $136,800 CAD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Job Description:

Department Overview

The Marketing and Colleague Experience team develops, executes and manages initiatives and strategies to support TD Securities in achieving marketing objectives. We showcase the company's vision through marketing programs, client, brand and experience research. We provide insights and analysis to influence strategic client-centric business decisions.

As a key business partner, the team acts as a key consultant on all aspects of marketing, influencing strategy, as well as ensuring that the TD brand is protected and deliver on the customer experience.

Job Description

We are seeking a Social Media Manager who is a strategic thinker with a strong understanding of platform and social content best practices. You'll play a critical role in shaping our paid and organic social media presence, working in tandem with the Director of Digital Content to drive brand awareness and engagement via social media. If you're someone that thrives in a fast-paced environment, value a collaborative team culture, and have a track record of turning vision into execution, this role could be a great fit for you.

Responsibilities

• Own and drive organic social media strategy and execution, ensuring that it aligns with broader digital content objectives.

• Plan, create and publish business content across social media channels, tailored to platform best practices.

• Serve as the social media subject matter expert across the Marketing and Colleague Experience organization and TD Securities as a whole.

• Partner with creative and multimedia teams to develop compelling social-first assets including imagery, carousels, videos, photography, and motion graphics.

• Track, analyze, and report on social media performance, delivering actional insights. Lead with a test-and-learn approach, applying results in real time to shape content and campaigns that drive results.

• Monitor trends and performance to inform content decisions and long-term planning

• Train and mentor junior colleagues on social best practices including writing copy, designing assets, and community management.

• Oversee social media governance working in tandem with the Enterprise Social COE with Marketing Operations to ensure compliance with brand, legal and regulatory guidelines.

• Build and maintain relationships with key internal and external stakeholders.

• Reconcile paid social budgets, track spend and ensure timely payment of invoices.

Experience & Education

• Undergraduate degree in communications, journalism, marketing, business, or a related field, or equivalent professional experience required.

• 5+ years experience managing social media preferably at an enterprise company, B2B organization, or large agency.

Other Qualifications

• Subject matter expertise across social media platforms including LinkedIn, Instagram, and YouTube and an interest in emerging trends.

• Proven ability to build strong cross-functional relationships and influence stakeholders to drive alignment and innovation.

• Enthusiasm for driving creative innovation while working within a highly regulated industry.

• Proficiency in Sprinklr, Microsoft PowerPoint and Excel.

• Demonstrated ability to manage multiple projects simultaneously while maintaining high-quality execution.

• Working knowledge of investment banking and capital markets preferred.

Who We Are:

TD Securities offers a wide range of capital markets products and services to corporate, government, and institutional clients who choose us for our innovation, execution, and experience. With more than 6,500 professionals operating out of 40 cities across the globe, we help clients meet their needs today and prepare for tomorrow. Our services include underwriting and distributing new issues, providing trusted advice and industry-leading insight, extending access to global markets, and delivering integrated transaction banking solutions. In 2023, we acquired Cowen Inc., offering our clients access to a premier U.S. equities business and highly-diverse equity research franchise, while growing our strong, diversified investment bank. We are growth-oriented, people-focused, and community-minded. As a team, we work to deliver value for our clients every day.

Our Total Rewards Package
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical, and mental well-being goals. Total Rewards at TD includes a base salary, variable compensation, and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and reward and recognition programs. Learn more

Additional Information:
We’re delighted that you’re considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we’re committed to providing the support our colleagues need to thrive both at work and at home.

Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations, requirements.

Colleague Development
If you’re interested in a specific career path or are looking to build certain skills, we want to help you succeed. You’ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. Whether you have a passion for helping customers and want to expand your experience, or you want to coach and inspire your colleagues, there are many different career paths within our organization at TD – and we’re committed to helping you identify opportunities that support your goals.

Training & Onboarding
We will provide training and onboarding sessions to ensure that you’ve got everything you need to succeed in your new role.

Interview Process
We’ll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

Accommodation
Your accessibility is important to us. Please let us know if you’d like accommodations (including accessible meeting rooms, captioning for virtual interviews, etc.) to help us remove barriers so that you can participate throughout the interview process.

We look forward to hearing from you!

Language Requirement (Quebec only):

Sans Objet

Our Values
At TD we’re guided by our purpose to enrich the lives of our customers, communities and colleagues, and share a set of values that shape our culture and guide our behavior. In exchange for how our colleagues show up to help TD succeed, we are committed to delivering a colleague experience grounded in Impact, Growth and a Culture of Care. No matter where you work across TD, we empower you to make an impact at work and in your community, explore and grow your career and be part of our caring and inclusive culture.

Our Commitment to Diversity, Equity, and Inclusion
At TD, we’re committed to fostering an environment where all colleagues are encouraged to bring their authentic selves to work, experience equitable opportunities, and feel respected and supported. We’re dedicated to building an inclusive workforce that reflects the diversity of the customers and the communities in which we live and serve.

Helping to Make an Impact in Communities – TD Ready Commitment
TD has a long-standing commitment to help drive progress towards a more inclusive and sustainable future. That’s why we launched the TD Ready Commitment in 2018, now a multi-year North American initiative. Under the TD Ready Commitment, we are targeting a total of C$1 billion by 2030 in community giving across four key, interconnected drivers of change: Financial Security, Vibrant Planet, Connected Communities, and Better Health. It’s our goal to help support change, nurture progress, and contribute to making the world a better, more inclusive place for our customers, colleagues, and communities. Learn more: Canada | US | Europe & Asia Pacific