Social Media & Creator Lead

Drinkpartake; Old Toronto; On-site; CAD 50,000 - 80,000; Full time

Job summary

Join a vibrant and innovative team dedicated to reshaping the non-alcoholic beverage landscape! As a Social Media + Creator Lead, you will be at the forefront of engaging storytelling and brand building. This role offers the chance to craft compelling content that resonates with audiences while driving brand loyalty. Collaborate with a passionate team in a dynamic environment that values creativity and teamwork. If you're a data-driven storyteller who thrives on insights and loves connecting with diverse audiences, this is your opportunity to make a significant impact and help elevate a brand that’s making waves in the industry.

Benefits

Casual Work Environment

Flexible Work Hours

Vacation

5 'Partake Days' for Development

Pregnancy & Parental Leave Top Up

Tuition Reimbursement

Team Building Events

Qualifications

• 4+ years in social media management with strong storytelling skills.
• Expertise in content creation and community engagement is essential.

Responsibilities

• Develop and execute a captivating social media strategy.
• Create and manage high-impact content across various platforms.
• Analyze metrics to optimize performance and report insights.

Skills

Social Media Management

Content Creation

Storytelling

Copywriting

Community Engagement

Data Analysis

Influencer Collaboration

Project Management

Education

Bachelor's Degree in Marketing or Communications

Tools

Social Media Platforms (Instagram, Facebook, etc.)

Content Management Systems

Job description

Who We Are

Hey there! We’re Partake Brewing and we’re proud to be the first in North America to brew ultra low-calorie, non-alcoholic beers that seriously taste great. We can’t spill our secrets, but what we can say is that it probably has something to do with our mission of making non-alcoholic the norm and something you'll happily sip on anywhere.

We brew our beer for do-ers – movers and shakers who embrace their multifaceted passions and are unapologetically partaking in it all, just like our team members. If you're enthusiastic and interested in the booming non-alc category and are up for joining a bunch of folks who are deeply passionate about brewing some fantastic non-alcoholic beer while having fun, then you're in the right place. Come Partake with us!

Partake Core Values:

Take Ownership
We trust and take pride in our team's ability to deliver excellence to our consumers.

Act Like a Start Up
We harness our startup mindset to innovate and challenge the status quo.

Play as a Team, Win as a Team
We play as a team and win as a team.

Make it Fun
We create memorable experiences that build culture and create community.

About You

At Partake, we’re on a mission to make our brand not just seen but talked about—driving loyalty and brand affinity that makes Partake the top choice in non-alcoholic beer. For us, storytelling is everything; every post, every interaction, and every piece of content communicates who we are. We’re looking for a Social Media + Creator Lead who’s not only a passionate storyteller but also obsessed with data and our customers. You’re someone who thrives on insights, understands what makes our audience tick, and uses that knowledge to create engaging, entertaining content that truly resonates. If you see creative potential in every scroll, love connecting with audiences in fresh ways, and want to be part of making Partake the brand everyone’s talking about, we want you on our team.

What You'll be Doing

• Execute Social Strategy: Develop and execute a provocative social media strategy that captivates our audience and amplifies our brand voice across platforms including Instagram, Facebook, LinkedIn, Twitter, TikTok, Snapchat, Pinterest, and YouTube.
• Craft Compelling Content: Create and manage high-impact content that tells engaging stories and builds a strong brand presence. This includes writing, filming, editing, and producing multimedia content.
• Content Innovation: Drive content creation with fresh, innovative ideas that set trends and engage audiences. Manage the content calendar, ensuring timely and relevant updates.
• Community Engagement: Cultivate and manage vibrant online communities. Engage with our audience, respond to interactions, and harness social opportunities to elevate our brand.
• Narrative Excellence: Develop omni-channel communications that reinforce our brand story, including blog posts, web content, newsletters, and social media updates.
• Influencer and Affiliate Partnerships: Collaborate with influencers, affiliates, and ambassadors to co-create impactful content and enhance brand visibility. Build and maintain strong relationships with key industry figures.
• Performance Insights: Analyze social media metrics and trends to refine strategies, optimize performance, and deliver insightful reports.

Qualifications & Skills

• 4+ years of experience in social media management and content creation with a proven ability to craft compelling stories.
• Expertise in leveraging social media platforms to drive brand growth and engagement.
• Exceptional storytelling and copywriting skills with a keen sense of brand voice and tone.
• Ability to generate and execute creative ideas that align with current trends and resonate with target audiences.
• Strong organizational skills with meticulous attention to detail and the ability to manage multiple projects.
• Confident, charismatic, and comfortable with on-camera appearances.
• Positive, energetic, and brings a dynamic presence to the team.
• Enthusiastic about culture and trends, with a talent for turning social phenomena into brand opportunities.
• Creative thinker with a passion for storytelling and innovative content creation.
• Collaborator and team-player with an ability to work cross-functionality and with a variety of skillsets.

Why join us?

We value each one of our team members, their individual contributions and what they bring to the broader team. We’re a small and mighty team and we look for individuals who are curious, collaborative, strive to be better every day and have fun while doing it.

We offer:

• a casual work environment
• flexible work hours
• vacation
• 5 ‘Partake Days’ a year for your professional development, volunteering and/or inclusive holiday needs
• benefits, including pregnancy & parental leave top up and tuition reimbursement
• team building, social events and an entrepreneurial and growing environment.

At Partake, everyone is welcome. Diversity makes us better, and we believe in building diversity across cultural identity, gender, sexual orientation, age and education, thought and experience. We are an equal opportunity employer, and we are committed to working with applicants requesting accommodation at any stage of the hiring process. Disability-related accommodations are available on request for candidates taking part in our hiring process. Please reply to your interview initiation with your needs or any questions you have about this.