Social Media & Content Strategist — Flexible Work (Healthcare)

VGH + UBC Hospital Foundation; Vancouver; On-site; CAD 67,000 - 84,000; Full time

Benefits offered by this job

Flexible working arrangements

Four weeks’ paid vacation

Transit benefits

Professional development

Job summary

VGH + UBC Hospital Foundation is seeking a Social Media and Digital Content Specialist to manage the Foundation’s social channels and support website content management. You will plan, produce, and publish content that advances the Foundation's brand and fundraising objectives, while staying current with trends and platform updates.

The role requires a highly creative, self-motivated individual who can identify opportunities, develop ideas, and execute content from concept to completion, with

Qualifications

• Post-secondary education in communications, marketing, journalism, digital media, or related field; or equivalent experience.
• Strong knowledge of social media platforms, best practices and trends.
• Experience managing social channels and creating content for digital platforms.
• Passion for social media, content creation, and staying current with trends.
• Willing to interview, film, and appear on camera; highly creative and self-starting.
• Excellent written and verbal communication with attention to detail.

Responsibilities

• Owns the Foundation's social channels, developing content that supports brand, engagement and fundraising goals.
• Manages day-to-day social media calendar for a consistent, strategic presence.
• Captures, edits, and publishes engaging social content, including video and photography.
• Writes social media copy reflecting the Foundation’s voice and messaging.
• Monitors performance and trends to inform strategy and opportunities for growth.

Skills

Strong social media knowledge

Social media content creation

Storytelling expertise

Content strategy and planning

Excellent written and verbal comms

Organizational skills

Analytical mindset to track metrics

Multitasking under tight timelines

Judgment and relationship-building

Basic HTML

Education

Post-secondary education in communications/marketing/digital media or related field

Tools

WordPress

GA4

GTM

GSC

MS Clarity

Looker Studio

Job description

VGH + UBC Hospital Foundation is seeking a Social Media and Digital Content Specialist to manage the Foundation’s social channels and support website content management. You will plan, produce, and publish content that advances the Foundation's brand and fundraising objectives, while staying current with trends and platform updates.

The role requires a highly creative, self-motivated individual who can identify opportunities, develop ideas, and execute content from concept to completion, with