Manager, Social Media Marketing

Scotiabank; Old Toronto; On-site; CAD 80,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic Social Media Manager to lead and innovate in social strategy across multiple platforms. This role is pivotal in shaping the voice of the brand and enhancing customer engagement through creative content and strategic planning. You'll work in a collaborative environment, driving initiatives that deepen client relationships and optimize social media performance. If you're passionate about social media, have a knack for storytelling, and thrive in a fast-paced setting, this opportunity could be your next big career move. Join a team that values inclusivity and creativity while making a significant impact in the banking sector.

Qualifications

• 5+ years as a Social Media strategist with deep understanding of metrics.
• Advanced communication skills and experience in community management.

Responsibilities

• Develop and execute social media strategy across various channels.
• Manage content development and oversee social-first content creation.

Skills

Social Media Strategy

Copywriting

Communication Skills

Community Management

Social Media Metrics

Critical Thinking

Leadership Skills

Time Management

Education

Degree in Marketing

Degree in Design

Degree in Public Relations

Tools

Social Publishing Platforms

Social Analytics Tools

Social Listening Tools

Job description

Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.

The Role

The Social Media Manager works alongside a team of strategists, account managers, designers and content experts to develop and execute best-in-class social strategy across the Scotiabank social media channels. This position is an integral part of the team and will contribute to the strategic and creative thinking of the Social & Content team for various business lines across Scotiabank Canada. The Social Media Manager contributes to the overall success of Scotiabank by ensuring specific goals, plans and initiatives are executed/delivered in support of the team’s strategies and objectives. The individual also finds opportunities to integrate with Global Teams and leverage shared knowledge to enhance social content strategy while ensuring all activities conducted are in compliance with governing regulations, internal policies and procedures.

Is this role right for you? In this role, you will:

• Champion a customer focused culture to deepen client relationships and leverage broader Bank relationships, systems, and knowledge.
• Accountable for supporting the implementation and optimization of the Social Media strategy to audiences across Canada and global markets.
• Lead the social strategy in support of various Business Lines for Scotiabank, including Retail, Enterprise, and Commercial Banking.
• Define relevant social media KPIs to measure and analyze ongoing progress for future optimizations.
• Manage and oversee social media content development, including strategic planning, ideation, creation, copywriting, and publishing of social-first content.
• Work with multi-media designers to ensure content is informative, engaging, and entertaining.
• Has a strong understanding of social paid media to ensure content is timely, engaging and targeted to relevant audiences.
• Stay up-to-date with latest social media best practices, partners, tools, trends and technology.
• Champion a high-performance environment and contributes to an inclusive work environment.
• Support the global social media centre of practice with peers across channels and geographies.
• Actively pursue effective and efficient operations of their respective areas in accordance with Scotiabank’s Values, its Code of Conduct, and the Global Sales Principles, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational, compliance, AML/ATF/sanctions, and conduct risk.

Do you have the skills that will enable you to succeed in this role? – We’d love to work with you if you have:

• Degree in marketing, design, public relations, or relevant field
• Advanced written, verbal, and communication skills
• 5+ years of experience as a Social Media strategist agency or brand side
• Deep understanding of social media metrics and best practices
• Advanced experience copywriting for social media platforms
• Advanced platform knowledge, including Instagram, Facebook, TikTok, YouTube, Threads, X, and LinkedIn
• Strong experience with community management best practices
• Familiarity with social media paid acquisition
• Experience with social publishing platforms, social analytics tools, and social listening
• Critical thinking and great leadership skills
• Strong interpersonal, presentation, and communication skills
• Curiosity and a desire to grow within the Bank
• Organization and time management

Location(s): Canada : Ontario : Toronto

Scotiabank is a leading bank in the Americas. Guided by our purpose: "for every future", we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.

At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know. Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.