Social Media Coordinator

Sandman Hotel Group; Vancouver; Hybrid; CAD 55,000 - 63,000; Full time

Benefits offered by this job

Health/Dental/Vision

RRSP

Paid Time Off

Employee Perks

Job summary

Northland Properties Corporation (NPC) is seeking a social media & content specialist to manage publishing for NPC and its hospitality brands, including Sandman Hotel Group, The Sutton Place Hotels, Chop Steakhouse & Bar, Moxies, Denny’s Canada and more. You will oversee community management, research, influencer management and sponsorship.

You’ll also contribute to content creation, copywriting, analytics and digital marketing strategy across diverse brands, with a passion for storytelling and

Qualifications

• 2+ years of social media, content marketing, brand, photography, or communications experience.

Responsibilities

• Managing organic content for multiple brands on our social media channels to drive brand awareness, engagement, and sales.
• Work with a social calendar to curate social content that represents our brand pillars and objectives.
• Develop and grow a steady state influencer program representing the brand and regions.
• Manage influencer campaigns, bookings and influencer strategy.
• Participate in brainstorming and create supplementary content and strategy when time permits.
• Assist with logistics and execute integrated marketing campaigns across social channels.
• Pull trends and ideas for campaigns and plan shoots with Operations from start to finish.
• Create UGC photo, video, and story content including photography, videography, copywriting and graphics.
• Collaborate with brand marketing colleagues, designers, content creators, and photographers for social content.
• Develop and calendarize social content representing brand pillars to maximize engagement and sales.
• Work with our Social Media Specialist to optimize copy and creative for future calendars.
• Assist with analyzing social data to shape future social media strategies.
• Develop new ideas for campaigns and evergreen content and drive them to completion for each brand.
• Coordinate photo and video shoots and provide feedback to ambassadors.

Skills

Social media

Content marketing

Brand communications

Photography

Education

Post-secondary education in communications, marketing, or related discipline

Job description

EMPLOYER: Northland Properties Corporation (NPC) LOCATION: Support Centre, Vancouver, BC EMPLOYMENT TYPE: Full Time COMPENSATION RANGE: $55,000-63,000 BENEFITS: Health/Dental/Vision, RRSP, Paid Time Off, Employee Perks

Overview

Reporting to the Director of Social Media & Communications, this role will be responsible for content publishing for Northland Properties and our associated hospitality brands, including Sandman Hotel Group, The Sutton Place Hotels, Chop Steakhouse & Bar, Moxies, Denny’s Canada, The Tavern Collective, Bar One, Signature Restaurants and Shark Club, as well as overseeing community management, research, influencer management and sponsorship. This role also participates in content creation, copywriting, analytics, and digital marketing strategy.

Some jobs are boring, this one isn’t. If you have a passion for social media, are a natural born storyteller, exhibit great creativity, are extremely organized and meticulous, and are looking for a role where you can learn and grow with multiple different and exciting brands, we are looking for you too! We are searching for up and coming marketing professionals who are hospitable at heart and want to engage with our guests digitally.

You love that every day is different and exciting and you have an innate desire to authentically connect with our guests online and offline. You are excited about content creation and sharing a vision, and you challenge the status quo and are up to date and hungry to improve on what we did yesterday.

Key Responsibilities

• Managing organic content for multiple brands on our social media channels to drive brand awareness, engagement, and sales for our restaurants.
• Work with a social calendar to curate social content that represents our brand pillars and business objectives, maximizing engagement and sales.
• Develop and grow a steady state influencer program that represents the brand and the regions we reside in.
• Manage influencer campaigns, bookings and influencer strategy.
• Participate in brainstorming and create supplemental content and strategy for all other brands when time permits.
• Assisting with logistics and executing integrated marketing campaigns across social media channels to drive brand awareness, engagement and sales.
• When content is required, pulling trends and ideas for execution of campaigns and shoots, planning shoots from beginning to end with Operations teams, and working with the strategy provided.
• Create UGC photo, video, and story content for the brands including photography, videography, copywriting, and graphics.
• Work collaboratively with brand marketing colleagues, graphic designers, content creators, and photographers to ensure additional relevant content is produced as planned and created uniquely for social channels.
• Develop and calendarize social content for brands that represents our brand pillars and business objectives, maximizing engagement and sales.
• Working with our Social Media Specialist to understand areas of opportunity for copy and creative and making relevant changes for future calendars.
• Assisting with analyzing social marketing data (followers, engagement, views, campaign results, conversion rates, etc.) to help shape future social media strategies.
• Takes initiative to develop new and exciting ideas to present to the brands for campaign and evergreen content and takes these to completion for each brand using internal and external resources.
• Coordinates photo and video shoots, provide feedback to ambassadors.

Qualifications

• Post-secondary education in communications, marketing, or a related discipline.
• You have 2+ years of relevant social media, content marketing, brand, photography, or communications experience.
• You have a great personality and are energetic and excited about working with emerging media platforms.
• You are a self-starter; you relish the opportunity to identify needs and act, without being explicitly told to do so. You don't need to be micro-managed.
• You work fast, you understand the need for a high paced environment, and you like to get things done on time or ahead of schedule.
• You’re a person of integrity, honesty and trust. These attributes are important to you, and they are at your core.
• You are organized, detail oriented, and know how to prioritize.
• You have a working knowledge of current social media tools and strategies in order to execute a successful social media campaign.
• You are a great communicator. You shine when you can pass on knowledge about your craft and gather requirements from stakeholders. You are always able to articulate your thoughts clearly, with various audiences, including executives, peers, and partners.
• You’re comfortable with the unknown. We’re rapidly growing. You need to be comfortable working in an environment that will continue to evolve and be excited about that growth.

Other details

• Located in Vancouver, with a hybrid work environment,4 days in office, as per Northland Properties current remote work policy.