Social Media Lead

Ideogram; Toronto; On-site; CAD 70,000 - 90,000; Full time

Job summary

Ideogram, based in Toronto, is seeking a Social Media Lead to drive organic growth across various platforms. The role encompasses content marketing, influencer engagement, and cross-functional collaboration. Ideal candidates will possess over 3 years of marketing experience with a strong digital footprint and a creative approach to problem-solving. Join a passionate team committed to transforming the design space through innovative AI solutions.

Qualifications

• Over 3 years of experience in marketing, preferably at early-stage startups.
• Strong understanding of SEO, digital marketing, and content creation.
• Proficiency in analytics and marketing automation tools.

Responsibilities

• Architect and execute a creator-driven content engine.
• Develop and implement strategies for user acquisition and growth.
• Manage social media channels and partnerships to enhance brand visibility.

Skills

SEO

Email Marketing

Digital Marketing

Content Creation

Analytics Platforms

Marketing Automation Tools

Leadership

Influencer Engagement

Job description

Ideogram is on a mission to make professional-quality design accessible to everyone. We’re building an AI-native application that helps creative individuals and teams produce high-quality content faster and at a lower cost. We are pushing the boundaries of what’s possible with AI, with a focus on creativity and a high standard for trust and safety. Our headquarters is in downtown Toronto, and we have a growing presence in NYC. Read our Ideogram 3.0 and Canvas blog posts, and try our product at ideogram.ai to get a glimpse of what we're building.

About The Role
As Ideogram’s Social Media Lead, you’ll architect and execute an education-first, creator-driven content engine. Reporting to the CEO, you will own the full organic funnel on X (Twitter) and YouTube while launching and scaling our TikTok and Instagram channels from the ground up. You’ll translate Ideogram’s state-of-the-art image-generation and editing breakthroughs into snackable tutorials, educational series, and live workshops that empower, grow, and retain a global community of makers.

What You'll Do

• Content Marketing: Optimize organic traffic through compelling content.

• Growth Marketing: Develop and implement strategies to drive user acquisition, activation, retention, and revenue growth.

• Product Marketing: Partner with product teams to craft go-to-market strategies, positioning, messaging, and product launches.

• Email Marketing: Build and manage email marketing campaigns to nurture user engagement, improve retention, and drive conversions.

• Social Media & Influencer Engagement: Oversee social media channels to build brand awareness, engage with the community, and manage partnerships with influencers to amplify our reach and visibility.

• Contractor Management: Work with contractors or freelancers to execute the marketing plan efficiently and cost-effectively.

• Data-Driven Optimization: Use analytics to track and optimize marketing campaigns, refining strategies based on performance insights.

• Cross-Functional Collaboration: Collaborate closely with sales, product, and customer success teams to ensure marketing efforts align with broader business goals.

• Experimentation & Scaling: Test new marketing channels and growth initiatives, with a budget for experimentation, to scale the business.

What We’re Looking For

• More than 3 years of experience in marketing, ideally as an early marketing hire at an early-stage startup.

• Proven success in driving growth through innovative marketing strategies.

• Strong understanding of SEO, email marketing, digital marketing, and content creation.

• Experience managing contractors or freelancers to execute marketing plans.

• Proficiency with analytics platforms and marketing automation tools.

• Excellent communication and leadership skills with a proactive approach to marketing ownership.

• Experience engaging with influencers and leveraging partnerships to grow brand visibility.

• Ability to thrive in a fast-moving environment where creativity and data-driven decisions go hand in hand.

Founding Team

Our founding team consists of world-renowned AI experts including Mohammad Norouzi, Jonathan Ho, William Chan, and Chitwan Saharia. This team has previously led transformative AI projects at Google Brain, UC Berkeley, CMU, and the University of Toronto. Our fundamental work in AI includes: Imagen: Google’s text-to-image system, Imagen Video for video synthesis, Denoising Diffusion Models, which is the foundation of the recent generative media transformation.

Company Culture

We're a single flat team that transcends engineering, research, product, and operation roles. Everyone is willing to do whatever is necessary to make our company and customers successful. We believe that a small, dedicated team with a collaborative culture can move faster and build better and more coherent products than large hierarchical organizations. At Ideogram, we provide mentorship and support to help our employees grow with the company and achieve their ambitious career goals.

Ideogram is committed to welcoming everyone, regardless of gender identity, orientation, or expression. Our mission is to remove exclusivity and barriers and encourage new thinking and perceptions, in a space of belonging. It is not about race, gender, or age, it is about the people.