Head of Social Media

Marketers on Demand; Toronto; On-site; CAD 70,000 - 95,000; Full time

Job summary

A leading company in the marketing sector is looking for a Head of Social Media to spearhead their social media strategy. This dynamic role requires a mix of creative thinking and execution skills, with responsibilities including community engagement and analytics monitoring. Ideal candidates should have proven experience in managing social media for consumer brands, and they will play a key role in enhancing brand presence across various platforms.

Benefits

Referral bonus up to $1,500

Qualifications

• 2+ years of experience in a leadership or senior social role.
• Strong understanding of social media best practices.
• Experience with content creation for consumer brands.

Responsibilities

• Develop and lead an end-to-end social media strategy.
• Create engaging content across all platforms.
• Monitor analytics and optimize content strategies.

Skills

Social Media Strategy

Content Creation

Community Engagement

Project Management

Written Communication

Analytics

Job description

Marketing / PR / Events

MoD is seeking a strategic, creative, and hands-on Head of Social Media to lead social media strategy and execution. This role is ideal for someone who thrives in fast-paced environments, knows how to build and manage engaged digital communities, and brings fresh ideas to the table. This role combines big picture thinking with day-to-day execution. You’ll work closely with cross-functional teams to drive growth, brand awareness, and community engagement across all platforms.

Key Responsibilities:

• Develop and lead an end-to-end social media strategy that aligns with the company’s brand and business objectives
• Own the content calendar across platforms including Instagram, TikTok, YouTube, Facebook, LinkedIn, and more
• Create engaging, platform-specific content in collaboration with designers, copywriters, and other stakeholders
• Manage community interactions—responding to comments and DMs, fostering loyalty, and maintaining brand voice
• Monitor performance analytics (engagement, growth, reach, conversions, etc.), provide regular insights, and optimize content strategies accordingly
• Stay up-to-date on platform updates, emerging trends, and new features to keep the brand ahead of the curve
• Coordinate and execute social campaigns for new product launches, events, and brand moments
• Mentor and lead support team members and/or external vendors, freelancers, or agencies

Must Haves:

• Proven experience managing social media strategy and content for consumer-facing brands
• Minimum 2 years of experience in a leadership or senior social role
• Strong understanding of the unique audiences and best practices for each major platform
• Demonstrated success in growing and engaging online communities through creative content
• Proficiency in social analytics and reporting tools
• Excellent written communication and storytelling skills
• Highly organized with strong project management skills
• Bonus: Experience in brand marketing, basic design, video editing, or motion graphics

Interested in joining a company that’s reshaping an entire industry? Apply now through Marketers on Demand and become a vital part of this exciting journey!

Have a referral? Get paid up to $1,500 if they’re hired!

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