Head of Social Media

Betty; Toronto; On-site; CAD 70,000 - 110,000; Full time

Job summary

A leading entertainment company is looking for a Senior Social Media Manager to redefine their online presence. You will develop innovative social media strategies, engage communities, and collaborate across platforms to enhance the brand's visibility and authenticity. Join a dynamic team dedicated to ethical gaming practices and player safety. The role requires expertise in building engagement through creative content and analyzing performance metrics to drive meaningful results.

Benefits

Discretionary bonus

Career and skills development opportunities

Fun and collaborative team environment

New modern office space

Exclusive employee discounts and perks through Perkopolis

Qualifications

• Proven experience in a social media senior management role.
• Track record of developing and executing successful social media strategies.
• Deep understanding of social platforms’ unique cultures.

Responsibilities

• Define, lead, and execute a comprehensive social media strategy.
• Create and execute engaging, original, and platform-optimized content.
• Analyze and optimize performance using analytics tools.

Skills

Social Media Strategy

Community Engagement

Content Creation

Social Analytics

Project Management

Writing and Editing

Job description

Betty is an innovative entertainment company pioneering at the intersection of real money online casino and casual mobile gaming. Accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry. Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.

Our Values:

• We are honest - we value honesty in all aspects.
• Bring the Olives - we offer a premium customer experience.
• Think Big - we believe in always striving for more.

Key Responsibilities:

• Define, lead, and execute a comprehensive social media strategy that aligns with business goals and brand identity
• Own the content calendar across platforms (Instagram, TikTok, YouTube, Facebook, LinkedIn, etc.), tailoring tone, timing, and format for each
• Create and execute engaging, original, and platform-optimized content, collaborating with designers, copywriters, and stakeholders
• Oversee community management by engaging with followers, answering comments and DMs, and fostering conversations that build loyalty and trust
• Continuously analyze and optimize performance, using analytics tools to track KPIs (engagement, growth, reach, conversion, etc.) and report insights to stakeholders
• Stay ahead of trends, platform updates, and algorithm changes to adjust strategy and leverage new features creatively
• Coordinate social campaigns for product launches, brand initiatives, or events, ensuring integration with broader marketing strategies
• Manage our UGC platform: review creator scripts, source and brief content creators, oversee comment engagement, and deliver approved content to the in-house video editor
• Mentor and lead any supporting team members or external partners (agencies, freelancers)

Requirements:

• Proven experience in a social media senior management role
• Proven track record of developing and executing successful social media strategies that drive engagement, growth, and measurable business results
• Deep understanding of each social platform’s unique culture, audience behavior, and best practices
• A track record of growing and engaging communities with creative, high-performing content
• Strong proficiency in social analytics tools and a proven ability to interpret and work with data effectively
• Excellent writing, editing, and storytelling skills
• Strong organizational and project management abilities
• Experience in brand marketing or creative direction, as well as basic graphic design, video editing, or motion graphics skills, would be a plus
• Previous experience in the igaming industry would be strongly beneficial

What we offer:

• Discretionary bonus
• Career and skills development opportunities
• Fun and collaborative team environment
• New modern office space
• Exclusive employee discounts and perks through Perkopolis

Additional Information

At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship.

Betty Gaming CA Ltd. is an equal opportunity employer and will provide reasonable accommodation for qualified individuals with disabilities throughout the recruitment and selection process. Please advise our Talent Acquisition Specialist in advance should accommodation be required.

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